Course Chemist 2021 By Julie Stoian & Cathy Olson

In

Inclusions: You don’t know how much to include… or NOT include

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Delivery Method: You can’t figure out whether you should do it live, pre-recorded, presell it, etc.

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Time + Energy: Seems like a lot to build a course without a promise that it will sell

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Platform Overwhelm: You get stuck in the weeds of platforms + tech and how to make sure you choose the right one

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Past Failure: You’ve built courses in the past that were just “meh” – low sales & not something you’re proud of

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Out of Date: You don’t want to make something that will just have to change in a few months

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Wild Card: Whenever you do research to buy programs, prices and quality are all.over.the.map.

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But HOW: You have a million courses about courses but none actually teach HOW TO ACTUALLY build the thing

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Pricing Woes: You don’t know what to price it at, to get the most profit AND the most sales

“Julie + Cathy…

HOW ARE YOU IN MY HEAD?!”

Experienced it too.

The only difference between you and us is that we’ve had several years (and thousands of points of data) to help us determine what WON’T work, and what WILL.

Students,

Happy Wallet.

THE MASTER MARKETER

There are few coaches out there that have as much experience with courses as Julie does. She’s taught thousands of students, overseen multi-seven figure launches, worked directly on building out content for one of the most successful funnels ever, has her own private mastermind group where she runs strategic point for all kinds of businesses, offers and courses in multiple industries and markets.

THE MASTER DESIGNER

Cathy has been beautifying brands and designing experiences of digital delight for over 21 years, working with multi-billion dollar brands like Apple, Costco, Best Buy and Disney. She specializes in High-end Branding, Graphic and Web design with the infusion of Strategic Conversion for brands that scale and last. When Cathy’s not crafting multiple 6 figure funnels, she is leading the movement on integrity in Marketing through the the Marketer’s Heart community.

Build a SOLID foundation for your course with three simple tasks that 99% of course creators don’t do.

The foundational work 99% of people don’t do, that completely changes the game when it comes to course creation. Wouldn’t it feel amazing to be completely clear on what you were teaching and HOW you were teaching it, without second guessing yourself? That’s the goal of the groundwork experiment.

Learn how to:

• SET YOURSELF UP FOR SUCCESS (ENSURING YOU WILL COMPLETE THE BUILD)
• GET ORGANIZED (MAKE THE WHOLE PROCESS EASIER FROM DAY ONE)
• BUILD A FRAMEWORK THAT WILL PREVENT YOU FROM BUILDING A HYDRACOURSE*

*hydracourse is a course that starts off as one thing and morphs into a million things that tangles you up and ensures you will never let it see the light of day.

Take your ideas and corral them into a succinct, detailed outline that will anchor your course and ensure it’s organized.

This isn’t just a “make your outline” and be done with it experiment. We’ll help you think through strategically HOW BEST to arrange your content so you’re not having to continually go back to add, update, and change things.

Learn how to:

• ARRANGE YOUR CONTENT (YES THERE ARE MULTIPLE WAYS TO DO IT!)
• BUILD AN OUTLINE THAT WILL MAKE SALES COPYWRITING A CINCH!
• DIVIDE UP YOUR CONTENT BETWEEN CORE CONTENT, RESOURCES, AND BONUSES

Inside the strategy of beautiful course creation whether you’re pre-selling your content, doing it live, or building it ahead.

Unlike other courses that teach you concepts in a vacuum, we’ll interject your build with crucial information that marries marketing with instructional design.

Learn how to:

• ORGANIZE YOUR WORKFLOW SO YOU KNOW WHAT HAS TO BE DONE AHEAD OF TIME AND WHAT CAN BE DONE LATER
• GUARANTEE THAT YOU BUILD SOMETHING THAT EXCEEDS THE EXPECTATIONS ON YOUR SALES PAGE OR WEBINAR

Our 4-step approach to planning your course material in a smart + simple way, so it’s done efficiently and well!

The most important part of building a course is the preparation you put into the material. You’ll be blown away at how much faster and more streamlined everything goes when you do our 4-step layered approach to building content.

Learn how to:

• PRESENT THE INFORMATION IN A WAY THAT ENSURES OPTIMAL COMPREHENSION
• CREATE VISUAL AIDS TO MAKE YOUR PRESENTATIONS POP
• IDENTIFY YOUR UNIQUE FRAMEWORKS AND WAYS OF THINKING THAT CAN BE USED IN YOUR SALES MESSAGING

What makes the difference between a course with 50 students and 5000? The community it creates! We’ll show you how!

We’re going to show you how to make your course experience amazing, from the moment they complete purchase. We have five key touchpoints we work into every course we build that help reduce refunds, manage expectations, and make people feel welcome.

Learn how to:

• DECIDE WHICH COMMUNITY OPTION WORKS BEST FOR THE COURSE YOU’RE BUILDING
• STAND OUT AMONG THE CROWD IN THE WAY YOU DELIVER THE ONBOARDING EXPERIENCE, FROM ORDER CONFIRMATION TO THE LAST MODULE
• PICK OUT REWARDS AND AWARDS FOR STUDENTS WHO TAKE ACTION

When it’s time to present to real live students and finish your content at the same time? We’ve got you!

This experiment takes you up close and personal with Julie’s method for teaching content – both in live and pre-recorded sessions. Watch how she edits her videos quickly, batch uploads items, and work directly with students in a live environment.

Learn how to:

• TEACH ON A LIVE CALL VS. A PRE-RECORDED MODULE
• BUILD + TEACH AT THE SAME TIME
• DECIPHER BETWEEN FEEDBACK YOU NEED TO ACT ON VS. OVER EXCITED STUDENTS

Worksheet

Gorgeous

By popular request, Worksheet Gorgeous will take you inside Julie’s designer spreadsheets.

She’ll explain how she comes up with them, plus tips + tricks for styling, formulas, and other goodies.

Inside Building an Assessment

Back in 2018, Julie built a super popular Freelancer Prototype Assessment. She’ll walk through how she did it, and how you can use these customer-loved assessments in your course!

Building a Virtual Scavenger Hunt with Gamification Expert Tama-Lea

Add this fun gamification technique to your course to surprise and delight your students! Learn how to build a virtual scavenger hunt that helps your community take action and consume the content you’ve provided them.

Coffee Chat with Julie + Trademarking + Legalese Expert Christina Scalera

We’ll tackle several key pieces of info you need to protect yourself and your work. We’ll go through what a privacy policy and terms + conditions are, how to handle refunds, and the process for trademarking your genius.

Building Physical Product Boxes With Amber Housley

Join Amber Housley LIVE (the recording will live in the portal) on how she brings physical product boxes, workbooks, and other mail to your door full of goodies for her students.