Dave Kaminski – Voice SEO Made Simple
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Dave Kaminski – Voice SEO Made Simple
Archive : Dave Kaminski – Voice SEO Made Simple
We Like Talking To Devices More
Than We Like Talking To Each Other
And we like talking more than typing. There are lots of studies, surveys and statistics, but they all come to the same general conclusion. About 60% of the time, people prefer speaking into a device rather than speaking to a person. And about 75% of the time, people prefer talking to a device, over typing into one.
Voice search and “conversational commerce” are the next, emerging big things. Except they aren’t hype and they aren’t fads. Google Home recently overtook Amazon’s Alexa as the top selling voice assistant. And Google accomplished this even though Amazon’s Alexa line of products are the top sellers on all of Amazon.
That’s not to mention the 1.5 billion smartphones that are sold annually (all with voice search capabilities). Or that Mastercard is preparing to integrate it’s payment systems into both Google Assistant and Alexa.
Or that Apple currently has 161 job postings related to it’s Siri voice technology. That’s a lot of really smart people being added to Apple’s small army of other smart people, already working on voice technology.
In other words, if Google, Amazon and Apple are betting big on voice search technology, you better pay attention. And you better prepare your business for a world dominated by voice search too.
Voice Search Is Not The Same As Text Search
And Voice Search Rankings Are Open To Everyone
With traditional text search, the search engines have done a great job of training us to destroy the human language. For example, let’s say I’m a 30 year-old man, I’m into bodybuilding and I’m curious about eating peanut butter as part of my training.
Common sense says I would search for something like “what’s the best peanut butter for a 30 year old male bodybuilder”. But if I search for that, I’m going to get scattered results that are of no help to me.
That’s because both searchers and marketers have been taught to avoid common sense language. Instead, we’ve been taught to search for (or try to rank for) text-based keywords that are truncated, incomplete phrases. For example, “peanut butter bodybuilder” would be the suggested text-based keyword phrase for our bodybuilding friend.
But with voice search, people use natural, common sense language – not text-based keywords. No one says “Okay Google, peanut butter bodybuilder”. Instead they say “Okay Google, what’s the best peanut butter for a 30 year old male bodybuilder.”.
And therein lies the golden opportunity of voice search. No one (until very recently) has made any attempts to rank their websites for the common sense language used by voice search. As a result, the top spots for voice search in virtually all markets are wide-open. And whoever gets there first, owns the traffic.
