Pete Boyle – Content Mavericks: Content Marketing Masters

Who it’s for

Content Marketing Masters is best for you if you’re a business owner, marketing/content manager, or marketing agency growing client sites using organic search. You have a blog, but it’s currently making less than $100k/month.

If this is you, you’re probably struggling with:

• Acquiring new customers consistently and predictably directly from your blog posts
• Hiring content writers who are affordable with proven experience
• Executing a content strategy that drives traffic, leads, and customers daily
• Relying on cold outreach or spending $10,000s on paid ads to bring in new business
• Scaling your business while still having time to pursue your hobbies

What it helps you achieve

Content Marketing Masters will help you achieve the following:

• Dial-in a content strategy focused on revenue generating content topics
• Find the best content topics to write about, so you’re not wasting your time
• Write using blog templates already pre-optimized for SEO and conversions
• Hire and manage a content writing team so you can scale without writing a word
• Rank #1 in your brand category using “Brand Category Hubs”
• Build a content marketing funnel to turn your visitors into 1,000+ customers/year
• Work 2 days a week while overseeing your content strategy

• The Only Three Blog Post Formats You Need to scale your blog to $100,000 per month using evergreen, Google organic search-driven content.
• Two Marketing Funnels We Use To Convert Visitors Into Customers (one for top of funnel content and one for bottom of funnel content).
• The 5 Best Content Topics With High Transactional Intent that can drive revenue directly from your blog posts.
• The 5 Best Content Topics With High Traffic Potential that can build your audience and scale your brand awareness.
• The 5 Best Content Topics With High Link Intent that can increase your domain authority so all your content gets higher Google rankings.
• What Call To Action Will Convert The Best (based on the topic you are writing) so every blog post on your site converts.
• The Highest Revenue Generating SEO Activity you can do.
• How To Make “Brand Category Hubs” To Rank #1 for the most competitive keywords in your market (includes examples).
• Watch “Over-The-Shoulder” As I Plan A 120-Day Sprint. See how I find a list of topics, prioritize which to write first, then put them into a 120-day plan.
• The ONE Simple Spreadsheet I useto plan, manage, and track ALL our content. Here it is for you to use.
• Our Recommended Publishing Ratio Of TOFU:BOFU Content so your blog is always driving revenue, but won’t get hit by a Google penalty.

• Is Your Product/Service The Best In The Market? Use this template to prove it. This one template is responsible for over $10M in revenue. Big media brands like Forbes, Tom’s Guide, and NerdWallet all use it to rank and scale
• Is Your Site Brand New? Use this template to rank fast and drive revenue to reinvest in scaling your blog for more competitive topics.
• Do You Compete With Bigger Brands Than Yours? Use this template to show people how your product/service is a better alternative.
• Sick Of People Comparing Your Brand Vs Competitors? Use this template to show people how you are the best in every aspect.
• Are People Looking For Reviews On Your Competitors Before Buying? Use this template to write an honest review, then ask people to consider your brand.

• Are People Searching For “How-To” Do Things Related To Your Product/Service? Use this template to show them how to do it step-by-step.
• Want To Make People Who Are New To Your Industry Aware Of Your Brand? Use this template to get in front of them before your competitors do.
• Everyday People Are Looking For Inspirational Ideas. Use this template to give them a list of great ideas and increase your brand awareness.
• People Love To See Examples They Can Model Or Compare. Use this template to create a list of examples people will come back to over and over again.
• Do People In Your Market Like To Get Stuff Done Faster, Easier, and Cheaper? Use this template to give them a template to make their job/life easier.

• Do Other People In Your Industry Write Blog Posts? Use this template to write a post filled with statistics they would love to reference in their posts.
• Would Having Templates To Do Things Make Your Customers’ Job/Life More Efficient? Use this template to give them those templates and get backlinks.
• People Love Comparing Who’s The Best-Of-The-Best. Use this template to give them a “best-of-the-best” list like Forbes does with their Billionaires list.
• Who Doesn’t Love A Case Study Showing How To Get [X] Result In [Y] Days? Use this template to write one as people link to you for social proof.
• Have You Heard Of The Buy, Borrow, Die Tax Strategy? Use this template to write your own unique signature strategy post and get 1,000s of backlinks.

• How To Make Sure Every Blog Post You Write Has A Great SEO Foundation so it can rank against all the other content for your target keyword.
• The New AI Content Optimization Tool we use that allows us to optimize content for SEO – in minutes instead of hours.
• Watch Over-The-Shoulder As I Optimize A Blog Post That Now Ranks #1 on Google. I’ll show you exactly what to do, and what “topic score” to aim for.
• The Best Top Of Funnel Content Offer that gets up to 25% of visitors to your top of funnel blog posts to convert into email leads.
• The Best Bottom Of Funnel Content Offer that gets up to 30% of visitors to your bottom of funnel blog posts to click over to your product/service page.
• Watch Over-The-Shoulder As I Optimize Two Blog Posts To Convert (one top of funnel and one bottom of funnel) with different post-specific offers.

• The Difference Between An SEO Copywriter And A Direct Response Copywriter. And why you need an SEO copywriter if you want success.
• When To Hire A Writer, Who To Hire, And How Much To Pay Them. This lesson will stop you over-paying and get the best writer on your team.
• Three Simple Steps To Hire A Writer without having to write a job application, post a job ad, and filter through hundreds of unqualified applicants.
• A Real-Life Hiring Example. Watch over-the-shoulder as I find a writer, message them, and see the exact language I use.
• The Word-For-Word Hiring Template I Use to get a reply from writers I want to hire within 24 hours.
• What If The Writer You Want To Hire Doesn’t Reply? Here is what to do.

Can’t Afford To Hire A Writer Right Now? I’ll tell you what to do until you can afford to hire your first part-time writer, and begin to outsource your writing.

• For a $29/mo product you’d make $29,000/mo
• For a $99/mo product you’d make $99,000/mo
• For a $249/mo product you’d make $249,000/mo

• At $100/hr you’d make $100,000
• At $500/hr you’d make $500,000
• At $1,000/hr you’d make $1,000,000

• For a $49 product you’d make $49,000
• For a $199 product you’d make $199,000
• For a $1,000 product you’d make $1,000,000