Ad Writing 101 by Roy H. Williams

The purpose of this course is to help business people write more powerful ads. When the course is considered as a whole though, it’s really about more than just writing better ads. When you have gone through the 12 sessions you will develop a more holistic perspective for growing your business. Assuming your business is providing a high quality product and/or a high level of customer service, Roy Williams believes that all means necessary to grow it further are available through all contact points with the world. This includes marketing and advertising, and any other interaction your business or employees have with the public sector.