Story Hero By Laura Belgray

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Story Hero By Laura Belgray – Instant Download!

From the maker of Inbox Hero®, it’s….
Story Hero™!
The Email Storytelling Superclass

Learn to tell stories that get your emails devoured…
And your offers snapped up!

Quick story
(It’s about YOU):

You hit “send” on an email to your list.

Your subscriber sees it hit their inbox. They open it right away, knowing there’ll be a great story inside. You’re their fave.

They’re in the middle of a group Zoom meeting. They *should* save your email for later, but it’s too good. They read it furtively while glancing occasionally at the laptop cam and nodding to look engaged. They accidentally snort-laugh at a funny you made, and pretend to the meeting that their cat just did something hilarious.

There’s an offer at the end of the email.

The story was so good, they can’t help clicking that link. They’re with you. They’re feeling you. They want your thing.

They hit “buy” and check out—while giving a well-faked thumbs-up to someone’s BS on the Zoom call about “shifting the paradigm.”

While they give their attention back to the meeting, their payment hits your Stripe account.

And not just theirs. All day long, as your subscribers open and devour your email, the payments roll in.

You just got paid, over and over, for telling a story.

That’s what great email stories do. They get you paid.

Even when your story’s not tied to an offer, you’re getting paid.

Here’s why.

When you know how to tell them well (especially in emails), your stories:

– Make people remember you.

– Make your information stick.

– Keep you top of mind.

– Build the know, like, and trust factor that makes people buy…if not right away, then down the road when they’re ready.

That’s shorthand for, great stories make people obsessed with you. They make you a star. Potentially, a rich one.

You in?

In this 2-hour video training, you’ll learn:

• The Art of The Start: How to jump into a story so we’re gripped from the get-go
• The seamless segue: How to get from your story to the sell without feeling like you’re awkwardly jamming them together
• Concrete details: the magic element that turns words into pictures. But how much to pack in and what to leave out? We’ll cover that, too
• Rhythm changes. (See what I did there?)
• “How do I use dialogue and spoken lines?” ME: I’ve got you.
• Humor, or which words add the yuk yuks
• Length. How long is too long?
• The difference between a “who cares” anecdote and a real story
• How to make a story “email appropriate”
• Who the story should be about when it’s in an email. You, the writer? The reader? Your purebred cockapoo, Roger?

Video, text, audio, puppet show…
Consume it the way you learn best!
You’ll get:
• The 2-hour recorded video training, including q&a portion at the end
• All 112 presentation slides, containing links to the full versions of all the example emails
• The full presentation transcript
• The audio-only version so you can listen to it on the go

Be a Story Hero!
Write stories that get people to say, “If you sold stale toast, I’d buy it.”
(People really say that.)

Super-snoozy emails begone!
I learnt all the tricks for pulling rabbits out of the storytelling hat with Laura’s Belgray’s Story Hero™ course. It gave me confidence in moving forward with my own writing and now I can also help my clients with theirs – woop!

Laura’s know-how, experience, encouragement, and humour are all packed into this class. For added VFM the class also incorporates discussion of segways, yuk yuks and ballsacks.

– Jillian Pocock, Virtual Assistant at The Resourceful Badger

Everything Laura teaches and creates gets me writing better.
Everything Laura teaches and creates gets me writing better with ideas that inspire my best work—whether it’s copy for my site, course sales pages, or an article for Business Insider. When I need inspiration to write, I go through anything I have from Laura (seriously!). She is a copy GENIUS!

– Marietta Gentles Crawford, Writer and Personal Brand Strategist

Thank you for teaching me how to craft fun stories that sell!
Let me tell you a story… I pretty much buy whatever Laura sells, so as soon as Story Hero™ became available I scooped it up.

And Story Hero™ does not disappoint. As an email copywriter I know the importance of story in your copy. Laura’s story training has given me a new arsenal of story tips that I’ve already started to implement.

Laura has shaped who I am as a writer and helps me snag “You so get me!” and “I love your stories!!!” comments and replies. Thank you for Laura for teaching me how to have a career crafting fun stories that help people sell their stuff.
– Brenna McGowan, Email Copywriter

I sold a £1,000 a month coaching programme with a little help from my newly minted storytelling skills.
I’m a writer by trade, so I write all day every day… and I couldn’t wait to get my teeth into Laura’s Story Hero™. I’d been looking forward to it for months.

And I was not disappointed.

It was epic.

Let’s leave aside the fact that Laura is funny and friendly and makes you feel like you’re hanging out with a mate (totes going to look you up IN A NON-CREEPY WAY when I’m allowed to visit other countries again).

And let’s leave aside that her writing makes my hair tingle.

And jump straight to the fact that this writer (me), who’s been writing for decades and who’s a perpetual student, got SO BLOODY MUCH OUT OF EVERY SINGLE SECOND.

In fact, the course opened up whole new insight into descriptive writing.

Laura’s background in TV writing is a stand-out skill, and one I’ve not seen in other writing teachers.

Similarly with her teachings on dialogue (super helpful), humour (she’s hilarious and knows how to TEACH funny too), and rhythm changes.

I applied a bunch of stuff right away, and got more engagement on my Instagram story than usual. But that’s just vanity, right?

So here’s a real metric: I launched a new service around a week after taking the training. Just a soft launch to a very small list. And put 11 people in it right away. Then I sold a £1,000 a month coaching programme with a little help from my newly minted storytelling skills.

Thanks so much Laura. I do love a training course that’s fun AND profitable!

– Vicky Fraser, Publisher and Author

Learn to tell stories that get your emails devoured…
…and your offers snapped up

From zero replies from my list to suddenly getting three or four an email!
I’ve always enjoyed writing but when it comes to doing it for my business I struggled with keeping to my own voice. Laura’s “Story Hero™” training got rid of that fear for good!

I jumped straight in using some of her techniques for my social posts and my emails and instantly started seeing traction.

From zero replies from my (teeny) email list to suddenly getting three or four an email…and having people send me messages like “it feels like you read my mind” or “this hit me like a slap in the face” (that was a good one I promise)…I would recommend this course for anyone looking to inject a little bit of themselves back into their business. This isn’t your basic writing lesson. No grammar drills, no “correct” way, just some amazing and informal training with Laura, embracing your own style and using it to your advantage.

Whether you’re looking for more sales, more clients, more engagement or something else – this is well worth it!

– Tessa Hull, Success Coach No Right Way Ltd

Who am I?

I’m Laura Belgray, award-winning copywriting expert, founder of Talking Shrimp®, co-creator of The Copy Cure, and unapologetic lazy person. I also like to be called “Laura F*cking Belgray.” That’s the fame status you achieve telling great stories: {first name} f*cking {last name}.

I’ve taught email writing to thousands, through live events like Copy Chief Live, Traffic and Conversion, and Unfair Advantage Live, and online conferences like Teachable’s, Marketing Profs’, and lots more.

Before segueing to copywriting in the online entrepreneur world, I spent decades writing promos for big TV clients like Nickelodeon, Nick at Nite, TV Land, HBO, Bravo, and Fandango.

A dream job, for sure.

But my real dream was always to make a living writing my own stories.

I constantly wished, Can’t I just write emails? Recently, when I discovered I essentially *could* do that, I retired from client work and went whole-hog (or whole shrimp?) on emails.

Think you have to have a huge list or charge huge prices to make it? In one affiliate promotion, I made 6 figures from a 6k list. Up against affiliates with lists 100 times the size, I was number one for sales. All because I kept at it and put story into every email.

My first launch for Inbox Hero®, a true “lazy launch,” brought in just under $200k. For a (then) $299 product. That’s the power of writing great emails with great stories.

You can do that, too! I’m here to show you how.

Be a Story Hero!
Learn to write stories that get your emails devoured…and your offers snapped up.
This shizz really works!

Story Hero By Laura Belgray, what is it included (Content proof: Watch here!):

• Story_Hero_Transcript.pdf
• Story_Hero.pdf
• Talking Shrimp.mp4
• Talking Shrimp.ts