How to Run TikTok Ads By Gerardo Perez – Foundr

Description

How to Run TikTok Ads By Gerardo Perez – Foundr – Instant Download!

REACH THE FASTEST-GROWING
NEW AUDIENCE ONLINE
AND GROW YOUR BUSINESS
WITH TIKTOK ADS

PROOF THAT TIKTOK ADS ARE THE MARKETING OPPORTUNITY OF THE DECADE
FASTEST TO ONE BILLION ACTIVE USERS…

• AGE 30 & ABOVE
  Over 50% of TikTok users are 30 or older, it’s not just for teenagers anymore.
• #1 IN SPENDING
  Global spend on TikTok for Q1 2022 was the biggest quarter for any app or game ever. people buy here.
• MOST ENGAGING
  Average users spend 25.7 hours per month on TikTok, more than Facebook and Instagram combined

IF YOU’RE RUNNING ADS, YOU KNOW THIS:
GROWTH HAS STALLED, EVEN
FOR THE BEST ADVERTISERS
Even the biggest platforms are seeing declining user growth for the first time in their history. And with paid ads being more crowded than ever, it’s too risky to rely on just one paid channel.

THE TRENDS WE’RE SEEING…

• LESS TRACKING
  Apple’s anti-tracking protections set to cost Facebook $12B in 2022 alone.
• DECREASING ROAS
  Razor-thin margins as ad costs continue to increase and performance decrease.
• AD FATIGUE
  More advertisers targeting your same audience creates faster ad fatigue.

This isn’t saying don’t use Facebook ads. We still do. But you have to adapt with the changing ads landscape and find new, highly-engaged audiences.

SHORT-FORM MOBILE
VIDEOS ARE TAKING
OVER SOCIAL MEDIA
With unmatched levels of engagement, a higher likelihood of going viral, and customers preferring them over any other media, it’s time to double down on short-form videos.

1,200%
On average videos are shared 1,200% more than text and links combined.
86%
Of people say they would like to see more video from brands.
58%
Of viewers said they finish watching videos under a minute long.

INTRODUCING:
HOW TO RUN TIKTOK ADS

“DON’T MAKE ADS, MAKE TIKTOKS”

A step-by-step proven framework to creating TikTok ads that sell. You’ll learn how to create valuable, high-converting ads that emulate the look and feel of organic posts.

THIS NEW COURSE WILL HELP YOU…

• Create winning ads faster: By using Gerardo’s proven framework, perfected from over $2M in TikTok ad spend, you’ll have everything you need to create winning ads faster.
• Accurately test and scale: You’ll learn how to properly split test, what metrics matter, and how to easily optimize and scale your highest-performing winners.
• Acquire in-demand skill: No matter the economy, there’s always a need for good media buyers. Master this high-paying skill to grow your own business or get hired to help others.
• Drive more high-quality traffic: You’ll learn how to target TikTok’s massive audience by age, interests, gender, location, and more. They even now offer geotargeting for local businesses.
• Multiply your brand reach: You’ll learn how to combine both your paid and organic strategies so you can multiply your reach, increase conversions, and decrease your costs.
• Enjoy more free time: With a repeatable sales system in place, you’ll have more free time to launch new products, scale your team, or spend more time doing what you love.

WHAT’S WAITING
FOR YOU INSIDE

PART 1:
ADS THAT SELL

• Module 1: Ads Setup
  Understand your business manager, set up your ad account and get your pixel installed.
• Module 2: Campaign Level
  Learn how campaigns work, their different objectives and how to structure your first one.
• Module 3: Ad Group
  Define what pixel event to optimize for, your targeting interests and set the right budget.
• Module 4: Ad Toolbox
  Walkthrough all the different ad types, audience options and different asset tools.
• Module 5: Suggested Setup
  Use top of funnel, lookalike audiences and retargeting for low cost conversions.
• Module 6: Campaign Walkthrough & Optimization
  Learn how to optimize any campaign based on time, ad spend and conversions.

PART 2:
DEVELOPING CREATIVE

• Module 1: The Importance of Creative
  Make TikToks not ads, creative best practices and high-converting ad structures.
• Module 2: Winning Ads & Why They Work
  Discover the 7 key elements of nearly every winning ad on TikTok and why they work.
• Module 3: Scripting Your Ads
  Write your first script and film your first ad using the most successful frameworks.

PART 3:
ORGANIC CONTENT

• Module 1: Your Profile
  Set up your analytics and learn how to use spark ads through brand profiles.
• Module 2: The TikTok Algorithm
  Leverage what the algorithm likes, find top hashtags, brands, and tre
• Module 3: Your Brand On TikTok
  Develop your own brand style following 3-4 main content pillars.

JUST ONE GOOD AD
CAN CHANGE EVERYTHING

1. Your first TikTok Ad
Follow Gerardo’s proven framework and confidently create your first ad, no guesswork.

2. Your first sale from TikTok
Get your first sale and start optimizing your winning campaign, more sales are on the way.

3. Build a community of raving fans
You’ll gain new followers and build the most valuable asset in business today, a community.

4. Do more of what you love
With your ads dialed in, you can launch new offerings or simply do more of what you love, daily.

• 67%
  Of users say TikTok inspired them to shop even when not intending to do so.
• 2X
  The average TikTok campaign ROAS was 2x the median performance benchmark.
• 8X
  Average engagement rates for short form videos on TikTok get up to 8x other platforms.

MEET YOUR WORLD-RENOWNED INSTRUCTOR

GERARDO PEREZ
FOUNDR OF “MARKETING&” A LEADING TIKTOK DIGITAL AGENCY & TOP TIKTOK MARKETING INFLUENCER

Running a digital agency focused on driving paid results on TikTok, Gerardo has already spent more than $2M on TikTok advertising and even worked with the largest influencer on the platform with more than 130M followers.

He’s been the go-to TikTok growth expert behind some of today’s fastest growing brands on the platform and now he’s showing you exactly how he does it.

5M VIEWS IN
2 MONTHS
dating

3.3X ROAS
skincare

1.1M INSTALLS
IN 2 ½ MONTHS
fitness

$4.92 CPA
graphic design

$0.42 CPI
photo app

25K FOLLOWERS
IN 2 MONTHS
safety tech

2.07X ROAS
acne prevention

PARTNERED WITH:

A PROVEN PRACTITIONER, NOT SOME SELF-PROCLAIMED “GURU”
But more importantly, not only is Gerardo helping all kinds of different brands grow and sell using TikTok ads, he’s also on the platform daily using it to grow his own brand.

MOST BRANDS HAVEN’T STARTED RUNNING ADS YET, YOU’RE STILL EARLY

A PERFECT PLATFORM
FOR ECOMMERCE BRANDS…
WHERE ENTERTAINMENT MEETS COMMERCE

TikTok Shopping creates an in-app shopping experience that takes social commerce to a whole new level. Join brands like Kylie Cosmetics, GymShark, HiSmile, and sell more products.

• 27% higher ad recall when collaborated with creators and TikTok gives you a global community of them.
• Consumer spending on TikTok increased by 77% in 2021 and many believe it’s just getting started.
• TikTok’s algorithm democratizes content discovery, allowing you to compete with established brands on the same level.

ALL KINDS OF BUSINESSES AND BRANDS ARE CRUSHING IT ON TIKTOK
ECOMMERCE

NERDY NUTS PEANUT BUTTER
$2,500 INTO $500K
SALES IN ONE MONTH

SMYTH JEWELERS JEWELRY
779K LOCAL VIEWS
SPENDING $40 A DAY

AERIE APPAREL
7.78 ROAS
WITH A 2.93% CONVERSION RATE

AGENCIES, CONSULTING, SERVICES, AND MORE

THE NYC AGENT REAL ESTATE
UP TO 400 INQUIRIES
PER DAY ON ONE APARTMENT

BLAZE YOUR OWN TRAIL CONSULTING
TWO VIDEOS GENERATED
3 NEW HIGH-PAYING CLIENT

REAL TIFFANY TOMBS COACHING
TWO 10K CLIENTS
IN FIRST 4 MONTHS

LEARN FROM PRACTITIONERS,
NOT GURUS
Foundr instructors are world-renowned entrepreneurs and practitioners of their craft, never gurus. They’re industry experts who’ve actually built the exact business they’re teaching about.

BONUSES INCLUDED
IN THE COURSE

• CREATE ORGANIC CONTENT
  Gerardo shows you how to create authentic content that the TikTok community loves, while combining your organic and paid strategies to grow your brand even faster.
• ANATOMY OF VIRAL VIDEO
  While no one can predict what video will go viral, Gerardo breaks down the hidden elements found in all of them, so you increase your chances as much as possible.
• CREATOR REACH OUT SCRIPTS
  Gerardo’s fill-in-the-blank creator reach out scripts help you to more quickly both find and land the best brand partnerships.
• HIGH-PERFORMING TIKTOK EFFECTS
  You’ll get Gerardo’s library of highest-performing TikTok effects that not only add engaging visual cues to your videos, but also boost viewership and conversions.
• AD CREATIVE SOP
  To save time and get your first ad up and running, you’ll also receive all the creative shortcuts Gerardo uses to consistently produce high-converting ads in all kinds of niches.
• THE CREATOR MARKETPLACE
  You’ll learn how to find creators, which ones are best for your brand, what price they should be charging and more in this additional training.