John Naisbitt – Mind Set


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John Naisbitt – Mind Set

John Naisbitt – Mind Set

The next big thing in thinking from the best-selling author of Megatrends and Megatrends 2000. John Naisbitt explains the attitudes and skills anyone can use (in whatever walk of live) to anticipate the future and respond to the realities of globalization.

John Naisbitt’s book Megatrends sold more than 14 million copies and was on the New York Times bestseller list for more than two years, mostly as #1. It was one of the biggest successes in publishing history. Megatrends was followed by the NYT bestsellers Reinventing the Corporation and Megatrends 2000. He wrote about the increasing importance of women in business in Megatrends for Women in 1992.  In 1995 Megatrends Asia anticipated the extraordinary rise of Asia and China, which John Naisbitt has been studying and visiting since 1967. The successful professional collaboration with his German language publisher resulted in a private unification when the couple married in 2000 on the banks of the river Danube.


Asia continued to be the center of interest of John and Doris Naisbitt, and they divided their time living in Vienna, Austria and in Tianjin, China. In 2007 together with Chinese partners the couple established the independent, non-for-profit Naisbitt China Institute at Tianjin University. As a result of their research John and Doris Naisbitt co-authored China’s Megatrends:The 8 Pillars of a New Society. The book is has been published in more than 15 countries and is a bestseller in many of them. John and Doris Naisbitt’s latest book Innovation in China: The Chengdu Triangle was published in China in December 2011. It has become China’s #1 translated book.

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