Kasey Luck – Email Catalyst
Archive page: http://archive.is/IFAOm
My very first job was selling conferences with a $500 price tag for 500 Startups (the world’s most active venture fund and startup accelerator).
I thought: well, how many people would buy a day in a dark hotel ballroom with a bunch of strangers for $500?
We sold out almost every time.
An email list.
Of course you have to count in the reputation 500 Startups already had in the tech community, but the fact of the matter is, 86% of our sales came from a moderate-sized, but engaged and loyal email list.
Not social media, not paid marketing, but good ol’ email.
It wasn’t until I left 500 Startups, started my blog (yeah, it’s about email marketing – I know I’m a geek), and then started a new job as the Head of Marketing at HACK Temple that I realized just how much goes into building an email list like that from scratch.
At my next job, I was a one-person team, responsible for ALL demand-generating activities, with an emphasis on building a big email list.
I was excited by the challenge, but the more I worked, the more I felt like there were a million things I wanted to do, but couldn’t because I was the only person.
Coming up with ideas to get lots of users was a lot harder than I had thought.
As I was dragged into the day-to-day operations and minutia, the big picture (aka strategy) kept slipping away from me.
If I could only figure out a way to build an automated funnel that effectively moved people into my email list and then into the user base, I’d be all set.
After trial and (lots of) error, that’s what I did. I finally took a step back, put the big picture together and developed a step-by-step plan for attracting more users to my product and systematically converting them into paying clients.
Introducing Email Catalyst
My name is Kasey Luck. I am the founder and Chief Email Mastermind at Bold & Zesty.
Over the past 2 years, I’ve grown three email lists by over 40,000 subscribers in total and used them to effectively sell products with price tags ranging from $25 to $6,000.
I’ve tried a few dozens strategies for growing an email list, got lost in the sea of “tactics” and “sure-fire ways” to do everything, and then found my way back again. With the amount of generalized and mediocre content out there, it’s easy to fall into the same trap — but I don’t want you to!
Using scattered blog posts and podcasts, advice from experts and colleagues, and mostly trial and error, it took me 2 years to learn strategies that actually work. And then I realized that this journey can be a lot shorter if packaged and delivered correctly, and that’s why I decided to create this course.
I packaged the best strategies I know for acquiring email subscribers into this course to help YOU grow your email list of qualified business leads and your brand ambassadors.
Over the past 3 years I’ve worked with dozens of startups and larger companies like 500 Startups, helping them with email marketing, lead generation and email copywriting. My writing has been featured on The Huffington Post Business, Jeff Bullas, and VentureBeat, among others.
The crazy part?
This time two years ago, I didn’t really know what “email marketing” was. I came into a marketing role with almost no background (because, let’s be honest, a Bachelor’s degree in “Business Administration” is not good prep for a world of digital marketing).
Now, I reach tens of thousands of people (who know and trust me), and can effectively deliver my message to them…all because of one thing…
Yup! My email list.
What Topics Does the Course Cover?
I created this course curriculum with the mindset that every strategy I cover should be worth every second of your time. You’ll learn 6 comprehensive, methodical approaches to growing an email list that you can implement right now.
Every strategy is effective (makes a real difference to your list), approachable (you can implement it in 5-20 hours), and cost-effective (aims to bring the maximum results with minimal investment).
Module 1. Vital Website Optimizations
Instead of creating something brand-new, you’ll start by optimizing what you already have — you website — to get 10X results for you and convert more of your traffic into email subscribers.
Module 2. Content Upgrades
You’ll learn the step-by-step approach for how to create, set up, and deliver content upgrades, and most importantly, how to psychologically craft your blog posts to maximize conversions, double your work pay-off, and grow your pipeline of business leads and email subscribers.
Module 3. Smart Guest Blogging
You’ll learn how find existing communities with your exact target audience, and how to effectively tap into them by pitching your guest posts. You’ll learn about the most important detail that will ensure your guest posts continue to pull new subscribers into your email list for months and even years to come.
Module 4. Co-Hosted Webinars
I’ll walk you through the process of creating and hosting your first webinar, from content strategy and slides to the tech you need to set it up. You’ll learn how to set up all webinar tech for free, how to find strategically-aligned communities and brands and co-host your webinars with them to build your list.
Module 5. Email Referral Programs
Wouldn’t it be nice if your existing subscribers did the work of growing your email list? In this module, you’ll learn how to create effective email referral campaigns (aka ambassador programs) that are easy to set up, and work on autopilot to consistently grow your email list.
Module 6. Cold Lead Generation & Cold Email Copywriting
Cold email tactics are usually reserved for sales people, but I learned that mastering cold lead generation techniques and cold email copywriting improved everything I do. You’ll learn how to find an email for anyone, build large lists of cold prospect cheaply, and write cold emails that get 80%+ open rate and 15%+ reply rate.
Module 7. Cold Email Campaigns
This module is a cherry on top of everything you’ve learned in the course — here you’ll learn how to set up massive cold email campaigns, and send hundreds of personalized emails that look like one-to-one communication in 3 clicks. You’ll also learn how to go beyond cold email and integrate your cold email campaigns with your email list, CRM, and Facebook audiences for nurturing and re-targeting.
Class Details: Here Is What You’ll Get
Here is exactly what your course will include:
- Lifetime access to full Email Catalyst course (7 modules, plus all future updates)
- Resources section for each module: worksheets, guides, examples
- Comparative charts of tech solutions for essential tasks (email service providers, webinar tools, optin builder tools, etc.) — so you don’t ever have to ask “which tools are the best for this”.
- Checklists for each strategy you learn
- 2 live Q&A sessions with me
- A private Facebook community feedback forum with fellow students (use it to ask questions, share experience, hold yourself accountable, even find potential collaborators & partners beyond the scope of this course)
- Slide presentation downloads
How Will You Get Access To The Course?
Immediately after purchasing, you’ll see a link to jump in and start the course. You could literally be watching a workshop 2 minutes from now.
You’ll have a private login, so you can return to the course any time you want.
This course is grounded in proven principles and strategies that worked for me after extensive testing, trial and error. The course is broken down into digestible step-by-step video lessons (10-20 minutes) that allow you to easily dive into each strategy and revisit specific parts of it without it getting too overwhelming.
At the end of each module, there is an easy-to-follow checklist, plus clear and detailed action steps, so you can methodically implement what you’ve learned. No guesswork. Just follow the plan.