Kevin Hogan – Science Of Influence – Part 6
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Description
Kevin Hogan – Science Of Influence – Part 6
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Description
Do you know how your customer really sees you? Do you truly know your customer? The answers to these questions are vital to your success!
Invisible Influence
Identity in Persuasion – Yours & Your Customer’s!
The field of influence and it’s subfield of persuasion continue to grow with fresh research from the best minds on the planet.
More books about persuasion were published in the last three years than in recorded history to date.
Almost all of these books were rehash of Cialdini, Carnegie, and myself. There wasn’t really anything new.
But the persuasion and researchers….well that is a different story. I had a “field day” this year stacking just shy of seven FEET of research. I’ve synthesized this with results from dozens of real world applications.
Here’s some of what I’ve distilled from current research that you can put into immediate use:
We learned a lot about the relationship of how people “feel about products, services and people” and the mental shortcuts they use to buy.
The first cluster of material I developed was about how people connect with YOU when they buy from you.
