Description

Andriy Boychuk – eCommerce Email Marketing Customer Lifecycle

Start sending emails that generate revenue on autopilot

A step-by-step course that will show you how to set up highly engaging email automations that add 20% to your revenue

eCommerce Email Marketing Customer Lifecycle

Course Curriculum

Era of Relevance
  • We are living in the ‘Era of Relevance’ (2:22)
  • The downside of email irrelevance (1:32)
  • Customer life cycle (3:36)
  • Your customers feel valued and You feel in control (1:32)
  • Better numbers, more revenue (0:47)
  • Benchmark (0:35)
Overview
  • Andriy Boychuk (1:39)
  • Course in 5 modules (1:23)
  • How to take this course (1:07)
  • Video length up to 15 minutes (0:43)
  • Closed Community (1:10)
  • Technology is overrated (1:26)
  • Questions and Feedback (1:28)

MODULE 1: Strategy

  • Strategy overview (1:43)

Optin methods (8:59)

  • Pre purchase aka welcome flow (15:54)
  • Exit intent flow (5:02)
  • Abandonment cart flow (6:33)
  • Post purchase flow (9:44)
  • Bounce Back (3:07)
  • 2x buyers flow (4:26)
  • Browser abandonment flow (3:15)
  • Win back flow (3:38)
  • Sunset flow (4:10)

MODULE 2: Copy

  • Module breakdown (1:20)
  • Email guidelines explanation (10:28)

Footer message (3:44)

  • Opt in forms (3:24)
  • Surveys (1:52)
  • Share it with copywriter (1:25)

MODULE 3: Design

  • Module breakdown (1:02)
  • Template structure (9:58)
  • Hero images (2:22)
  • Let’s Design/Build it (12:05)
  • Text based emails (2:08)
  • Form Design (1:29)
  • Form Builder (9:57)

MODULE 4: Implementation

  • Checklist (2:03)
  • Email templates (17:50)

Forms (8:42)

  • Pre purchase aka welcome flow (7:23)
  • Exit intent flow (1:42)

Abandonment cart flow (9:01)

  • Post purchase flow (1:57)

Bounce back flow (1:53)

  • 2x buyers flow (1:21)
  • Browser abandonment flow (2:49)
  • Win back flow (2:02)

Sunset flow (7:18)

MODULE 5: Evaluate & Optimize

  • Split test structure (3:18)

Split test criteria (1:17) Split test subject lines (4:23) Split test offer % vs $ amount (1:51) Split test time delays (2:58)

Conclusion
  • Joint The Community (1:19)
  • Take Action (0:59)
  • Partner Program (1:56)

Sale Page: https://flowium.teachable.com/p/ecommerce-email-marketing-customer-lifecycle

Archive: https://archive.vn/OK5fD