Mastering Go to Market By Isabelle & Scott

Mastering Go-to-Market
Learn how to reduce your time to market, achieve early traction and build your revenue with the most comprehensive go-to-market program online.

You already know that MANY factors must come together to get your product or service into the hands of your ideal customer… But, you may not know how to build a suitable machine before launching new products, entering new markets, or opening new channels.

Not knowing how can make it incredibly difficult to gain an unfair advantage over your competitors.

When you invest in a proper go-to-market strategy, you avoid:

• Jumping into execution mode before understanding the big picture
• Thinking that because you built it, customers will come
• Wasting valuable resources on doing the wrong things
• Switching your strategy too often and expecting your team to catch up
• In this 8-week virtual program, with weekly live calls, we’ll give you a step-by-step plan to:

Clarify and prioritize your target markets

• Define your ideal customer (and the problems you solve for them!)
• Build your account and prospect lists
• Develop a marketing and sales plan that will land new customers
• And most importantly, we’ll build a go-to-market strategy together that will help you win in the market.

• Entrepreneurs and founders who want early momentum and the perfect market for their products
• Marketing and sales leaders who need to develop a solid pipeline of prospects and understand how to close the deal

The course has also been a perfect fit for aspiring entrepreneurs who want to think more critically about their idea and assess market-fit as early as possible.

If you’re looking to develop the skills you need to win in the market over and over again, this course is for you.

Scott and I have over 40 years of combined Go-to-Market experience. We have served as marketing and sales executives, are coaches with various incubators and are also business owners ourselves. We are intimately aware of the million and one things that need to happen when launching a business or leading a mature company into a new market. We will be there with you every step of the way!

7 Content Modules We’ll guide you through the GTM process step-by-step and show you how to achieve product-market fit

22 Lessons You’ll get access to 22 lessons, each building onto each other, that look at GTM from both a B2B and B2C lens

17 Worksheets You’ll receive templates to execute your competitive analysis, value proposition, marketing, budget, sales & more

A Few Notes About the Course

You’ll have access to the entire course starting on day one but we recommended taking the lessons one at a time in sequential order. Every lesson builds unto the next and frankly, it helps to avoid the overwhelm of trying to go through everything at once!

Trust the process and at the end of 8 weeks, you will have a solid GTM plan and have the know-how to execute it.

We’ve developed full Go-to-Market plans for clients for 10x the cost of this course.

We wanted to make our framework available to everyone who is willing to put in the work. Go-to-Market is an essential business strategy for survival and resilience, especially in the decade of disruption to come.

• Lesson 1: Go to Market Overview
• Lesson 2: Difference and Similarities between B2B and B2C
• Lesson 3: Understanding Market Maturity and Why it Matters
• Lesson 4: When and how to Pivot.

Module 2: Defining your Unique Value Proposition
In Module 2, the goal is to understand how to be seen and understood.

• Lesson 1: Understanding Customer Needs
• Lesson 2: Why us and not them? Your Differentiators
• Lesson 3: Adjusting your Positioning and Messaging to your UVP

Module 3: Defining your Target Markets (B2B Focus)
In Module 3, you will learn how to identify and prioritize your potential markets

• Lesson 1: Identifying your Markets
• Lesson 2: Identifying top Accounts and Building your List

Module 4: Channel and Marketing Strategies (B2B Focus)
In Module 4, you will learn how to nudge buyers forward in their path to purchase.

• Lesson 1: Funnel Fundamentals: Understand the Decision Stages
• Lesson 2: Create your Buyer Personas
• Lesson 3: Importance of Content and Inbound Marketing
• Lesson 4: Understand the marketing mix

Module 5: Customer Personas and Marketing Strategies (B2C Focus)
In Module 5, you will learn how to align your marketing and sales to the customer lifecycle.

• Lesson 1: Building your Customer Avatar
• Lesson 2: Importance of Content in Attracting your ideal Customer
• Lesson 3: Develop your Marketing Strategy

Module 6: Developing your Marketing Plan (B2C Focus)
In Module 6, you will learn how to develop your tactical plan

• Lesson 1: Develop your tactical plan and build your budget
• Lesson 2: Tools of the Trade for Scaling a Business

Module 7: Sales Execution
In Module 7, you will learn about the nuances of combined sales and marketing operations and when to scale them.

• Lesson 1: Fundamentals of Sales Execution
• Lesson 2: The Top Sales Methodologies
• Lesson 3: Scaling your Sales Operations
• Lesson 4: Customer Relationship Management

The HUGE benefit of this program is the step-by-step approach, each module building on the other, walking you through every phase of bringing your product to market. Each module has a combination of worksheets, templates or cheatsheets that we have developed over the span of decades of work! This alone is worth 10x the price of the course!