Paid Traffic Mastery 2022 By Digital Marketer

Overcome iOS updates, crumbling campaigns, and surging ad costs by mastering the most cutting-edge media buying strategies from the top traffic experts in the game today.

Paid Ads Are Easier Than Ever.

I know what you’re thinking…

Conversions are down, ad costs are up, and your best audiences are gone.

“Paid ads are easier than ever”?

You’re full of (💩) it!

It’s a bold statement so I’ll explain, but first, let me show you something…

You see this right here…

Spend: $2,384.29
Revenue: $31,780.64
ROAS: 13.32

This is a campaign that one of the coaches in this certification has been running for the past 6 months.

It has brought in 289 customers for a total cost of $2,384 and has generated over $31K in revenue.

That’s a 13x return on ad spend!

Here’s another one…

Spend: $11,625.12
Revenue: $431,108.54
ROAS: 37.04

This one has been scaled and has way more room to grow.

This campaign is at about $11,625 in spend and has brought in over $430,000 in revenue.

That’s a 3,708% ROI y’all!

The reason I’m sharing these with you is not to make you jealous but to show you that, ever since iOS 14 hit…

Paid ads have gotten more competitive, more complicated, and, at the same time… so much better.

There’s been a lot of confusion, fear, and frustration around paid media the last year.

Ad costs have skyrocketed, conversions have dropped, and the ability to target has seemed to disappear.

Lots of marketers have expressed concern about not being able to find profitable audiences, retarget their prospects, or scale their campaigns.

Well, we can promise you from our own experience of running thousands of dollars a day in ad spend, as well as the millions of dollars collectively spent by the instructors of this course…that is simply not true.

In fact, right now, as you’re reading this, it’s our opinion that …

Whether You’ve Failed In The Past, Gone From Scaling To Struggling, Or Are Totally New To Paid Ads…

You Can Turn Your Funnels Into ‘Profit Printing’ Machines…
…If You Have The Paid Traffic, Post-Privacy Playbook.
Let me show you…

Check out this ad above.

There’s not much to it.

There’s no state-of-the-art augmented reality imagery, professionally polished video, or clever copy. ( I know, I wrote it. 🙈)

But what it does have is…ROAS*. (AKA Return On Ad Spend.)

(*The acronym is solely reserved for us cool kids that have a need to sound smart in Zoom meetings.✋)

Here’s Why…Machine Learning.

See, when you apply the unique strategies that the coaches above have painstakingly perfected in their respective traffic labs over the last 2 years,

And combine those with the unprecedented power of the major platform’s AI…

Running paid ads has become easier, cheaper, and more profitable.
That’s the secret…

Instead of you doing the work. It’s really better and more profitable if you actually let the paid ad platforms themselves (Facebook, Google, & YouTube) do the heavy lifting.

What’s missing for most marketers is….

You have to provide the platforms with the right strategies to execute, the creatives that convert, the best playbooks for each platform, and the correct tracking to know what’s working.

That is why we created the industry’s most comprehensive post-privacy paid advertising training.

A certification that combines all those elements in a simple, straightforward, and easy to follow framework.

Introducing…

Paid Traffic Mastery

This certification is designed to give you a full, fundamental understanding of how paid traffic works in today’s world and the new opportunities it will unlock for you.

Once you understand the new post-privacy playbook, you will have:

• Complete confidence in a new comprehensive media buying plan for you or your company
• Total clarity about what to do (and what NOT to do) for each of the major platforms
• A renewed sense of excitement over the profits you can almost touch once you see how simple it is to acquire new customers & sales using these strategies, and
• How to convert cold strangers into hot buyers in today’s world of paid ads while simultaneously building good will in your marketplace

This Newest Training Covers Every Aspect Of The Paid Traffic Journey.
Specifically, it is designed so that you will have total confidence in your ads, how to run them, the ROI they’ll get from them, and be prepared for future changes that will inevitably come to the paid traffic landscape.

But this isn’t just theory.

You’ll also be building your ad campaigns throughout the certification so when you complete Paid Traffic Mastery, not only will you have the knowledge, skills, and confidence to launch your new paid traffic strategy, you’ll also leave with ready-to-run ads.

The Paid Traffic Mastery consists of 7 modules from the core concepts of paid traffic all the way to scaling & optimizing winning campaigns.

Along the way, concepts will also be reinforced with the Paid Traffic Mastery workbook which includes notes, tools, templates, and worksheets.

• The basics of paid traffic, including the benefits and drawbacks of running paid ads.
• How to use both paid and organic traffic strategies to complement each other.
• How machine learning is used on all ad networks to get your ad in front of the right audience.
• Discover why it’s important to have your website, CRM, and analytics tools aligned to improve your paid traffic.
• How to use the four conversion triggers when designing your ad creative.
• Why it’s important to optimize your conversion tracking in Google Ads and Tag Manager.
• How to determine your bid strategy when it comes to Google, YouTube, and Facebook ads.
• The proper campaign structure for Google and Facebook ads.
• How to understand, measure, diagnose, and optimize your ads for scaling.

WHAT’S INCLUDED:

• 7 Core Modules
• 72 Video Lessons
• Paid Traffic Mastery Workbook that includes notes, tools, templates, and worksheets.
• Traffic System Planning Canvas to plan campaigns for every “temperature” of lead
• A Tech Stack checklist
• Customer Avatar Worksheet to ideate your ideal customers

• Customer Value Journey Worksheet for designing a marketing plan that turns cold traffic into customers & brand advocates
• Paid Traffic Mastery Pacing Calendar for bite-sized lesson planning that fits into your busy schedule
• Paid Traffic Mastery Study Guide to ensure you pass the course with flying colors
• Credential Badge & Certificate to display on your website & social media pages
• 1 Final Comprehensive Certification Exam

• A badge designating you as a Certified Customer Acquisition Specialist that can be hosted on your website, email signature and LinkedIn profile
• A digital, printable Certificate suitable for framing

Vanessa is a digital marketing wiz concentrated on Facebook and Instagram advertising. She’s been in digital marketing for over 8 years and has successfully managed and overseen close to $1 billion in Facebook and Instagram ad spend. She works with brands of all sizes, from large brands like Paramount Pictures and LG, to smaller mom and pop brands that just need visibility in a local market.