Conversion Xl Bundle 69 Courses

Description

Conversion Xl Bundle 69 Courses – Instant Download!

Join the top 1% of digital marketing.
We find the absolute best practitioners in the world, and get them to teach their craft.
Digital marketing courses taught by the best in business.

Ben Labay
Managing Director @ Speero

ONLINE COURSE, CRO
A/B testing mastery
Instructor(s): Ton Wesseling
Understand testing approaches that work (and pitfalls that don’t) to get more wins and insights from optimization efforts.

running experiments | customer base studies | prioritization

ONLINE COURSE, MARKETING
Account based marketing
Instructor(s): Steve Watt
Master the strategies, tactics, metrics, and wisdom you need to become an ABM leader and accelerate the growth of your company and of your career.

B2B | campaigns | pilot planning

ONLINE COURSE, ANALYTICS
Adobe Analytics
Instructor(s): Fiona De Brabanter
Learn the basics of Adobe Analytics to improve product, marketing, and strategy decisions.

adobe | analytics | reporting | data analysis

ONLINE COURSE, MARKETING
Advanced AI for marketers
Instructor(s): Guy Yalif
Continue to build your focus on practical ways you can use AI for CRO, building on the original “Applied AI for Marketers” course.

AI | CRO tools and methods | experimentation

ONLINE COURSE, CRO
Advanced experimentation analysis
Instructor(s): Chad Sanderson
Learn how to work with advanced testing strategies, data science, and statistics using common sense language and minimal math.

metric building | regression discontinuity designs | statistics

ONLINE COURSE, ANALYTICS
Advanced Google Tag Manager
Instructor(s): Simo Ahava
Understand GTM and its data model, learn useful Javascript skills, and automate tasks using the GTM programmatic API.

JavaScript | the data layer | GTM API

ONLINE COURSE, MARKETING
Analyst relations
Instructor(s): Maureen Todaro
Identify the right analysts and firms that will help your product marketing program, and how get the maximum value out of these market influencers, both internally and externally.

ONLINE COURSE, CRO
Applied neuromarketing
Instructor(s): André Morys
Leverage knowledge of the human brain and buyer behavior to increase sales.

user behavior | emotional resonance | attention and perception

ONLINE COURSE, MARKETING
Attribution
Instructor(s): Russell McAthy
This course will help the students understand what data they have and how to understand consumer behavior to drive value for organizations moving forward.

attribution | consumer behavior | analytics

ONLINE COURSE
Audience building
Instructor(s): Phil Nottingham
Grow lasting brand affinity by building an audience beyond your existing customer base.

content marketing | positioning | social media

ONLINE COURSE, MARKETING
Automation with Apps Script
Instructor(s): Dave Sottimano
Learn by example and by building mini applications to automate your daily workflow. This course focuses on practical skills and touch on theory when it is required.

automation | apps script | api | google sheets | javascript

ONLINE COURSE, ANALYTICS
BigQuery
Instructor(s): Khrystyna Grynko
Learn to automate insightful reports with Google’s lightning-fast analytics data warehouse.

analytics | automated reporting

MINIDEGREE
Brand marketing

ONLINE COURSE, MARKETING
Brand strategy
Instructor(s): Jennifer Warren
Understand what it takes to build a winning brand and create your path forward.

brand / strategy / purpose

ONLINE COURSE
Brand tracking 101
Instructor(s): Phil Nottingham
Learn how use commonly available research and analytics tools to meaningfully measure brand awareness, brand engagement, brand affinity and brand sentiment.

branding | messaging | brand metrics

ONLINE COURSE, MARKETING
Branding
Instructor(s): Flavilla Fongang
Discover the formula to develop a brand that attracts customers effortlessly

branding strategy | messaging

ONLINE COURSE, MARKETING
Building a marketing agency
Instructor(s): Bob Ruffolo
Master the principles that will allow your agency to scale up and provide you, the agency owner, the life you always wanted.

leadership | marketing | strategy

ONLINE COURSE, CRO
Building an innovative product
Instructor(s): Chad Sanderson
Leverage CRO like Amazon and other tech companies do in order to gain a tremendous lead on their competitors.

ONLINE COURSE
Community building
Instructor(s): Carrie Melissa Jones
Connect your most loyal fans to increase retention, organic referrals, and customer lifetime value.

ONLINE COURSE
Community strategy
Instructor(s): Richard Millington
Connect your most loyal fans to increase retention, organic referrals, and customer lifetime value.

ONLINE COURSE, MARKETING
Competitive intel & market research
Instructor(s): Andrew McCotter-Bicknell
Learn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.

ONLINE COURSE, MARKETING
Content Marketing for Ecommerce
Instructor(s): Alex Birkett
Ecommerce companies tired of burning ad dollars in a race to the bottom with competitors need something else: a moat. A scalable channel that drives both brand and revenue.

Content marketing, when done correctly, is one of the most economically viable long-term channels you can build.

ONLINE COURSE, MARKETING
Content marketing research
Instructor(s): Derek Gleason
Learn a research framework that generates a sustainable source of data-backed ideas.

content research | content dashboards | content organization

ONLINE COURSE, MARKETING
Content recycling
Instructor(s): Paul Boag
Improve marketing efficiency with content recycling.

content marketing | blog writing

ONLINE COURSE, MARKETING
Content strategy and SEO for lead generation
Instructor(s): Andy Crestodina
Learn to plan, execute and measure a successful B2B content strategy.

lead generation | SEO | measurement

MINIDEGREE
Conversion optimization
Learn how to convert your traffic into customers, run more successful experiments, and get the skills to deliver consistent revenue gains on any website you work on.

optimization best practices | conversion research | testing strategies | CRO program management

ONLINE COURSE, CRO
CRO Agency masterclass
Instructor(s): Peep Laja
Learn how to best sell CRO services as an agency, and manage those projects once you have the clients.

lead generation | productization | client relationships

MINIDEGREE
Customer acquisition
Learn how to get customers via paid and organic channels, profitably and at scale.

Digital Marketing | SEO | Paid Acquisition

ONLINE COURSE, MARKETING
Customer retention for subscription products
Instructor(s): Val Geisler
This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.

churn | customer experience | customer journeys | measurement

ONLINE COURSE, MARKETING
Customer storytelling & proof
Instructor(s): Jordan Greene
This course will help you break through the barrier and build systems to maintain your customer obsession and develop raving fans to power your storytelling.

ONLINE COURSE, ANALYTICS
Data presentation and visualization
Instructor(s): Timothy Gerald Wilson
Drive stakeholders to take action with the results of your reports and analyses

data reports | sparklines | charts | presentation

ONLINE COURSE, MARKETING
Data-driven influencer marketing
Instructor(s): Siim Säinas
Learn a 10 step influencer marketing process to avoid mistakes that could cost you 11x ROI.

influencer marketing | marketing campaigns | branding

MINIDEGREE
Digital analytics
Learn in-depth skills for the Google suite of analytics tools to become a data-driven specialist who can set up any needed tracking and turn data into insights and money.

Google Analytics | Google Tag Manager | Google Data Studio | Excel | Analytics APIs

MINIDEGREE
Digital marketing

ONLINE COURSE, CRO
Digital psychology & behavioral design
Instructor(s): Brian Cugelman
Learn the essence of behavioral design, while developing a broad perspective on the psychology of online behavior.

emotional design | cognitive psychology | design audits

MINIDEGREE
Digital psychology & persuasion

Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.

neuromarketing | persuasion | applied behavioral psychology

MINIDEGREE
Ecommerce marketing

MARKETING
Email and SMS Marketing for Ecommerce
Instructor(s): Kasey Luck
Maximize your store’s owned revenue to grow sustainably — even in the tough market.

ONLINE COURSE, MARKETING
Email marketing: from basics to best-in-class
Instructor(s): Jessica Best
Learn how to build lists fast, what to send that works, and how to make your email marketing data-driven.

email list growth | email content | campaigns

ONLINE COURSE, MARKETING
Excel and Sheets for marketers
Instructor(s): Fred Pike
Find actionable marketing insights using Excel and Google Sheets

pivot tables | named ranges | VLOOKUP | string manipulation

ONLINE COURSE, CRO
Experimentation program management
Instructor(s): Ben Labay
Get larger experimentation wins, more team engagement, and more management buy-in for your experimentation program.

View training

ONLINE COURSE, MARKETING
Facebook Ads Creative
Instructor(s): Andrew Faris
Facebook Ads is quite possibly the most effective direct response advertising platform in the history of the world. Countless eCommerce brands have used it to propel growth and profit, from bootstrapped side hustles to VC-backed rocket ships to centuries-old enterprise legacy brands and everything in between.

So how do you maximize that opportunity? Surprisingly, there is nearly universal agreement on the answer to that question: you win on Facebook Ads with compelling creatives.

ONLINE COURSE, MARKETING
Facebook Ads for ecommerce
Instructor(s): Susan Wenograd
Facebook Ads have changed drastically in the past few years. Apple’s iOS14 update shifted the ad landscape even further.

Many e-commerce practitioners are left wondering: what do I need to know to make Facebook Ads work for me? How do I navigate these changes, and understand their impact on my business? Are there things I should be doing on my site and in my business to compensate

ONLINE COURSE, MARKETING
Google Ads
Instructor(s): Johnathan Dane
Learn the ins and outs of Google Ads through Search, Shopping, Display, and Video. Most importantly, learn how to use the Google Ads platform to make a business impact.

Google ads | attribution | ad campaigns

ONLINE COURSE, MARKETING
Google Ads for Ecommerce
Instructor(s): Susan Wenograd
Using Google Ads for eCommerce has become increasingly powerful over the years – with increasing options for you to work less hard and reap more benefits.

With all the automation Google offers, what should your role as a manager for Ads be?

In this course, you will learn what Google options are amazing, which still require a human touch, and how to be a superior marketer in this environment.

ONLINE COURSE, ANALYTICS
Google Analytics 4
Instructor(s): Charles Farina
This course will teach you everything you need to get started with GA4 properties by providing hands-on experience.

ONLINE COURSE, ANALYTICS
Google Analytics audit
Instructor(s): Fred Pike
Get a structured approach to diagnose and fix any account so you can trust your data and make the most of your digital marketing dollars.

auditing | analytics | google analytics

ONLINE COURSE, ANALYTICS
Google Analytics for beginners
Instructor(s): Chris Mercer
Start using Google Analytics data to improve product, marketing, and strategy decisions – in no time.

analytics reports | event tracking | behavioral data analysis

ONLINE COURSE, ANALYTICS
Google Data Studio
Instructor(s): Michele Kiss
Learn to create more insightful reports and save time in the process with Data Studio.

reporting | analytics | CASE formulas | visualization

ONLINE COURSE, MARKETING
Google Shopping
Instructor(s): Andrew Lolk
Discover how, and when, to create a more granular structure that helps Google’s automation rather than hinder it or create more needless work for you.

 

ONLINE COURSE, ANALYTICS
Google Tag Manager for beginners
Instructor(s): Chris Mercer
Apply basic GTM knowledge for increased power and control over data measurement.

tracking | the data layer | tagging

MINIDEGREE
Growth marketing
Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.

data and analytics | growth channels | experimentation

ONLINE COURSE, CRO
Heuristic analysis frameworks for CRO
Instructor(s): Andre Morys
Apply strategic, structured frameworks to improve your optimization program.

heuristic evaluation | user behavior analysis | prioritization

ONLINE COURSE, MARKETING
Hiring product marketers
Instructor(s): Leo Castro
Learn how to build a product marketing team based on your company’s objectives, so you can help the company succeed and win more customers.

ONLINE COURSE
Integrated Public Relations and SEO
Instructor(s): Lexi Mills
Create and execute highly effective PR and link-building strategies.

ONLINE COURSE, ANALYTICS
Intermediate Google Analytics
Instructor(s): Chris Mercer
Apply intermediate-level Google Analytics skills to enhance your marketing strategy with data-driven insights.

attribution | custom reports | data audits

ONLINE COURSE, ANALYTICS
Intermediate Google Tag Manager
Instructor(s): Chris Mercer
Use intermediate-level GTM knowledge for greater data governance and control over tag management.

tags | variables | triggers | GTM APIs

ONLINE COURSE
Introduction to product marketing
Instructor(s): Justin Topliff
Whether you’re a new or seasoned product marketer, by the end of this course you’ll have all the knowledge, tools, and a richer understanding of the product marketing function to take your career to the next level.

ONLINE COURSE, CRO
Landing Page Optimization
Instructor(s): Michael Aagaard
Gain skills and knowledge related to landing pages, research, and user psychology for a better optimization strategy.

conversion research | wireframing | copywriting

ONLINE COURSE, MARKETING
Managing a remote marketing team
Instructor(s): Kevan Lee
Build a thriving, high-performing marketing team with remote team management.

team organization | BICEPS framework | DACI

ONLINE COURSE, MARKETING
Marketing management
Instructor(s): Kristen Craft
Develop yourself and a high performance marketing team

leadership | pyschological safety

ONLINE COURSE, MARKETING
Marketing strategy
Instructor(s): Lindsey Christensen
Learn high-level marketing frameworks to accelerate your business and career growth.

data analysis | swot analysis | interviews

ONLINE COURSE, MARKETING
Messaging
Instructor(s): Maya Shah-Ceccotti
This course will give you the in-depth knowledge and step-by-step guidance to confidently develop relevant, credible and engaging messaging that gets better-fit customers through your pipeline, faster.

ONLINE COURSE, MARKETING
Optimizing your marketing tech stack
Instructor(s): Dan McGaw
Effective marketing strategies depend on a reliable marketing tech stack. Learn how to choose and implement the right tools for your business.

automation | marketing tools | analysis | segment.com

ONLINE COURSE, MARKETING
Organic social media
Instructor(s): Phil Nottingham
Develop effective social media marketing campaigns by understanding what type of content works best across each platform, and techniques for improving organic distribution.

youtube | facebook | instagram | linkedin | twitter | tiktok

ONLINE COURSE, MARKETING
Partner & customer marketing
Instructor(s): Taylor Engstrom
Learn how to build, develop and run a successful partner marketing function and give your lead generation efforts a huge boost.

ONLINE COURSE, MARKETING
Positioning
Instructor(s): Brendan Dell
Learn to differentiate your company in a sea of sameness–avoid commoditization, price erosion, and the trap of “me too” messaging

positioning | marketing strategy | messaging

ONLINE COURSE, MARKETING
Positioning & company story
Instructor(s): April Rassa
In this course, author, product marketing leader, April Rassa shows how to create powerful and effective messaging and positioning for B2B products and services.

ONLINE COURSE
Pricing & packaging
Instructor(s): Patrick Campbell
Demystify pricing and giving you the tools you need to get your pricing and packaging right.

ONLINE COURSE, ANALYTICS
Product analytics
Instructor(s): Matthew Brandt
Learn to gather data, answer questions and deliver insights about product usage to better achieve your company’s targets.

data collection | product metrics | analysis tools

ONLINE COURSE, MARKETING
Product launches
Instructor(s): Morgan Molnar
Learn the tools and methods that are necessary for a successful product or feature launch.

MINIDEGREE
Product marketing

ONLINE COURSE, MARKETING
Product marketing content
Instructor(s): Stephen Kane
Learn product marketing’s role in content development and ownership, and build an arsenal of methods to bring your content to life.

ONLINE COURSE, MARKETING
Project management for marketers
Instructor(s): Alexa Hubley
Outline and establish processes using a repeatable framework to launch to your campaigns

project management | DACI

ONLINE COURSE, MARKETING
Radical Differentiation
Instructor(s): Louis Grenier
Grow your confidence, look beyond demographics to define a market that can’t wait to hear from you, engineer your very own differentiation to stand out, and ‘jolt’ your market into action so they notice you, trust you, and buy from you.

positioning | marketing strategy | differentiation | branding

ONLINE COURSE, MARKETING
Sales and customer success enablement
Instructor(s): Kyle Bastien
Learn exactly how to connect sales and customer success strategy to execute effective field techniques.

ONLINE COURSE, CRO
Sales copywriting & product messaging
Instructor(s): Momoko Price
Improve your messaging strategy through customer research and analysis.

voice-of-customer research | value propositions | copy design

ONLINE COURSE, MARKETING
Scaling content marketing
Instructor(s): Ross Hudgens
Become great at scaling content marketing

SEO Strategy | AIDA framework | content marketing | backlinking

ONLINE COURSE, MARKETING
Segmentation and persona research
Instructor(s): Osman Javed
Learn how to quickly and precisely gather customer and buyer insights that will transform the way you speak to your buyers.

ONLINE COURSE, MARKETING
Selling on Amazon: Perfecting Traffic and Conversions
Instructor(s): Mina Elias
In this course, you will learn a systemized and efficient way in optimizing traffic and conversions on Amazon.

We will uncover all of the details involved in building an attractive listing to the Amazon-specific shopper, winning the search over the competition, continuously improving conversion rate, and systematically while taking a data-driven approach.

ONLINE COURSE, MARKETING
SEO driven editorial calendar
Instructor(s): Dan Shure
Use keyword research and the right content types to build an SEO driven editorial calendar

SEO | content calendar | campaigns

ONLINE COURSE, MARKETING
SEO link building
Instructor(s): Irina Nica
Learn how to boost rankings, traffic and brand with link building

link building | google search console | guest posting | outreach

ONLINE COURSE, CRO
Statistics for A/B testing
Instructor(s): Georgi Georgiev
Understand statistical hypothesis testing to execute efficient A/B tests and correctly interpret results.

significance and confidence intervals | sample size and statistical power | various types of tests

ONLINE COURSE, MARKETING
Storytelling
Instructor(s): Miri Rodriguez
In this insightful and heartfelt course, Miri leverages excerpts from her book Brand Storytelling to help you become a skilled storyteller so that you can successfully keep relevant in the marketplace, drive engaging relationships and win in business and in life.

design thinking | empathy | story testing

MINIDEGREE
Technical content marketing
Become great at content marketing

Get advanced level skills to generate traffic, leads, and sales with your content.

This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.

Identify the topics that you’re best positioned to cover.
Create a coherent strategy that drives traffic and leads.
Get max value from existing content and scale your program.

MINIDEGREE
Technical marketing
This mini-degree will provide students a comprehensive look at the technical skills, tools, and disciplines that make up what digital marketing is today. The focus is on understanding technical marketing concepts on a superficial level and to provide students the ability to identify key learning paths they will want to pursue in further studies.

ONLINE COURSE, MARKETING
Technical SEO
Instructor(s): Martijn Scheijbeler
Audit your site and learn the foundations of site structure, JavaScript, and structured data that massively impact search ranking.

SEO | search | crawlers | linking

ONLINE COURSE, MARKETING
TikTok AdsInstructor(s): William Perry
This program will break down how to start, optimize, and scale TikTok Ads right now, along with the best types of performing creative to spend less time spinning your wheels with how to make it work and more time optimizing scaling your ads.

ONLINE COURSE, CRO
Transactional data analysis
Instructor(s): Kevin Hillstrom
Become an expert at understanding what is truly driving the success of your brand, from a customer standpoint

ONLINE COURSE, CRO
User research
Instructor(s): Megan Kierstead
Learn how to build the right product by talking to your customers.

user interviews | user analysis

ONLINE COURSE, MARKETING
User-centric marketing
Instructor(s): Paul Boag
Get happier customers and increased sales with user-centric marketing.

user research | user testing | marketing campaigns

ONLINE COURSE, CRO
Voice of Customer Data
Instructor(s): Ben Labay
Learn how to be truly customer-centric, and drive growth with understanding how your customers feel.

user surveys | survey data processing | personas

ONLINE COURSE, MARKETING
Working with the product team
Instructor(s): Mathew Sedze
This course introduces frameworks that will teach you what it takes to take the relationship between product management and product marketing from tactical to strategic.

ONLINE COURSE, MARKETING
YouTube ads
Instructor(s): Tom Breeze
Learn how to target audiences, create the perfect video ad and set up campaigns that work. Turn YouTube into a reliable, automatic source of profitable traffic.

youtube | ads | marketing | campaigns

Conversion Xl Bundle 69 Courses, what is it included (Content proof: Watch here!):

• Conversion XL (CXL) – Bundle (60 Courses)
• Conversion XL – Updates 2021