Facebook Marketing School – Core Course 2022 By Khalid Hamadeh


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Media Type: Online Course
Delivery Time: 1-12 hours.
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Facebook Marketing School – Core Course 2022 By Khalid Hamadeh

Facebook Marketing School – Core Course 2022 By Khalid Hamadeh

Facebook & Instagram ads have never been more powerful, yet complex.

Over time, the ad platform will only continue to become more sophisticated and powerful in the right hands. Don’t wait.

Learn how to leverage this power towards profitable growth for your business or client.

Here’s What You’ll Get With This Course:

1. Strategies. Learn my personal strategies, developed through rigorous experimentation & millions of dollar of ad spend.
Learn my strategies for eCommerce, Lead Generation, Lookalike targeting, Retargeting, Dynamic Ads, Dynamic Creative, “Cascading Cold Starts” Method, and more.

2. Tutorials. The course includes step-by-step guides that show you exactly how to execute my strategies, in the Facebook ads platform.
Hours of instructional tutorials included, to teach you exactly how to execute the strategies introduced to you in the course.

3. Proficiency. Learn how Facebook ads work “under the hood”.

Enabling you to build an important foundation of knowledge important for executing the course’s strategies, and understanding the auction dynamics that underpin the ad platform.

Who is this course for?

Facebook Marketing School – Core Course 2022 By Khalid Hamadeh

Facebook Marketing School - Core Course 2022 By Khalid Hamadeh
This course is for digital marketers and entrepreneurs that want to learn how to better leverage Facebook & Instagram ads to drive return-on-investment.

The course is rated highest among people in these industries:

  • Digital Marketing
  • Ecommerce & dropshipping
  • Agency owners and managers
  • B2B Sales
  • Consulting
  • Online Education
  • Real estate… and more

Meet Your Instructor

Facebook Marketing School - Core Course 2022 By Khalid Hamadeh
Khalid is a Facebook ads expert with 8 years experience in Facebook ads, and 3 years spent working at Facebook as a senior client consultant. He was a Global Solutions Partner and Data Ops SME at Facebook HQ, and before that, a Client Solutions Manager at Facebook Canada.

Khalid has worked with dozens of multinational enterprise clients, hundreds of small/medium companies, and thousands of entrepreneurs/marketers, helping them drive incremental return on investment through Facebook & Instagram ad campaigns. Among others, he’s worked with Netflix, eBay, Johnson & Johnson, Coca-Cola, Nestlé, Molson and many early stage startups.

Khalid has launched 5 eCommerce companies on Facebook and Instagram, and launched his own FB ads consultancy.

He is currently Founder of Khalid H Facebook Marketing consultancy, Founder of eCommerce business, StrawSave, and founder of the Ads Measurement Software company, Ad Optimum.

Facebook Marketing School – Core Course 2022 By Khalid Hamadeh

Course Curriculum

Welcome! Introduction & How to Go Through the Course
Brands Built Entirely on Facebook & Instagram – What do They Know?
About Me
What You’ll Learn in this Course
Agenda for This Course
Facebook’s Ad Ecosystem
Facebook’s Ad Ecosystem and the 10 Year Roadmap
Beyond the Facebook Blue App
Cross-Channel, Cross-Device, Identity Tracking
The Emergence of Digital Native Companies, Built on Facebook and Instagram
Programming the Right Instructions: Campaign Objectives
Modern Problems Require Modern Solutions
Ad Ecosystem Quiz!
NEW: Ads Manager Part 1: Beginner 101, Navigation, and Reporting
NEW: Campaign Structures: Evolving From Basic to Advanced
How to WIN the Facebook ad auction
How the Facebook Ad Auction Works
The Underlying Auction Formula That Runs EVERYTHING
How to Win at the Auction
Minimizing Constraints on Delivery
Why are Lookalike Audiences So Powerful?
Building a Robust Lookalike Targeting Strategy
NEW: A Step-by-Step Guide to Setting Up Lookalike Audiences (in Ads Manager)
The “Learning Stage” of Optimization
Preventing “Significant Edits” & Learning Resets
What Exactly is the Facebook Pixel? Why is it a MUST?
Facebook Pixel Implementation Principles
Placement Liquidity (Automatic Placements & Asset Customization)
Post-Click User Experience
Key Takeaways
Ad Auction Quiz!
What the Best Advertisers Do
Who are the Best? Why Should We Care What They Do?
The Automation Mindset
5 Principles to Remember
1. Automated Account Structures
2. A) Campaign Budget Optimization
2. B) Example of Campaign Structure
3. A) Bid-Constrained vs Budget-Constrained
3. B) Manual Bidding – How Do You Do It?
3. C) Manual Bidding – How Does It Actually Work?
3. D) Manual Bidding Examples – How to Choose the Right Bid Amount
3. E) Advanced Bidding Strategy with LTV Cohorts
3. F) Cost Cap vs Bid Cap vs Target Cost Bidding
4. Laser Focused on Signal Volume
5. Fully Leveraged Targeting Capabilities
Key Takeaways
What the Best Advertisers Do – Quiz!
How to Build Amazing Ads
The Mobile Attention Span
Creative Best Practices and Considerations
Stories + Feed Video + Static = Winning Combination
Deconstructing Excellent Ads – Part 1
Deconstructing Excellent Ads – Part 2
Deconstructing Excellent Ads – Part 3
Adding Motion to Static Images (Cinemagraphs)
The Ad Library – An Incredible Tool No-one Knows About
Animoto – My Choice for Building Great Ads
Creative Hub Gallery – For Inspiration & Exploring New Formats
Native Ads Manager Editor – Quick & Easy Templates
Canva – General Design Resource with Templates
Key Takeaways
How to Build Amazing Ads – Quiz!
Advanced Lessons
Lead Ads Part 1: What are Lead Ads & Who Should Use Them?
Lead Ads Part 2: Why Use Lead Ads?
Lead Ads Part 3: Step-by-Step Tutorial, How to Setup a Campaign + Copywriting Tips
Lead Ads Part 4: Best Practices
eCommerce Campaign Structure Guide
Dynamic Creative: Super-Easy, Automated Ad Creation
Scaling Ad Spend Part 1: Case Study + Prerequisites
Scaling Ad Spend Part 2: How I Scale, Scaling Tactics, and Leaky Buckets
Dynamic Ads Part 1: Intro, Benefits, and Requirements
Dynamic Ads Part 2: Step-by-Step Tutorial
Advanced Retargeting & Ad Decay Model
Newly Added Content
The “Learning Limited” Notice and The Optimization Spectrum
The Audience Overlap Analysis Tool
Video Poll Ad Unit: Quick Tutorial
Conversion Optimization Windows
Ad Policy Part 1: Policy Compliance
Ad Policy Part 2: Preventing Disables, Appeals, Limiting Impact on Business, and More
Ad Policy Part 3: How to Create Backup Business Manager, Ad Accounts, and Audiences
Apple’s iOS 14 Update, and 4 Steps You Can Take to Minimize the Impact
NEW: How to Build Multiple Ad Variations, Quickly, with Canva
Bonus: The “Cascading Method” For Starting From Scratch
COLD Starts Part 1: How to Start with No Data, the Cascading Method
COLD Starts Part 2: Step-by-Step Tutorial
Bonus: Live Q&A Recordings and Knowledge Base
Q&A Knowledge Base
Live Q&A Recording #1
Live Q&A Recording #2
Live Q&A Recording #3
Live Q&A Recording #4
Live Q&A Recording #5
Live Q&A Recording #6
Live Q&A Recording #7
Congrats on Finishing the Course!

Facebook Marketing School – Core Course 2022 By Khalid Hamadeh, What is it included (Content proofWatch here!)

  • 01-Introduction
  • 02-Facebook’s Ad Ecosystem
  • 03-How to WIN the Facebook ad auction
  • 04-What the Best Advertisers Do
  • 05-How to Build Amazing Ads
  • 06-Advanced Lessons
  • 07-Newly Added Content
  • 08-Bonus – The ‘Cascading Method’ For Starting From Scratch
  • 09-Bonus – Live Q&A Recordings & Knowledge Base
  • 10-Conclusion