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The Full Building Blocks Class By Jason Wong

$15.00

File size: 19.05 GB
Media Type: Online Course
Delivery Time: 1-12 hours.
Content proof: Watch here!

Category: Everything Else Tags: Jason Wong, The Full Building Blocks Class

Description

Description

The Full Building Blocks Class By Jason Wong – Instant Download!

Turn Your Napkin Idea Into Reality
Launch & Grow Your First Profitable eCom Brand
In 8 Weeks Or less

Implement the repeatable framework that has been used to build 5x multi-million dollar eCommerce brands even with small resources.
By Jason Wong and guest lectures Nick Shackelford, Chase Dimond.

The Full Building Blocks Class By Jason Wong

Hear from the
Most Successful Ecommerce Operators…

“This is the most thought out eCommerce course out there…”

Kunle Campbells
2xs ecommerce podcast founder

“Totally get into the class learn from Jason, you will not be disappointed…”

Adii Pienaar
Cogsy & Woocommerce founder

“Everything this guy shares is absolute gold, and he gives away all the secrets…”

Ben Jabbawy
Privy CEO & founder

Why you
should start today?

The global e-commerce market size was valued at USD 9.09 trillion in 2019 and is expected to grow at a compound annual growth rate of 14.7% from 2020 to 2027.‍

Besides being on the path that has created the most millionaires in the past few years, building an eCommerce business allows you to create a lifestyle that empowers your creativity and gives you a growing asset for years to come.
‍

It has never been a better time to turn your dreams into a product and brand that you can call yours. It starts here with Building Blocks.

The Full Building Blocks Class By Jason Wong

Email marketing strategies that have driven over $50M in revenue.
All the learnings from turning a $500 investment into a $15M brand in 1 year.
Proven Facebook ad strategies behind $85M in ad spend
21 Easy to Follow Modules
Worksheets And Calculators To Operate Your Brand
30+ Founders Sharing Revenue-growing Insights
Direct support from Jason whenever you need it

Who this masterclass is for…
First timer
No prior experience, but want to go from beginner to become the eCom master.

DTC Founders
Learn the whole process behind $50M in revenue and take your brand to the next level.

Dropshippers
Turn your store into an established brand that has a greater value and better exit potential.

The Process Behind
Over $50 Million In Revenue
For the very first time, you’ll get access to Jason Wong’s brand building blueprint that has been used to build his portfolio of multi-million dollar businesses. This framework was designed to be easy to follow for anyone at any budget. To prove this, he built his brand Doe Lashes using the same process on a $500 budget that has now became a $15 million dollar brand 2 years later.
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This is a step-by-step process that came from over 7 years of operating dozens of brands that has stood the test of time. Unlike programs that teach Facebook ads or dropshipping, the principles behind building a brand is timeless and applicable to any brand at any time. Having spent millions of dollars operating and building brands, he condensed all his learning into Building Blocks so you can avoid the same costly mistakes of starting from scratch.

This isn’t another class that promises you a path to get rich quick. In fact, building a brand takes time, resilience, and patience, but when done correctly, it provides the highest return on your investment because the value of the brand compounds over time.
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Just think about the countless brands that have been acquired for hundreds of millions and even billions of dollars in recent times. Every big brand started as an idea from someone standing in your current position, except they didn’t have the head start that you’d have through this program.

Meet Your Instructor

The Building Blocks Masterclass is taught by serial brand founder Jason Wong with guest lecturers Nick Shackelford and Chase Dimond.
ENROLL IN THIS MASTERCLASS
Jason Wong is a 5x brand founder behind multi-million dollar brands such as Doe Lashes, Holy Meme Bible. His background in developing high growth consumer brands led him to consult companies like Universal Music Group (merchandise for KISS, Katy Perry and others) as well as Memebox, the $100M beauty conglomerate behind Kaja Beauty and I Dew Care.

Discovering eCommerce at a young age and working jobs like waiting tables and even becoming a sushi chef to fund his businesses, Jason eventually developed his “Building Blocks Brand Building Blueprint” to turn his process into a repeatable framework, the same framework that grew his companies from $500 to $15 million dollars.

His principle to ‘do more with very little’ is exemplified by his $500 case study, where he shows how you can build the brand of your dreams even with small resources.

Program Overview
Learn and implement the repeatable framework that has been used to build 5x multi-million dollar brands.

Block 1
The Builder’s Philosophy
In this block, I introduce myself and give you the background to begin developing your ideas. From “Finding Your Why” to your “Survival Guide”, Block 1 covers the basic prerequisites to beginning your brand, where I share my personal experiences and how I chose to maintain my mindset to this day. My goal is to teach you how to become a leader and guide your brand to success.

Lesson 1.1: Meet Your Instructor
Lesson 1.2: Finding Your Why
Lesson 1.3: Survival Guide
Lesson 1.4: First Principles Thinking
Lesson 1.5: Entrepreneurship & Mental Health

Block 2
The Idea
Block 2 goes straight into coming up with your idea. I go over the various strategies and techniques that my competitors and I have used to fully develop ideas through market research and consumer surveys. The idea is the starting block to creating your product and I teach you how to not only come up with a successful idea, but also how to validate your ideas.

Lesson 2.1: Coming Up With an Idea (UVP)
Lesson 2.2: Market Research
Lesson 2.3: Product Market Fit
Lesson 2.4: Crafting Buyer Persona
Lesson 2.5: Validate Your Idea
Lesson 1.1: Meet Your Instructor

Block 3
Branding
These videos go over the importance of branding and how to set up a successful brand. It’s not always easy to choose a name or to create a set of core values. Block 3 will guide you through step by step on how to find your brand and how you will be able to begin building your brand’s image for the future.

Lesson 3.1: What Makes a Brand?
Lesson 3.2: Choosing a Name
Lesson 3.3: Brand Aesthetic
Lesson 3.4: Core Values
Lesson 3.5: Tone of Voice

Block 4
Creatives
In Block 4, I highlight the importance of creativity within your brand. Not only do you have to use your imagination, but your potential customers can be an influence to the image that you are trying to create as well. In these videos, I teach you how to maximize your conversion rates through creativity and well thought out content.

Lesson 4.1: Finding Creative Inspiration
Lesson 4.2: How to Build a Winning Creative with Viscap Media
Lesson 4.3: Fireside Chat with CEO of VisCap Media
Lesson 4.4: Product Photography
Lesson 4.5: User-Generated Content
Lesson 4.6: 4 Content Creation & Editing Apps
Lesson 4.7: Copywriting for Conversion

Block 5
Product Development
Developing a prototype is exciting yet challenging. These videos will teach you how to design and begin planning to test your products through prototypes and MVPs. I will also cover how packaging design can be the key to success for your products and how to create the best packaging based on your brand persona.

Lesson 5.1: Designing Your Prototype
Lesson 5.2: What is a Minimum Viable Product (MVP)
Lesson 5.3: Packaging Design
Lesson 5.4: Product Regulatory Compliance

Block 6
Manufacturing
After you have completed testing your prototypes and MVPs, it is important for you to begin finding a supplier. From getting your samples, to placing your first order, Block 6 will teach you how to manufacture and ship your first products. This is an exciting time, but it is also important to make sure you understand all the logistics of it before diving in.

Lesson 6.1: Navigating Alibaba
Lesson 6.2: Alibaba Supplier Audit
Lesson 6.3: Domestic Manufacturing
Lesson 6.4: Import Record Research
Lesson 6.5: Working with a Sourcing Firm
Lesson 6.6: Supplier Communication & Negotiation
Lesson 6.7: Getting Your Samples
Lesson 6.8: Placing Your 1st Order
Lesson 6.9: Product Inspection

Block 7
Logistics
Block 7 goes over the different types of shipping methods that will best fit your brand. In these videos, I will cover the logistics behind each type of shipping method and explain to you the shipping processes. When the time comes for you to choose a shipper, you will be able to understand which shipping method is best for your products.

Lesson 7.1: Shipping Methods (Freight, Air, Etc)
Lesson 7.2: How Ocean Freight Logistics Work
Lesson 1.5: Entrepreneurship & Mental Health

Block 8
Organic Digital Media
In these videos, I discuss the advantages to building your social media profiles and how you can utilize them to expand your brand. Different types of content will bring in customers from all types of niches, so it is important for you to understand how you can gear your content towards your specific brand persona.

Lesson 8.1: Shipping Methods (Freight, Air, Etc)
Lesson 8.2: 10 Types of Content for Social Media
Lesson 8.3: 5 Winning TikTok Content Strategies
Lesson 8.4: Co-Branded Giveaways
Lesson 8.5: Advertising Compliance
Lesson 8.6: Beginner’s Guide to SEO with Gr0
Lesson 8.7: SEO with an agency with Gr0
Lesson 8.8: Fireside Chat with CEO of Gr0

Block 9
Paid Digital Media
Creating ads and figuring out which platforms are best for your money is not an easy decision to make. Block 9 goes over the process behind paid digital media and how good digital media can be very effective towards your brand. I share my personal experiences and introduce you to the unlimited potential of digital media.

Lesson 9.1: Marketing Planning – the SAVE Framework
Lesson 9.2: Effective Copywriting For Ads
Lesson 9.3: Conversion Funnel Explained
Lesson 9.4: Fireside Chat with Partner of Structured Social (Nick Shackelford)
Lesson 9.5: Setting Up
Lesson 9.6: Success Metrics
Lesson 9.7: 2 Growth Model Types of Business
Lesson 9.8: Growth Structure Frameworks
Lesson 9.9: DCT Testing
Lesson 9.10: Persona Angle Test
Lesson 9.11: Audience Testing
Lesson 9.12: Best Performing Audiences with Best Performing
Lesson 9.13: Prospecting Decision Tree
Lesson 9.14: Decision Tree and Re-Engagement
Lesson 9.15: DPA Remarketing
Lesson 9.16: Fireside Chat with Partner of Structured Social

Block 10
Influencer Marketing
Block 10 helps you decide which type of influencer will best fit the future of your brand. From Micro vs. Macro Influencers to choosing an influencer and even reaching out to them, I will go over all of these exciting topics in these videos. The increasing popularity of using influencers is the key to taking your brand to the next level.

Lesson 10.1: Influencer Marketing 101

Lesson 10.2: How to Find Influencers

Lesson 10.3: Conversion Funnel Explained

Lesson 10.4: Launching a successful Influencer Content Campaign with #Paid

Bonus: Guest Speaker: Bryan Gold, Co-Founder, #paid

Block 11
Retention & Loyalty
Now that you’ve built up a customer base, you have to be able to keep them around for the long run. Customer engagement is one of the essential building blocks to your brand. Block 11 discusses the impact of email and SMS marketing and how you can make a lasting impact with your customers.

Lesson 11.1: List Building Essentials with Privy
Lesson 11.2: Shoppable Quizzes with Octane AI
Lesson 11.3: Messenger Marketing with Octane AI
Lesson 11.4: Fireside Chat with CEO of Octane AI
Lesson 11.5: SMS Marketing 101 with Postscript
Lesson 11.6: Creating a Loyalty Program with Smile
Lesson 11.7: Fireside Chat with President of Postscript
Lesson 11.8: Fireside Chat with Sr. Manager of Marketing and Community at Smile.io
Lesson 11.9: Fireside Chat with CEO of Privy
Lesson 11.10: Email Marketing 101 with Klaviyo
Bonus: Email Marketing 101 with Klaviyo
Lesson 11.11: Welcome Series for Non Buyers – Overview + Email 1
Lesson 11.12: Auto Resend Welcome Email 1 to Non-Openers
Lesson 11.13: Welcome Series Emails 2 – 4
Lesson 11.14: Overview of The 4 Abandoned Flows
Lesson 11.15: How to Setup the Active on Site + Viewed Product metrics
Lesson 11.16: How to Setup the Added to Cart Metric
Lesson 11.17: Site Abandonment
Lesson 11.18: Browse Abandonment
Lesson 11.19: Abandoned Cart Flow
Lesson 11.20: Abandoned Checkout 1
Lesson 11.21: Abandoned Checkout 2
Lesson 11.22: Back in Stock
Lesson 11.23: Standard Customer Thank You New vs. Returning Customer
Lesson 11.24: Unique – Customer Thank You + Customer Review Request
Lesson 11.25: Cross-sell Upsell (as a campaign)
Lesson 11.26: Cross-sell Upsell (as a flow)
Lesson 11.27: Replenishment Reminder
Lesson 11.28: Customer Winback
Lesson 11.29: Sunset Unengaged (aka break up series)

Block 12
Fulfillment
After you’ve received your orders, you have to start shipping out your orders. With these videos, I go over which shipping options are going to best suit your products. It isn’t as easy as just sending a couple packages out, especially once you’ve become an established brand. Block 12 goes in depth about which shipping methods are the most successful and cost efficient.

Lesson 12.1: Shipping Basics
Lesson 12.2: Shipping Pricing Strategy
Lesson 12.3: Calculating Free Shipping Threshold
Lesson 12.4: Order Fulfillment with Shippo
Lesson 12.5: 3PL Fulfillment with Shipbob
Lesson 12.6: Fireside Chat with CMO of Shipbob

Block 13
Operations
Project Management is essential to keeping you and your team on the same page. Your inventory, barcodes, customer support, and other operations are all a part of keeping your business up and running. In Block 13, I teach you the best methods to ensuring that you are always on top of the operations that occur within your brand.

Lesson 13.1: Project Management for Ecommerce
Lesson 13.2: Automate Your Operations with Alloy
Lesson 13.3: Customer Support with Gorgias
Lesson 13.4: Managing Customer Expectations with Wonderment
Lesson 13.5: Return Management
Lesson 13.6: Replenishing Inventory
Lesson 13.7: Demand Forecasting
Lesson 13.8: SKUs & Barcodes
Lesson 13.9: Black Friday Preparation
Lesson 13.10: Social Proof with Junip
Lesson 13.11: Fireside Chat with CEO of Alloy

Block 14
Simplified Finance
Simplified Finance discusses eCommerce Finance and how you can optimize your expenses to make sure that you are making the most ROI on your products. I teach you how to price your products correctly and how to set up your brand to build profit. The action items included are also tools to keep you on track and effectively organize the financial aspects of building a brand.

Lesson 14.1: Understanding eCommerce Finance
Lesson 14.2: Optimizing your Expenses
Lesson 14.3: Building for Profit
Lesson 14.4: Cashflow Management with Settle
Lesson 14.5: What’s a Cash Conversion Cycle
Lesson 14.6: Fireside Chat with CEO of Settle
Lesson 14.7: Product Pricing Strategy
Lesson 14.8: Collecting and Paying Sales Tax

Block 15
Business Essentials
Registering your company is actually not as hard as you think. Block 15 goes over trademarking and copyright your company so that you can officially brand your products. I also cover how you can find a partner and manage equity effectively through specific credit cards & banks that will be able to help boost your company.

Lesson 15.1: Registering your Company
Lesson 15.2: Trademarks and Copyright
Lesson 15.3: Finding a Partner & Splitting Equity
Lesson 15.4: Compliance & Payroll with Deel
Lesson 15.5: Credit Cards & Banks

Block 16
Store Launch
Launching your story is an exciting time. However, you must make sure that your store is setup for the smoothest customer experience. In these videos, I teach you how to launch your Shopify store and create crucial pages to gain exposure for your store. I also show you how to utilize offers and coupon codes to entice your customers and help you gain as many sales as possible.

Lesson 16.1: Creating a Shopify Store
Lesson 16.2: Generating Buzz & Waitlist
Lesson 16.3: Perfect Product Page
Lesson 16.4: Offers & Coupon Codes
Lesson 16.5: Mobile App Storefront with Tapcart
Lesson 16.6: Fireside Chat with CEO of Tapcart

Block 17
Post-Launch Optimization
After launching your store, you want to make sure that you optimize conversion rate. In Block 17 I teach you how to maintain your store and create the best experience for you and your customers. It is important for you to create a store that is simple, yet intuitive, in order for you to maximize conversion rates.

Lesson 17.1: 8 Ways to Increase your AOV
Lesson 17.2: Supercharge AOV with Rebuy
Lesson 17.3: Fireside Chat with Co-Founder of Rebuy
Lesson 17.4: Conversion Rate Optimization
Lesson 17.5: Page Speed Optimization Tools
Lesson 17.6: Building a Landing Page
Lesson 17.7: Cross-Promotion Partnerships with Co-op
Lesson 17.8: Post-Purchase AOV Boost with Carthook
Lesson 17.9: Fireside Chat with CEO of Co-op

Block 18
Scale
Your next hire, or product, could be a difficult step for your company. Block 18 goes over the different ways to scale your company and leverage growth. I teach you the best way to create a board of advisors so that you can effectively create a team around you company. This will establish the future of your company and increase growth.

Lesson 18.1: Your First Hire
Lesson 18.2: Your Next Product
Lesson 18.3: Funding Your Business with Clearco
Lesson 18.4: Fireside Chat – Leverage Growth Capital with Clearco
Lesson 18.5: Building the Company Culture
Lesson 18.6: New Hire Interview Process

Block 19
Understanding Your Data
In order to improve your business, it is necessary for you to understand the data that goes behind it. In Block 19, I will cover the analytics behind your store’s performance and how you can utilize this information to improve the effectiveness of your store. Specifically, I will show you how to understand and use Shopify and Google Analytics.

Lesson 19.1: Performance Analytics with Tydo
Lesson 19.2: Fireside Chat with CEO of Tydo
Lesson 19.3: Google Analytics 101

Block 20
Ultimate Tool Kit
The Ultimate Toolkit includes action items for you to complete in order for you to maximize the potential of your brand. Be sure to complete each of these, as they are all necessary steps to growing your brand.

Lesson 20.1: Jason’s Recommendations

Block 21
Webinars, Podcasts, & Additional Value
After you’ve finished learning how to build a business from the ground up, it’s time for some additional content! Block 21 includes Webinars and Podcasts hosted by Jason Wong where he talks about his personal experiences in the E-Commerce industry. There are also more documents and action items for you to take advantage of and these will be constantly updated!

Guest Speaker: Adii Pienar, Founder, Cogsy
Guest Speaker: Ash Melwani, CMO, Obvi
Guest Speaker: Chris Meade, Co-Founder, Crossnet
Guest Speaker: Connor Macdonald, CMO, Ridge Wallet
Guest Speaker: Dwi Choong, BI Analyst, Goop
Guest Speaker: Eric Bandholz, Founder, Beardbrand
Guest Speaker: Greg Frontiero, Founder, NooWave
Guest Speaker: Jon Shanahan, Co-Founder, Stryx
Guest Speaker: Jonathan Marcus, Integrated Product Designer
Guest Speaker: Kevin Lee, Co-Founder, immi
Guest Speaker: Mehir Sethi, Founder, True + Luscious
Guest Speaker: Nick O’Brien, Co-Founder, Alloi
Guest Speaker: Nik Sharma, CEO, Sharma Brands
Guest Speaker: Olamide Olowe, Founder, Topicals
Guest Speaker: Robert Freundm, Founder, Robert Freund Law
Guest Speaker: Tarek Mustapha, Founder, OCULüRE
Guest Speaker: Tom Worcester, Founder, Lunchbox
Guest Speaker: Val Geisler, Customer Evangelist, Klaviyo
Guest Speaker: Lindsay McCormick, Founder, Bite
Guest Speaker: John MacDonald, Founder, The Good

Here’s Why
Owning Your Own Brand
Can Make You Millions

One thing most successful people have in common is that they own an asset that grew in value. For some, that can be art, watches, stocks, or homes. None of them have the same growth potential as owning your own business, and it’s the only one where you have the most power to dictate its value. Think about the likes of Glossier, Warby Parker, Allbirds, and Away — these DTC brands were started by people with an idea and eventually grew that idea into billion-dollar companies.
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With a starting cost that is a fraction of what you would spend on all the things listed earlier, your brand has the growth potential to be valued and sold for tens of millions of dollars.
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But, Why Do So Many Fail?
Bad Information
With eCommerce exploding in popularity in recent years, there has also been a rise in misinformation that confuses people on what they really need to do to build a successful brand. The last thing you should do is play information roulette and waste your time on advice that doesn’t work from people that has never built something real. Without the right framework, brand owners are running blind, wasting their hard-earned money and precious time on things that others have already tried and gotten answers for.

Saturated Market
Everyone talks about the market being too saturated and think their idea won’t work before they even start. The opposite actually holds true in a ‘saturated’ market. A competitive market validates the needs of the people you’re going after, and highlights the shortcomings from all the brands that you’re competing with, giving you more reasons to make something unique.

Running Out of Money
Like most businesses, eCommerce brands have a grocery list of bills to pay to keep the lights on, but what if I tell you that there are a ton of things that you shouldn’t pay for and can do yourself? Irresponsible spending is the cause for brands running out of money, and this class tells you exactly how you can stretch every dollar as far as you can so you can grow without worrying about not having enough funds.