Description

Mina Elias – Fundamentals of Amazon PPC Sponsored Products

Contents

PPC University – Syllabus

154 KB

PPC University – Course Guideline

21.1 MB

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Live Lecture Recordings

In this section, the recordings of each lecture will be uploaded the same night of the lecture. If you missed the live lecture, you can view the recordings here to catch up on everything you missed. Make sure to review the recordings before the next lecture, to make sure you are caught up and can ask questions before next lecture.

Live Session 1 – Intro – General Strategy – Different Campaign Types.flv

39 mins

Q&A Sessions

Here are recordings of all the Q&A sessions

Q&A Session 1.flv

20 mins

Pre-recorded Training

This section includes a full set of pre-recorded videos, which is a comprehensive set of Amazon Sponsored Products Advertising training videos. Going through this list will significantly improve your chances of success, and help you take full advantages of the course. Furthermore, these videos will always be available, and will serve as solid fundamentals you can always refer back to.

START HERE.mp4

7 mins
Link to my personal facebook

0.5 – Campaign Manager Overview.mp4

21 mins

1 – General Strategy.flv

7 mins

1.05 – Creating a Campaign.mp4

9 mins

1.1 – Campaign Nomenclature.mp4

5 mins

2 – Auto Campaigns.mp4

8 mins

2.1 – Campaign Bidding Strategies.mp4

9 mins

3 – Broad Campaign.flv

7 mins

4 – Phrase Campaigns.flv

5 mins

5 – Exact Campaigns.flv

7 mins

6 – Product Targeting Campaigs (PAT).flv

12 mins

7 – Product Targeting Based on Competitors.flv

14 mins

7.1 – Product Targeting Based on Who is Targeting Us.flv

4 mins

8 – Product Targeting Based on Auto.flv

11 mins

9 – Product Targeting Based on Category.flv

12 mins

10 – Product Targeting Based on Adjacent Categories.flv

10 mins

11 – Product Targeting Based on Amazon Suggestions.flv

6 mins

11.5 – Calculating ACoS.mp4

11 mins

12 – Bulk Sheets Explained.flv

17 mins

13 – Bulk Sheets Optimization.flv

20 mins

13.05 – Main Sales Drivers.mp4

8 mins

13.1 – Bulk Sheet Optimization Parameters.flv

7 mins

14 – Negative Keywords.flv

9 mins

15 – Search Term Reports.flv

24 mins

16 – Placement Reports.flv

14 mins

17 – PPC for Launch.mp4

8 mins

18 – Helium 10 Keyword Research.flv

20 mins

19 – Brand Campaigns.flv

5 mins

20 – Using PPC to Rank.flv

5 mins

21 – Using PPC to Upsell.flv

4 mins

22 – How to Handle Bleeders.mp4

12 mins

23 – Why You Should Continously Launch New Campaigns.flv

6 mins

24 – Refreshing Bids Everytime Listing is Optimized.flv

6 mins

25 – Continuous Improvement.flv

6 mins

26 – Calculating Total ACoS.flv

5 mins

27 – Tracking Sessions and Unit Session Percentage.flv

6 mins

28 – How Buyer Psychology affects PPC.flv

12 mins

Formula For Deduplicating Keywords from Search Term Reports.xlsx

10 KB

How to Calculate ACoS.docx

12 KB

How to Calculate ACoS.docx

12.2 KB

PPC Launch.pdf

13.4 KB

Proof Content