Keith Lubner – How to Differentiate in a Buyer Centric Marketplace

It’s a cold hard fact. The sales landscape is changing. Buyers in the new economy have an extreme information advantage. In most cases, they have extensive knowledge about your product and service before you ever call or walk through their door.  This means you’ll need to leverage new ways to differentiate yourself.

Competition for prospects in our hyper-competitive marketplace is intense.  To be successful you fight and claw for every opportunity.

To win capture the attention of your prospects and win deals you need a new set of skills and techniques. In this course, taught by channel sales acceleration expert, Keith Lubner, you’ll gain insight into these new techniques and how to leverage them through marketing, prospecting, thought leadership and selling skills.