Website Behavior By Nick Kolenda

Description

Website Behavior By Nick Kolenda – Instant Download!

Website Behavior

How to apply behavioral science in your website or mobile app.

Have you stared at your website knowing that something felt wrong…but you couldn’t figure it out?

This course will reveal what’s wrong. And how to fix it.

You’ll learn psychological tricks to optimize the usability and persuasiveness of any website or mobile app.

Topics like…

• Which colors to use (and why it matters)
• Which layouts improve usability
• Which images boost conversions
• Which calls-to-action are more persuasive

If your website is generating enough revenue, just one tip from this course — a single line of code — could pay for the course itself.

Contents

1) Case Study A – My Website

1. Tour of Old Website
   My past website to see the starting point (and mistakes).
2. Colors 
   White? Dark? Colorful? Which colors? You need to consider a few principles.
3. Logo 
   Importance of entry points. How to inject beauty and meaning into text logos.
4. Menus 
   Why “accurate” labels can be detrimental. How to show many options without overwhelming people.
5. Layout 
   Expectations on Arrival (EoA). Simple tricks to spark a positive emotional reaction.
6. Home 
   Which headline? Which imagery? How to improve the aesthetics of your homepage.
7. Footer
   Importance of “top-down attention.”
8. Button Text 
   How to use “inner speech” to determine the optimal text inside your button.
9. Button Visuals 
   Buttons can be deceptively influential. Learn how to optimize them.
10. Posts 
    How to nudge people to read your content. Clever trick with arrows and calls-to-action.
11. About Page 
    Why simpler is often better.
12. Assortments 
    Lists or grids? And why? How to make assortments look visually appealing.
13. Recap 
    A summary of important takeaways.

2) Case Study B – Great Resumes Fast

1. Banner 
   Importance of end users in banner imagery.
2. Headline 
   Subtle tricks to improve headlines (e.g., font pairings, blurs, color adjustments).
3. Navigation Menu 
   Why the label location matters.
4. Trust Symbols 
   How dark colors can craft the right perception.
5. Home (Benefits) 
   How to spot awkward wording.
6. Home (Copy) 
   How to optimize videos. Clever trick with parentheses in headlines.
7. Home (Images) 
   How to design borders and shadows for beautiful imagery. Common mistakes with form labels.
8. Sales Funnel (Stage 1) 
   How to nudge users toward an option.
9. Sales Funnel (Stage 2) 
   How to personalize sales copy. Important traits for testimonials.
10. Pricing Tables 
    How to design a pricing table.
11. Pricing Design 
    How to eliminate redundancy in pricing tables. Best names for plans.
12. Checkout 
    Common mistakes with images. How to properly cross-sell and upsell.

3) Case Study C – 5DayDeal

1. Banner 
   Best approach for banners. Why red fonts are better for deadlines.
2. Descriptions 
   Present-focused copy. Tips for social proof.
3. Product Assortment 
   Neat trick with colors and pricing. How to optimize for skimmability.
4. Persuasion
   Which bonuses? Importance of “macronetworks” in viral messages.
5. Product Summary
   One-column vs. two-column designs. When to use rounded numbers.
6. Checkout 
   Best colors in the checkout. How to reduce clutter.
7. Upsell 
   Which offers to display? Clever trick with rejection options.

Website Behavior By Nick Kolenda, what is it included (Content proof: Watch here!):

• 1. Introduction
• 2. Case Study — My Website
• 3. Case Study – 5DayDeal
• 4. Case Study — Great Resumes Fast
• 5. Bonus
• Copy of #screenhsot Nick Kolenda.png