Nicki Krawczyk – Comprehensive Copywriting Academy

Small business clients, the brick-and-mortar stores and restaurants and businesses near you, are the ideal first clients for you. Even though you’re just starting to learn, you already know more than they do and can provide them with tons of value. Plus, you get pieces for your portfolio and, even more importantly, you get paid! This is the step-by-step system for finding and landing small business clients so that you can hit the ground running with business success.

To be taken seriously as a copywriter, you need to create an online portfolio site. Luckily, in this course, we take you through everything you need to know to write about yourself and your services, present your work compellingly, and make people want to contact you for work. We even talk about some popular platforms like WordPress, Squarespace, and Wix to help you decide with certainty about where and how you want to build your site.

Online, one-person businesses like coaches, course creators, and even e-commerce store owners are ideal clients for you. They appreciate the importance of good marketing and they’re savvy enough to know when they need help! They’re also ideal since you can work with them from anywhere in the world. (Anyone want to work from a beach in Bali or a café in Barcelona?) This course takes you through how to find solopreneur clients, the unique challenges and opportunities they present, and how to create copy for them that has them raving about you to all of their other solopreneur friends.

Webinars are an amazing online opportunity for businesses and viewers alike: People get all kinds of useful information to help them meet their goals and change their lives, and businesses get the chance to introduce themselves to their target market, establish their authority, and potentially even make sales. Better still, writing webinars is a skill that can very easily fall into a copywriter’s wheelhouse! Using your abilities (and our teaching), you can begin writing webinars that help people change their lives and help your clients build their businesses.

For many copywriters, being employed by or freelancing for a big ad agency or in-house agency (the ad agency within big companies) is the ultimate in “I’ve really made it, I’m successful” validation. If that’s your dream, this deep-dive course is for you. We’ll teach you how to take everything you’ve learned and all the work you’ve created and parlay that into jobs (again, on-staff or freelance; whatever your dream is) at ad agencies or in-house agencies that are fun and exciting to work with—and that look amazing on your resume and LinkedIn profile.

Facebook is an amazing resource for finding clients that most copywriters are barely utilizing! Imagine getting clients in the most low-pressure way, attracting people who want to work with you just by being helpful and by making offers and suggestions they can’t resist. In this course, you’ll learn the steps for exactly how to find, interact with, entice, and land your ideal clients right on Facebook. This is perfect for copywriters who want to work remotely!

Facebook and Instagram ads are crucial to many businesses’ success. And while running those ads and managing those accounts is a whole career in itself…writing those ads can make you indispensable for both clients and agencies alike!

Add another in-demand skill to your toolkit and learn to write press releases that help your client get ultra-valuable media attention for their businesses!

Classic online sales letters have a lot to teach about some of the most effective and persuasive techniques copywriters use every day. Learn the keys to crafting copy for this unique medium.

Email funnels are absolutely essential to any business that wants to grow predictably, profitably, and exponentially. (And they’re pretty useful for your own business, too!) Learn how to write effective funnels that help your clients meet and vastly exceed their goals.

Guess what? You can’t rely on motivation to get stuff done. What *can* you rely on? That’s what this course is all about. You’ll learn exactly why we all get in our ways and the tools and techniques you can use to break through any self-doubt, procrastination, or other forms of resistance that come up.

This is the step-by-step system for ensuring that you’re not charging too much or too little—that you’re charging what you deserve but not so much that clients are going to balk at your prices. The magic numbers! This course takes all the mystery out of that and helps you understand exactly what to base your rates on, how to charge in different scenarios, and how to talk about getting paid.

You need a portfolio to prove that you know how to write copy, but what do you put in it before you’ve been hired for a job? This is where spec ads come in. We take you through exactly how to create sample ads to prove your skills and help you land work effortlessly. We also help you avoid very common spec ad mistakes other new copywriters make that don’t enhance your portfolio–they tank it.

When you show up for an interview or a meeting with a client, you need to be confident that the print portfolio you bring with you shows you and your work in the best possible light. We’ll take you through the ins and outs of creating your portfolio so that you can be sure to WOW your prospective clients and bosses.

Product descriptions (those paragraphs of copy next to items in catalogs and online stores) can be a great way to earn money as a copywriter. Nearly every single company that sells products also needs product descriptions, and most companies are constantly cycling in new items. Even better, it’s very rare that a writer actually sees a product in person; you’re much more likely to get pictures and descriptions. And that means, in many cases, product descriptions can be written from anywhere!

What does “writing for video” mean? Well, it can run the gamut from writing promotional videos for companies or universities to writing instructional videos for new products or services, writing training videos for employers, or writing videos to convey new concepts or new corporate missions. Think of it like screenwriting on a smaller scale. If you get a thrill from watching your words get published in ads, you’re going to love seeing your words come to life on screen. (And, of course, you’ll also love the payments you can get from adding this area of expertise to your business!)

This is where you learn how to ensure that you always have projects—and money—coming in. Dry spells are real fears for freelancers, so we take you through step-by-step systems to ensure you can avoid them as much as humanly possible. This is how to keep your business running like a well-oiled, money-making machine.

Here’s a project that every entrepreneur needs! Sales pages help business owners launch and sell new products and a great sales page has a huge impact on their revenue. They’re big, important copy projects…and that means business owners are happy to pay well for them. You’ll learn exactly how to write them to meet your clients’ needs, to connect with their target audience, and to help make your clients’ offers irresistible!

If the idea of reaching out to new clients makes you nervous, this one’s for you! Effectively pitching potential clients is the key to controlling your income and ensuring you’ve always got plenty of paying projects coming in. But don’t worry: We make it easy! In this course, you’ll learn to craft pitches that potential clients will love, plus you’ll learn the simple-to-follow system that makes pitching a breeze. Even better? There’s no cold-calling or anything like that; you only talk to people who are already interested in hiring you!

This will take your online portfolio site to a whole new level! You’ll learn how to use email marketing to capture potential clients’ information and nurture that relationship automatically, how to use content to build the perception of your expertise, and even how to use webinars to attract potential clients and get them interested in and excited about hiring you! We’ll break everything down into easy-to-follow (and easy-to-master) steps.

We wouldn’t quite call content “king” around here, but it’s certainly an indispensable tool. In this course, you’ll learn how to craft a content plan and content calendar for your clients to nurture and engage their audiences.

LinkedIn can be a very effective way to promote yourself—and attract potential clients—all with minimal effort! Learn how to craft a profile that gets potential clients interested and drives them to get in touch.

Nicki Krawczyk – Comprehensive Copywriting Academy