- Description
Description
Ezra Firestone – Smart Ecommerce
What Smart Ecommerce Will Teach You:
You get 12 hours of education that combine high-level, real-life examples and step-by-step tutorials to set up my Ecommerce System for your brand.
Combine that with all my top tools, templates and resources, and you’ll have everything you need to build a rock-solid foundation that also suits the lifestyle you want.
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EZRA’S ECOMMERCE SYSTEM:
for building, scaling & selling successful 8-figure brands.
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6 MODULES WITH 100 VIDEOS:
that combine high-level strategy, real-life examples & step-by-step tutorials.
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EARLY ACCESS:
two modules available with additional ones releasing biweekly
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BETA PRICING:
to lock in the best deal on this course (including during our holiday promotions), guaranteed.
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LIFETIME ACCESS:
with content updates, new resources & added bonus material.
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$1,497 IN BONUSES:
turn ideas into high-quality goods to help grow your business with Smart Product Creation
MODULE 1
Crucial Cornerstones Of Ecommerce:
- The Goal
- “This is The Best Time to Get Started in Ecommerce”
- The Ecommerce Business Model
- The 6 Competitive Advantages
- Advantage 1: Mission, Brand & Ethos
- Advantage 2: Customer Persona
- Advantage 3: Strong Financials
- Advantage 4: Building Your Team
- Advantage 5: A Site That Converts
- Advantage 6: Content That Brings Customers Back
- The Smart Ecommerce Roadmap
MODULE 2
Site Architecture:
- “Who’s My Competitor? It’s the Back Button.”
- You Are Here: Site Architecture
- Your Tech Stack Optimizing Your Site for Mobile
- Examples & Inspiration: Mobile View
- Funnel Overview
- Building the Perfect Collection Page
- Examples & Inspiration: Collection Pages
- Building the Perfect Homepage
- Examples & Inspiration: Homepages
- Seductive Dangers of Over-optimization
- Ongoing Optimizations
- “Be Hard and Intentional About It”
MODULE 3
Crafting Your Offer:
- You Are Here: Offer Creation
- Product vs. Offer
- The Offer Formula: Building an Offer
- Proven Offer I: The Butter Chicken
- Real Brands: The Butter Chicken
- Proven Offer II: Pre-sells
- Real Brands: Pre-sells
- Proven Offer III: The Catalog
- Real Brands: The Catalog
- Proven Offers via Zipify Pages
- Cart Types
- Using Your Cart to Maximize Revenue
- Optimizing Checkouts for Conversions
- Selecting Payments Methods
- Correctly Communicating Shipping
- Setting Up Shopify’s Checkout Extensibility
- The 3×3 Upsell Matrix
- Offer Metrics & Optimizations
- “The Offer Truly Is The Secret Sauce”
MODULE 4
Automated Email Systems:
- Email Is Helping You Play the Long Game Too.
- You Are Here: Email Systems
- Email Automation: Monetization Recovery
- Abandoned Cart Email Strategy
- Abandoned Cart Flows
- Browse Abandon Email Strategy
- Browse Abandon Flows
- Winback Email Strategy
- Winback Flows
- Email Automaton: Post-purchase
- Post-purchase Email Strategy
- Post-purchase Email Flows
- Lead Magnets & Monetization Strategy
- Setting Up Your Popups
- Hot List Flow
- Metrics & Optimization
- Email Marketing Is One Of The Best Things You Can Do For Your Ecommerce Brand.
MODULE 5
Traffic Systems:
- Paid Is The Traffic Source You Want to Rely On
- You Are Here: Traffic Systems
- Why Meta Ads: Your New Customer Creation Engine
- Meta Ads: Butter Chicken
- Meta Ads: Remarketing
- Why Google Ads: Accessing the Largest Set of Eyes on the Planet
- Google Ads: Performance Max
- User-generated Content
- Importance of Social Proof
- The Power of Brand Ambassador
- Asking for UGC
- Power Your Growth with Reviews
- Using What You Already Have
- When (and How) to Use Influencers
- Paid Traffic is Where It’s At
MODULE 6
The Customer Boomerang:
- It Cost Five Times More to Acquire a New Customer
- You Are Here: The Customer Boomerang
- Inventory Management
- Leveraging “Ride Alongs”
- It All Starts with Content
- Social Media & The ICOSA Strategy
- ICOSA Walkthrough
- ICOSA: Juicing Your Content
- Promotion & Broadcast Strategy
- Planning Out Your Promos
- Building Out Your Promo Calendar
- The 3 Main Promotions
- Promotion 1: Flash Sales
- Promotion 2: New Products
- Promotion 3: Holiday Sales
- Content & Email Marketing
- Email Broadcast Metrics & Optimizations
- Tracking Your Promotions
- Scaling Your Ecommerce Business
- Exploring New Products
- Exploring New Sales Channels
- Come Back to The Smart Ecommerce Roadmap
