Strategy Finishing School By Julian Cole

Description

Strategy Finishing School By Julian Cole – Instant Download!

15-YEARS OF STRATEGY TRAINING SHARED WITH YOU RIGHT NOW

Progress to a leadership role in strategy with the Strategy Finishing School.

The BIG-T Strategist model gives you a:
Strong foundation in the strategy craft with 9 modules
BIG-T modules (Diplomacy, Management, and Selling Strategy) that elevate you to leadership

The School includes lifetime access to:
80+ video lessons

STRATEGY FINISHING SCHOOL

The Strategy Finishing School is an online platform with over 2000+ members from leading brands and agencies including Google, Netflix, New York Times, Facebook, DDB, Droga5, and W+K.

It is designed for people who have never been formally taught strategy but find themselves in a role where strategy is in their title.

With over 80+ lessons that are updated monthly and a thriving online community, the School is perfect for strategists who are looking to fast track their career.

The Ultimate Course For Strategy Misfits

If you are…

A blindfolded strategy misfit who has never been taught the fundamentals of strategy

Looking to gain confidence in your process and role

Transitioning from another discipline to strategy and need some practical information

In a part of strategy where you’re dealing with the creative industry…

THEN SFS IS DEFINITELY WHAT YOU NEED.

Master the skills of strategy needed at the 3 levels of your career

The modules help you at the three levels (Strategist, Strategy Director and Head Of Strategy).

Chapter 1 – Strategy Fundamentals (Strategist)

Chapters 2-8 – Research, Insights, Briefing, Brand Strategy, Comms Planning, Advertising Effectiveness, Business Strategy (Strategy Director)

Chapters 9-11 – Diplomacy, Management, Selling Strategy (Head Of Strategy)

Learn whenever, wherever. Access all the content immediately.

You get access to all the content in the School right away.

No gated access or waiting for school to start.

The course was designed for busy strategists, meaning if you need to learn something right away you will have a video and template ready for you.

Here’s what other strategists like you have gained after this course:

Unrivaled strategic ability confidence

Strategy work is seen as a centerpiece, not an afterthought

Extensive knowledge of strategy skills (comms planning, business strategy, and management) that leaves a massive impact on the company

A bigger, stronger network of trusted strategists that you can bounce ideas off and collaborate with

Course Modules & Lessons

Strategy Fundamentals
What is strategy?
Writing a strategy
Different types of strategy
Managing Downtime
Short Sharp Strategy
Who’s Who In Agencies
Strategy In Under An Hour
Helpful Strategy Resources

Research
Kick Off Questions
Strategy Scrapbook
Art of Interviewing Clients
Evaluating Data Sources
Validating Problems/Insights

Insights
What are insights?
Insights vs. observations
Flipping Insights
Polishing Insights
Adding Tension

Creative Briefing
How to write a creative brief
Sacred Six Brief Template
GET-TO-BY Brief
Tactical Briefs
Single Minded Proposition
Biggest Mistakes With Creative Briefing
Giving Creative Feedback
Tips for Briefing Remotely

Brand Strategy
What is Brand Strategy?
Brand Frameworks
Brand Benefit Ladders
Brand Architecture
Brand Archetypes

Comms Planning
What is Comms Planning?
Consumer Journey Tools
Consumer Journey Mapping
Comms Framework
Comms Planning Questions
Tactical Briefing
Articulating An Idea
Idea Formula
Building Out An Execution
Campaign Ecosystem
Content Strategy (Annual)
Framework Factory
Innovation Checklist
Blueprints

Advertising Effectiveness
How Advertising Works
Cogs of Marketing Effectiveness
Mental And Physical Availability
Distinctive Assets
Category Entry Points
ESOV
Different Types of Measurement
Creating a KPI Framework

Business Strategy
SWOT Analysis
Reading a Financial Report
Proactive Strategy
Growth Matrix

Professional Development
Transitioning Into Strategy
Strategy Confidence
How To Get A Raise
Creating Your Pitch
Strategy Portfolio Website

Diplomacy
Politics 101
How To Work With Creatives
How To Work With Media Agencies
Giving Creative Feedback
Designing Decks
Writing Presentations

Management
Managing Planners
Strategist Interview Questions
Setting Up A Strategy Department
Setting Up A Strategy Department Vision
Scoping Strategy
Being Strategy About Resourcing

Selling Strategy
Scoping Strategy
Being Strategic About Strategy
Proactive Strategy
RICK Sales Model
How Agencies Make Money

Meet Julian Cole

Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney, Snap and Uber.

Previously he’s held the role of Head of Comms Planning at BBDO and BBH in New York.

He’s created award-winning work for PlayStation, Bacardi, Pepsi, Google, and Coca-Cola.

With a void of practical strategy education, Julian founded the Strategy Finishing School (previously Planning Dirty Academy) in 2019.

Since then, he has taught his world-class experience to more than 3,000 strategists.