Advanced Search Engine Optimization (SEO) Program By Simplilearn

Description

Advanced Search Engine Optimization (SEO) Program By Simplilearn – Instant Download!

Become an industry-ready SEO specialist

Our Advanced Search Engine Optimization course will transform you into a full-stack SEO professional driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO like keyword research, technical SEO, link building, analytics, and much more with this SEO training course.

SEO Certification Course Overview

SEO is perhaps the most challenging and rewarding marketing discipline. Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts. This SEO course covers all these key skills and how they coordinate to become an effective marketing strategy.

SEO Course Key Features

• Learn Google’s popular tools like Keywords Trends and Search Console
• Get 360 degrees understanding of planning and marketing a website
• 20+ real-life industry-based projects
• Gain detailed insights on advanced web analytics

Skills Covered

• Search engine optimization
• Content marketing
• Web analytics
• Keyword management and research
• Website management and optimization
• URL management

Benefits

SEO is the most in-demand digital marketing skill according to Smart Insights and cmo.com. There are 30,000 SEO-related jobs worldwide (source: Indeed.com), including:

SEO Training Course Curriculum

Eligibility

SEO training is beneficial for anyone who wants to become proficient in SEO best practices, particularly: Marketing Managers, Digital Marketing Professionals, Content Writers, Marketing and Sales Professionals, Management, Engineering, Business, and Communications graduates, Entrepreneurs and business owners.

Pre-requisites

Learners need to possess an undergraduate degree or a high school diploma. Anyone with an interest in the Search Engine Optimization field may take this course.

Course Content

Search Engine Optimization Foundations

Course Introduction

• Course Introduction
• Lesson 1 SEO Introduction
• Lesson 2 How Search Engines Work
• Lesson 3 Types of SEO
• Lesson 4 Keyword Research and Competitive Intelligence
• Lesson 5 On-Page Optimization
• Lesson 6 Off-Page Optimization
• Lesson 7 Duplicate Content
• Lesson 8 Design and Architecture
• Lesson 9 Local SEO
• Lesson 10 Algorithm Updates and SEO Changes
• Lesson 11 Integrating SEO with Other Disciplines
• Lesson 12 SEO Tools
• Lesson 13 How to Build a Successful Career in SEO
• Search Engine Optimization Foundations Quiz

Advanced Search Engine Optimization

• Section 1 : Introduction to SEO
• Section 2 : How Search Engines Work
• Section 3 : Keyword Research
• Section 4 : On-Page Optimization
• Section 5 : Website Management and Optimzation
• Section 6 : Off-Page SEO
• Section 7 : Planning A New Website
• Section 8 : Market Your Optimized Website
• Section 9 : Analytics and Measurement
• Section 10 : What’s Next-Learning Path

Advanced Content Marketing

• Section 1 : Introduction to Content Marketing
• Section 2 : Developing a Vision of Content Marketing Success
• Section 3 : Developing a Business Case for Content Marketing
• Section 4 : Creating a Successful Content Marketing Strategy
• Section 5 : Creating a Remarkable Editorial Mission Statement
• Section 6 : Targeting Customer Intent Instead of Demographics
• Section 7 : Targeting Key Influencers
• Section 8 : Producing Help, Hub, and Hero Content Consistently
• Section 9 : Producing Engaging Content More Frequently
• Section 10 : Using Effective B2C and B2B Content Marketing Tactics0
• Section 11 : Building Successful B2C and B2B Social Media Platforms
• Section 12 : Helping Customers find the Information They Seek
• Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
• Section 14 : Measuring Content Effectiveness
• Section 15 : Measuring Return on Marketing Investment
• Section 16 : Improving by Experimenting With New Initiatives
• Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature
• Section 18 : Content Marketing in the Foreseeable Future

Advanced Web Analytics

• Section 1 : Introduction to Digital Analytics
• Section 2 : Building Blocks
• Section 3 : Fundamentals of Digital Analytics
• Section 4 : Business Perspective
• Section 5 : Methodology – Lean Six Sigma
• Section 6 : Data Analysis Fundamentals
• Section 7 : Analysis Perspective Providing Insights
• Section 8 : Enabling Capabilities
• Section 9 : Managing Analytics
• Section 10 : Audience
• Section 11 : Acquisition
• Section 12 : Behavior
• Section 13 : Conversions and Onboarding
• Section 14 : Retention and Expansion
• Section 15 : Advocacy
• Section 16 : Privacy and Ethics
• Section 17 : Wrapping Up

Industry Project

Project 1
Keyword analysis and research

Using keyword research and effectiveness index, build information hierarchy of your webpage.

Project 2
SEO structure planning

Build the SEO structure for your website based on the site architecture and overall information hierarchy.

Project 3
Website audit documentation

Using Simple Audit Template, do a SWOT analysis on your website, and create prioritized actionable items.

Project 4
Inbound link building

Identify new inbound link targets for your site and document the process required for determining those targets.

Project 5
Marketing plan

Create a 360-degree marketing plan for your business including target audience, keywords, potential lead behavior flow, and actionable marketing campaign goals.

SEO Course Reviews

Marko Stefan
Marketing Manager at Sana delikatese d.o.o.

Simplilearn’s Advanced SEO course is a good springboard for the traditional marketers.

Macie Rojas

Simple, clean and perfect courseware!

Maria Terentyeva
Менеджер по стратегиям и аналитике at Креативное digital-агентство DMCA

Thanks! I see now how to improve my projects and get a better result.