Content Camp – Website Copy 2022 By Jennifer Bourn

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Content Camp – Website Copy 2022 By Jennifer Bourn -Instant Download!

CONTENT CAMP

Website Copy

The Live Workshop May Be Over, But That Means You Can Get Everything On-Demand And Write Your Copy At Your Own Pace!

Learn To Write Website Copy That Converts
Whether you’re creating copy for your first website, upleveling existing website copy to align with your big vision, or rewriting your website copy for a rebrand or redesign, you’re in the right place.

If you are building a brand or business of any kind, you need a website. And if you need a website, you need website copy — the words and text that fill each page and persuade a visitor to hire you, buy from you, learn from you, or subscribe to your email list.

Yes, you could hire a copywriter to write your website copy but maybe…

• You tried hiring a copywriter and it didn’t work out so well. The draft copy you received sounded nothing like you!
• You reached out to a few copywriters but their intake forms were intense and you didn’t have answers to all of their questions.
• You don’t have unlimited funds and copywriters are EXPENSIVE! You’d rather spend your hard-earned money on design and marketing.

So you decided to do it yourself. You are the expert on your business after all. And, you’re one smart cookie. So planning, outlining, and writing your own website copy couldn’t be that hard, right?

Wrong. OMG. So unbelievably wrong.

I-started-this-six-months-ago-and-I’m-still-not-done wrong…

I get it. Writing website copy seems simple, and dare I say easy… until you actually sit down and start doing it!
It’s freaking hard to write about yourself and your own business!

Since you’re here, I’m guessing you can relate and one of these examples describes you perfectly:

• I’m overwhelmed and struggling to get my website copy done. It’s holding me back and negatively affecting my business.
• I’ve started writing my website copy and even have a draft done but it doesn’t feel quite right and I don’t know why.
• I avoid working on my website copy because it feels really complicated and I’m not sure what to say or where to start.
• I want to write my own website copy and I’m confident I could do a great job — but I need some help and guidance.
• My web designer said I had to provide the final website copy before they start my website and WTF? How do I do that?!

I feel your pain and so do A LOT of other business owners just like you. I write copy for a living and writing copy for my own website is one million times harder than writing copy for my clients.

But I learned a secret that changed everything.

Professional copywriters never start with a blank screen and zero direction and magically produce brilliant, conversion-focused copy.

Experienced copywriters know that the secret to writing head-turning copy that converts is working with proven frameworks, templates, and prompts — and over the years, I’ve collected, tweaked, created, and refined my own collection of copywriting tools, frameworks, and resources that make writing website copy easier and faster.

That’s exactly what I’m sharing at Content Camp: Website Copy!

Welcome freelancers, solopreneurs, small business owners, marketing managers, content creators, bloggers, and side hustlers!

I am Jennifer Bourn — creative, doer, designer, content creator, and mentor to freelancers with big dreams and bold goals. I am thrilled you’re here, checking out the upcoming Content Camp workshops.

I hope you’ll join us for one, two, or all three immersive, interactive workshop events…

• Content Camp: Brand Messaging
• Content Camp: Website Copy
• Content Camp: Content Marketing

…so you can expand your reach, gain visibility, land more (and better) clients and customers, build your email list, increase revenue, and attract exciting opportunities.

Get Your Website Copy Done At Content Camp

From your Home and About pages to your Services and Contact pages to your testimonials and calls to action, we’ll cover it step-by-step one page at a time.

When you snag a ticket to Content Camp: Website Copy (or the bundle of all three Content Camp events) and join me for three days of workshops, you’ll get the what, the why, the who, the where, the when, and the how.

You’ll also get:

• Frameworks, templates, wireframes, and instructions so you know what to say on each page, how best to say it, and in what order to say it.
• Direct, specific, actionable feedback from experts on your website copy drafts so you can feel confident in your direction and message.
• A comprehensive workbook that covers every aspect of Content Camp: Website Copy that you can reference again and again.

What’s even better is that because the event is workshop-style, you’ll be working on your website copy and making meaningful progress in every session — and you’ll have guidance, help, and support every step of the way!

TRUTH: Most attendees leave with their copy done and ready for a final proofread, others with solid drafts of their top-level pages completed. It is possible!
It’s pretty incredible to see someone who has been agonizing over their website copy for months, show up, focus, and not only get it done in three days but also feel excited and proud of the quality of copy they produced!

I want you to feel that relief and joy too.

“I knew I needed to work on my website copy but kept putting it off. ‘Client work first’ is what I kept telling myself. I was a little hesitant to sign up for CCWC because of the time commitment but it was totally worth it.

Setting aside this time was so valuable. CCWC trains you on how to think about your website copy and the live copy reviews were so helpful. I was able to crank out my website copy during the solo work time — and that has inspired me to do even more. What an awesome experience!”

MELANIE ADCOCK

Adcockcreative.com

“I was doing a website refresh already so CCWC was a no-brainer. Plus, I knew if Jennifer Bourn was running it, it would be top-notch. She packs amazing value into everything and is a wealth of knowledge and this workshop was phenomenal! What I love about the workbook and materials is that I can use them again and again.

I got all of the copy done for my entire website and live critiques and feedback to make it even better. Now, all I have to do is to refine it and design the final pages.”

MISCHELLE ONEAL

MasteringYourMonday.com

“My website copy was at least 2 years out of date and it didn’t reflect my current business. Now, my drafts are in good shape and I’m confident I’ll be updating my website this month! Each day, CCWC took things step-by-step.

I learned quite a bit from other participants’ questions and feedback and used the copy review sessions to try out copy ideas I have been debating since the start of my business. The positive response and suggestions for fleshing out those ideas were very helpful.”

EILEEN SCHAUBERT

Eileenschaubert.com

“I was stuck. Really stuck. I felt overwhelmed and did everything but write my website copy. Then I discovered Content Camp: Website Copy. I just knew I found what I needed, only had a few minutes to make a decision (the workshop had already started), and went with it — and I don’t regret it a bit.

I finally understand that a big part of why I felt stuck was not having frameworks in place for my offers. I am very thankful for the in-depth information about each website page included in the workbook and the live copy reviews were bomb. I now feel empowered and have valuable resources to leverage as I write my copy.”

KIKI ROBINSON | FAITH ARTIST

 

Content Camp Day 1 Agenda
You’ll focus on what you’re selling, write the copy for an offer page that converts, and set clear expectations with your portfolio or experience page.

• Kick Off And Opening Remarks
  Get the lay of the land for the entire Content Camp: Website Copy event, instructions for all workshop and review sessions, and guidelines for participation. Receive tips to reduce overwhelm, stay focused, and get the best results.
• Write Your Services Or Offer Page
  To inspire a visitor to take action, they must connect with your offer and message. In this workshop, you’ll write your offer page(s) and position your services, course, membership, program, or product as the best choice for your ideal clients and customers.
• Breakouts: Build Your Portfolio / Highlight The Experience
  People want to know about your work, your approach, and the experience they will have. The Portfolio Workshop covers how to build a portfolio that converts, while the Experience Workshop covers how to share your methodology or client experience.
• Copy Quickie: Your Calls To Action
  Every page on your website will have a specific purpose — to get visitors to take action, and that is done with a call to action (CTA). In this mini-workshop, you’ll learn the type of CTAs you need, where to put them, and how to ensure they drive action.
• Solo Work: Get Focused And Get It Done
  The workshops provide time to get started writing your copy and Q&A to get you unstuck. Now, you’ll continue that work on your own, without distraction, to finish solid drafts of your offer page and either your experience page or portfolio entries.
• Get Actionable Feedback On Your Copy
  It’s difficult to evaluate the clarity of your copy and its ability to captivate others. In this hot seat session, you can submit your draft copy to get on-the-spot feedback or watch the copy reviews to get insights and tips to improve your copy.

Content Camp Day 2 Agenda
You’ll write a story-driven about page that reflects your personality and supports your offers and craft your next steps pages to capture hot leads.

• Kick Off And Opening Remarks
  Get the lay of the land for the second day of Content Camp. Receive instructions for all workshop and review sessions, guidelines for participation, and tips to stay on track and get the support you need. Share your Day 1 Ah-Has and accomplishments.
• Write Your About Page
  Your about page helps your audience get to know you, trust you, and build a meaningful connection with you. In this workshop, you’ll write an about page that positions your offer as the best solution and positions you as the best person to deliver results.
• Breakouts: Create Your Next Steps Pages
  Your website needs to turn visitors into buyers and subscribers, which means defining the process for taking action. Based on your needs, choose the Contact Page, Inquiry Page, or Thank You Page Workshop and invite prospects to take the best next step.
• Copy Quickie: Personality Injections
  The secret to writing unique website copy that resonates with ideal buyers is infusing your personality into the copy. In this mini-workshop, you’ll learn how to let your personality shine (without overdoing it) and get prompts that make it easier!
• Solo Work: Get Focused And Get It Done
  Writing great website copy, means immersing yourself in your brand. In this two-hour time block, you’ll continue working on the copy started during the morning workshops, so you can finish a draft of your about page and create your next steps pages.
• Get Actionable Feedback On Your Copy
  You may be too close to your own story and brand to see its magic and potential impact. In this hot seat session, you can submit your draft copy to get on-the-spot feedback or watch the copy reviews to get insights and tips to improve your copy.

Content Camp Day 3 Agenda
You’ll write captivating homepage copy that leads visitors to your most important pages and create pages that enhance authority and build trust.

• Kick Off And Opening Remarks
  Get the lay of the land for the last day of Content Camp. Receive instructions for all workshop and review sessions, guidelines for participation, and tips to get your website copy completed. Share your Day 2 Ah-Has and accomplishments.
• Write Your Website Home Page
  A successful home page provides a snapshot of your website on a single page. It introduces capabilities, teases possibilities, and reinforces authority. In this workshop, you’ll write your homepage and ensure it helps ideal buyers realize they’re in the right place.
• Breakouts: Speaking, Media, Or FAQs
  Business growth is about expanding brand visibility and helping leads feel comfortable and confident taking action. Choose your workshop: Write your speaking page, craft a powerful media page, or learn to leverage FAQs to close sales faster.
• Copy Quickie: Email Marketing Opt-In Offers
  Not all visitors will be ready to hire you or buy from you. Invite them to stay in touch so you’re top of mind when they are ready. In this mini-workshop, you’ll discover best practices for integrating an email list-building opt-in offer with your website.
• Solo Work: Get Focused And Get It Done
  In this final two-hour time block, you’ll once again, work on your own, without distraction, to finish your homepage copy and revisit the drafts of your other web pages to refine your copy and ensure your message is consistent from page to page.
• Get Feedback On Your Copy
  Are you explaining your work and its impact in a clear and compelling way? Submit your draft copy in this final hot seat session, to get on-the-spot feedback or watch the copy reviews to get insights and tips to improve your copy.

Make The Website Copywriting Process Easier By Preparing For Success
Five mini prep exercises help you get ready to participate fully in Content Camp: Website Copy and set you up for success without overwhelm.

To get your website copy done in three days, we’ll hit the ground running on the first day of Content Camp: Website Copy and dive right into writing copy for your services and offer pages.

It’s serious work because the success of your business is serious stuff.

• I won’t lie, tell you it’s going to be easy, and sugarcoat things to trick you into signing up. If writing your website copy was easy, you’d already have it done.
• I will help you prepare for Content Camp so you’re ready to go on day one, with five mini pre-event prep exercises — each with a step-by-step workbook.

Five Mini Prep Exercises To Set You Up For Success:

1. Understand Your Audience:
   You can’t write copy that captures attention and helps people identify as a perfect fit if you don’t know who you’re speaking to or what they care about. This exercise shows you how to gather audience insights that help you write copy that converts.
2. Assess Your Testimonials:
   This exercise shows you how to get testimonials that sell your offers, what to do if you don’t have clients or customers yet, and how to use customer feedback to create sales statements ideal clients and customers can relate to.
3. Review Your Brand Assets:
   You likely already have marketing materials, profiles, and copy written for your brand. This exercise walks you through the process of assessing the copy you already have so you don’t have to start from scratch if you don’t need to.
4. Define Your Website Strategy:
   Every website has three core sections, each with a different purpose. This exercise will walk you through the process of not only defining your website goals and desired outcomes but also planning your website strategy and the pages you need.
5. Get In The Right Frame Of Mind:
   Mindset is everything when it comes to writing effective website copy. This brainstorming exercise will help you rev up your creativity and start thinking about the pages you’ll write at Content Camp and the details you want to communicate.

What’s Included In Content Camp: Website Copy
Everything you need to plan, write, and publish your website copy with total confidence that it will visitors into clients, customers, and subscribers.

• 9 Interactive Workshops

Live Workshops And Q&A To Get You Unstuck And On Your Way

Each day of Content Camp: Website Copy features interactive workshops with page-specific copywriting training, frameworks, wireframes, and instructions, as well as hot seats, and Q&A opportunities to get help with your website copy.

• A Comprehensive Workbook

Everything You Need To Take Action And Write Compelling Copy In One Place

A comprehensive workbook provides instructions, frameworks, templates, prompts, wireframes, and worksheets to help you plan, outline, and write your website copy whether you’re working on the computer or with paper and pencils.

• Daily “Get It Done” Time

Solo Work Time Between Afternoon Sessions To Focus And Write Without Distractions

Each day includes a Get It Done Block so you can continue working on and writing the website copy started during the workshops, without distractions and the FOMO that comes with muting all the great Q&As in the live workshop.

• Copy Reviews And Feedback

Submit Your Draft Website Copy For Review By Content Camp Experts

After each Get It Done Block, submit your in-progress or draft content for review and get direct actionable feedback so you can clarify and refine your messaging, improve the flow, and feel confident about finalizing your website copy.

• Five Mini Prep Exercises

Get Some Help To Ensure You’re Prepared To Write Your Copy

Simplify the website copywriting process and gain clarity on your business model, audience, messaging, and desired results BEFORE you start writing your website copy so you can avoid overwhelm and set yourself up for success.

Plus, Get A BONUS Training From The SEO Experts At Pathfinder SEO!
Learn how to think about and perform keyword research for your website’s most important web pages.

Search engine optimization (SEO) plays a critical role in the success of your website. A good SEO strategy starts with keyword research and using the keywords you identify throughout your website copy, and on sales and landing pages, blog posts, and/or podcast episodes. Keyword research also plays a role in the success of your brand messaging and content marketing.

That’s why my friends at Pathfinder SEO have partnered with Content Camp to provide three unique, SEO-focused keyword research trainings — one for each Content Camp event.

• The Content Camp: Brand Messaging SEO training walks you through the process of doing keyword research for your core brand.
• The Content Camp: Website Copy SEO training covers the process of doing keyword research for individual web pages.
• The Content Camp: Content Marketing SEO training reviews the process of doing keyword research for specific pieces of content and campaigns.

Meet Your Workshop Leaders
Get to know the experts you’ll be learning from and working with during your three days at Content Camp.

Jennifer Bourn, Designer, Content Strategist, Business Mentor
With 23 years of experience, Jennifer Bourn leverages her graphic design, web design, and copywriting background to help small businesses build brands, create content, and grow profitable online platforms. Known for her ability to make the complex simple, Jennifer has parlayed her experience into webinars, workshops, business training programs, and online courses that help freelancers build sustainable, enjoyable, profitable businesses that support the lifestyle they desire.

Chris Lema, VP at Nexcess
Whether telling a story from stage, on a website, or in a blog post, Chris Lema knows which words to use to get people to act. It’s a skill he’s refined over the last thirty years, and one he’s been sharing for the last ten years. Unlike gifted copywriters who can’t explain what they’re doing, Chris has helped countless entrepreneurs with their website copy, speeches, and landing pages. As a VP at Nexcess, he’s often found at conferences, on stage, continually refining the communications strategies he’ll share with you.

Kelly Azevedo, Founder of She’s Got Systems
Kelly Azevedo is the founder of She’s Got Systems. She is an experienced online business strategist, systems expert, and implementation master. For the past 10 years, Kelly has worked with successful online businesses to build powerful business backend systems that deliver long-lasting results. She teaches systems for marketing and launches, hiring and team management, and the customer journey, all to help entrepreneurs create more freedom and build stronger businesses.

“I’ve always struggled with writing my own website copy and getting the right message across. The CCWC workbook, examples, and frameworks are fantastic. They provide a clear step-by-step path and I’m now writing, updating, and redoing pages, and even creating a new portfolio and case study template.”

JAMES SELIGMAN

jmcamedia.com

“I have wanted to redo my website for a long time. I recently did a pretty big update but struggled with the copy and wording and whether I’d covered the ‘right’ things. Now my copy feels good and I feel ready to make the final refinements and be done. Moving forward, I’ll be very comfortable sharing my site.”

MICHELE BERGH

berghconsulting.com

“CCWC was amazing. It gave me the framework and motivation to focus on my business and website copy, and it was helpful hearing other people’s questions. I’ve gained more clarity on my business model and the services I want to offer and I have fantastic new pages for my website that are almost ready to go.”

LEANNE MITTON

Norlink.ca

When You Sign Up For A Content Camp Virtual Workshop, You Get:

Content Camp: Brand Messaging
Define a powerful, clear message that resonates with the right audience

Everything you need to define and clarify your brand message so you can speak powerfully and confidently about what you do and why it matters, in any medium. Get formulas, frameworks, directions, prompts, examples, live support, and message reviews.

Content Camp: Website Copy
Write website copy that turns browsers into buyers and subscribers

Everything you need to write compelling, persuasive website copy that makes your offers irresistible. Get step-by-step frameworks, directions, prompts, examples, and worksheets, live support, and copy reviews for all of the most common web pages businesses need.

Content Camp: Content Marketing
Create a content marketing plan to increase traffic, visibility, and reach

Everything you need to increase website traffic and organic reach with content marketing so you can grow your email list, attract more clients, and make more sales. Get frameworks, formulas, directions, resources, examples, live support, and strategy/content reviews.