The Influencer Marketing Blueprint – Premium Course Videos Templates, Worksheets, & Loom Videos

Description

The Influencer Marketing Blueprint By Cody Wittick & Taylor Lagace – Instant Download!

The Influencer Marketing Blueprint – Premium

Course Videos Templates, Worksheets, & Loom Videos

 

 

 

 

 

 

 

 

Contents

 

How Do I Start In Influencer Marketing? Influencer Seeding

Product seeding is the foundation of ALL influencer Marketing. If that’s true, how you go about building that foundation is very important. Welcome to the beginning of our influencer blueprint.

• What Is Product Seeding?
• Seeding Is Your First Impression
• Building A Core Community – How To Break Into A Category
• Who To Seed & How To Know They Are The Right Fit
• How To Get An Influencer’s Address
• How To Create An Unboxing Experience
• MightyScout – How To Track Organic Posting From Seeding
• How To Take The Next Steps With Your Influencers
• The Difference Between Seeding & Gifting
• Why “Pay-for-Post” Doesn’t Make Sense

How Do I Start? Templates, Worksheets, & Screen-shares

• Master Seeding List Template – Screenshare
• Product Seeding DM Template – Screenshare
• Seeding Budget Calculator Template – Screenshare
• Category Entry Template – Screenshare
• Shopify Seeding App – Walkthrough

Influencer Strategy 101
Who, Where, and How do I pick influencers? How you do this will determine what influencers you choose and ultimately, the ROI you receive.

• How Influencer Marketing Can Go Wrong
• Micro, Macro, Celebrity? Who Should I Pick?
• Philosophy Of Influencers – How To View Them
• How To Find Influencers – What Tools Are There?
• How To Analyze An Influencer – The Authentic Test
• Inside My Mind – What Influencers I’d Pick Based On Industry
• 10 Steps To Follow For A Successful Campaign
• How To Find & Work With Influencers On TikTok?

Influencer Strategy 101 – Templates, Worksheets & Screen-shares

• Creator Distributor Checklist Template – Screenshare

Best Practices To Ensure Success
You can have the best strategies and influencers in the world but if you don’t know how to do these lessons well, you could end up not getting what you want or in a legal battle. This section is the actual day-to-day work and process of influencer marketing.

• Negotiation, contracting, and pricing for influencers.
• How To Outreach To An Influencer (For Contracting)
• 4 Guidelines To Negotiate Effectively
• Influencer Pricing – What Do I Pay Them?
• 3 Critical Things To Include In Your Influencer Contracts
• How To Draft A Creative Brief
• Recap & Intro To Taylor

Best Practices To Ensure Success – Templates, Worksheets & Screen-shares

• Influencer Contract Outreach Template – Screenshare
• Negotiation Flow Template – Screenshare
• Contract Template For An Influencer Deal – Screenshare

Influencer Generated Content

• Introduction to Influencer Generated Content (IGC)
• IGC Creation Best Practices
• Creating A Customer Journey
• How To Implement IGC Ad Creative
• Measuring IGC Performance
• IGC Performance-Based Deals

Influencer Generated Content – Templates, Worksheets & Screen-shares

• Setting Up AIDA Columns – Template Video

Influencer Organic Social Posts Vs. Influencer Whitelisting (Sponsored Ads)

• Comparing Reach, Engagement, & Frequency
• Comparing The Customer Journey
• Comparing Costs & Return on Investment
• Comparing Visible Metrics of a Macro Influencer Activation

Set Up & Scale Influencer Paid Media Funnels

• Influencer Whitelisting Account Set Up
• How To Have Influencers Grant Whitelisting Access (Step-By-Step Guide) Part 1
• How To Have Influencers Grant Whitelisting Access (Step-By-Step Guide) Part 2
• Building Influencer Audiences to Target
• Influencer Lookalike Audiences
• Influencer Whitelisting Full Funnel Buildout
• Macro & Micro Influencer Paid Media Funnel
• Budgeting Influencer Whitelisting Ad Spend
• How to Write Influencer Whitelisting Ad Copy
• Influencers As Customer Service Reps Via Whitelisting
• Influencer Whitelisting: Who’s Better? Macro or Micro Influencers?

Set Up & Scale – Templates, Worksheets & Screen-shares

• Influencer Campaign Build Out – Worksheet