Description

Marcus McNeill - Magic Digital Marketing Accelerator1Marcus McNeill – Magic Digital Marketing Accelerator

Join Marcus McNeill, the CEO of Magic, Hive’s trusted marketing partner, for 12 weeks of hands-on guidance as you implement a digital strategy to increase your leads and sales.

Your Instructor

Marcus McNeill

Marcus has led marketing strategy for 50+ companies, including names such as Byron Katie, Eckhart Tolle, Kim Eng, and Deepak Chopra. With a passion for sustainability, renewable energy, spirituality, and wellness, he aims to impact millions of lives through digital marketing in those industries. You may see him around Boulder wearing a purple top hat.

Course Curriculum

START HERE: How to Get the Most Out of the DMA
  • Recording: DMA Welcome Call (39:30)
Module 1: The Essential Ingredients of a Money Magnet
  • Creating Your Buyer Persona (10:50)
  • The 8-Point Money Magnet Checklist, Part I (10:48)
  • The 8-Point Money Magnet Checklist, Part II (10:09)
  • How to Create Your Money Magnet (13:46)
  • Recording: Module 1 Live Coaching Call (119:04)
Module 2: How to Craft Ads That Inspire
  • High-Level Marketing Strategy (21:37)
  • Why Facebook Advertising? (12:28)
  • The Anatomy of An Ad, Part I (16:51)
  • The Anatomy of An Ad, Part II (9:00)
  • Recording: Module 2 Live Coaching Call (78:40)
Module 3: Creating Landing Pages That Convert
  • The One and Only Purpose of Your Landing Page (13:09)
  • Landing Page Templates to Steal (17:38)
  • The Unsung Hero of Your Marketing Funnel (13:27)
Module 4: Closing the Sale with Email Campaigns and Sales Pages
  • A Short Psychology Behind Why We Buy (8:41)
  • The 7-Part Story Arc of a Persuasive Sales Page, Part I (12:24)
  • The 7-Part Story Arc of a Persuasive Sales Page, Part II (8:53)
  • The Beginner’s Crash Course on Email Marketing, Part I (13:12)
  • The Beginner’s Crash Course on Email Marketing, Part II (17:06)
  • Swipe File: DMA Email Sequences
Module 5: How to Build a Facebook Ad Campaign
  • The 6 Steps to Building Your Campaign, Part I (12:27)
  • The 6 Steps to Building Your Campaign, Part II (13:50)
  • Facebook Campaign Live Build (8:33)
Module 6: Measuring Results, Optimizing, and Scaling
  • Key Profit Indicators (17:10)
  • The “Caveman Science” Behind Ad Optimization (9:10)
  • Vertical vs. Horizontal Scaling (10:56)
Bonus Lessons
  • How to Conduct Customer Empathy Interviews (The Key to Copy That Sells) (5:15)

Proof ContentMarcus McNeill

Sale Page: https://magic5.teachable.com/p/hive-dma
Archive: https://archive.ph/wip/anCG0