The Cold Email Academy By Mike Hardenbrook

Description

The Cold Email Academy By Mike Hardenbrook – Instant Download!

The Cold Email Academy
The Sales System Used to Generate $1.2m In 18 Months

Your Instructor

Mike Hardenbrook
Mike is currently the Chief Strategist for GrowthGeeks.com, a marketplace for hiring marketers on-demand and CMO of GrowthHacker.TV.

He’s founded several successful startups (3 bootstrapped, 1 VC funded) and specializes in using email to grow B2B sales into the millions.

His work has been seen on Inc, Forbes, Techcrunch, NextWeb, & Entrepreneur.

He is also a mentor to accelerator programs at Dreamit Ventures, Baylor, and Univ. of Chicago

Course Curriculum

Welcome to the Cold Email Academy

• Getting Started – What You Need To Know Before Starting The First Lesson
• Cold Email Academy Cliff Notes
• Cold Email Masters Workbook
• Software, Tools, & Leads Discount Bonuses
• Template Scripts, Sequence, and Psychology

Cold Email Bootcamp

• How to Take Action with This Course
• The 4 Core Principles to Build a Sales Machine
• How to Use Cold Email to Grow Your Business
• The Cold Email Mentality
• Who Uses Cold Email Successfully
• Debunking the Myths
• Types of Cold Email Campaigns

Best Practices with Cold Email

• Intro to Targeting with Cold Email
• Targeting with Cold Email
• Lets Create Your Perfect Prospect
• Customer Persona Worksheet
• Customer In Context by Steve Blank

DIY Prospecting (Like a Boss)

• Intro to Prospecting Like a Boss
• DIY Prospecting Benefits and Drawbacks
• Purchasing Leads: Benefits and Drawbacks
• DIY Prospecting Built to Scale
• Types of Emails We Want
• StartProspecting Apps and Extensions
• Prospecting Google, Linkedin, Directories, and Forums
• Prospecting Competitors, Angellist, Product Hunt, and Twitter
• Super Fast with Linkedin
• Turning Directories into Emails
• Targeting Based on Software
• The Twitter Hack
• My Secret Source
• Scrubbing Your Data
• Scale Wining Sources with Outsourcers
• Instructions for Organizing Data Sources

Purchasing Prospect Leads

• Do You Need Any Help?
• Types of Lead Brokers
• Calculate Your Estimate ROI
• Outreach and Working with a Rep

Writing Irresistible Cold Emails

• Writing Irresistible Cold Emails
• Defining Your One Thing
• Content, Length, Spacing, and Punctuation
• The Connect-the-Dots Formula
• The Soft Touch Formula
• 3 Levels of Personalization
• Your Call to Action
• Quick Hack for Composing Emails
• Subject Lines that Get Opened
• The Do’s and Don’ts
• How to Address Your Recipients
• Signatures and using PS, BTW and FYI
• Spot Checking Your Emails
• Compliance and References
• Compliance – Can-Spam Resource

Follow-up Sequences that Convert

• Follow-up Sequences that Convert
• How Many Follow-up Emails to Send
• Is Your Sequence Annoying?
• Follow-up Sequence Breakdown
• Sending Cadence
• Using Humor in Your Follow-ups

Delivering Your Email at Scale

• Ready to Hit Send!?
• Sending Emails with a Plan
• Apps to Send in Bulk
• GMass Sending Extension (Easy and Inexpensive)
• Setup Your Email Alias
• Important Tout Update
• Hacks to Bulk Import Your Prospects
• Formatting Your Templates
• How to Send Custom Emails in Bulk
• Setting Up Follow-up Campaigns
• Typical Open, CTR, and Bounce Rates
• Setting Up Seed Accounts and Do Not Mail Lists
• You Did it! Final Thoughts

The Cold Email Academy By Mike Hardenbrook, what is it included (Content proof: Watch here!):

• 1- Welcome to the Cold Email Academy
• 2-Cold Email Bootcamp
• 4-DIY Prospecting (Like a Boss)
• 5-Purchasing Prospect Leads
• 6-Writing Irresistible Cold Emails
• 7-Follow-up Sequences that Convert
• 8-Delivering Your Email at Scale
• 1 How to Take Action with This Course.mp4