FB Marketing School – Learn Facebook Ads From An Ex Facebook Employee By Khalid

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FB Marketing School – Learn Facebook Ads From An Ex Facebook Employee By Khalid – Instant Download!

Learn how to run Facebook Ads from a former FB Employee
Don’t waste another $ on ineffective ads: In this course, you’ll discover how to increase your ROAS with a predictable & scalable framework developed by a former Facebook Insider.

I can’t speak highly enough about Khalid’s Facebook course. Khalid cuts through all the fog and ambiguity and offers advice that has gone on to significantly improve my FB results, and explained in a clear, easy-to-understand way. Highly recommended.

Jonathan Maher

A really great course that helped me to quickly and effectively carry out an important launch campaign for my work. This course has a ‘leave the sh*it at the door’ approach, with a defined and clear set up, with everything you need to know to run epic and successful ads.

Meg Brownlee

This course was perfect for me. I have run FB ads before and I am experienced with marketing. Sometimes you just need an expert to run you through the best way of doing something, the nuances, and the pitfalls to avoid. My ROI on ads is higher now. An easy 5 stars to give.

Edward Murray

This course was extremely well laid out and practical for anyone or business looking to begin buying or scaling their ads throughout Facebook. I feel a lot more comfortable with developing a campaign strategy and setting it up in Facebook Ads Manager after this course.

Tanner William

This course includes the principles, tactics, & systems I’ve developed from over $300 Million ad dollars in campaigns for world-class clients like:

If you’re advertising on Facebook, chances are that you’re stuck
You’re stuck going in circles around the endless options inside Ads Manager. Overwhelmed with the dozens of decisions that will impact your campaign’s performance. Frustrated trying to figure out how to craft ads that command attention and drive action.

All that uncertainty, before you even hit “publish” on your campaigns. Then, the real stress begins

1. The lump in your throat when the “Spend” column goes up like a rocket, burning your hard-earned dollars, but the “Results” column stays frighteningly close to zero.
2. The acid reflux boiling inside you when you can’t even get your free offers to convert no matter what guru-recommended trick or what flashy app you use to create your ads.
3. The heartbreak of getting some positive results after a lot of tinkering, only to have it all come crashing down after a few weeks for no apparent reason.

And once you run out of tactics to try, you’re left wondering, “What on earth am I supposed to do now?”
Because that can’t be it, right?

Digital native brands are making millions with the Facebook Ad platform!

So what are they doing differently? How can they spend a fortune on FB Ads and not only be profitable… but also scale at an accelerated pace?

• Unicorn Startups
• Massive course creators
• New eCommerce brands
• Agencies & consultants

These guys are growing fast, advertising primarily with Instagram and Facebook Ads!

Successful advertisers understand how Facebook’s Ad Ecosystem works, “under the hood”

They know precisely how to leverage the advertising algorithm. They have a better grasp than their competitors on how the “ad auction” works and how to win it. They have cracked the proverbial code to creating ads and campaigns that resonate and convert.

Successful advertisers optimize each aspect of their campaigns to make the most out of every ad dollar they spend. And they’re beating even the biggest companies because of it.

And that’s exactly what I did when I worked at Facebook

Hi, my name is Khalid
And from 2016 to 2019, I worked as a senior client consultant at Facebook HQ in Menlo Park, CA. My role there was to provide advice & consult with the largest advertisers on the platform. I helped companies like Netflix, eBay, Nestlé, P&G, and Coca-Cola maximize the ROI on their ad spend.

Since then, I’ve built a repeatable, scalable framework to run effective FB Ads.

I’ve used my framework to help 1000s of businesses
After leaving Facebook, I started my own consultancy. With this system, my clients & students have achieved outstanding results with their advertising. And they have done so regardless of their budget!

I’ve also used it to build 5 different ecommerce brands and a SaaS company called Ad Optimum. And now, I want to help you do the same.

My average student earns $5000 of incremental profits within 3 months of completing the course

INTRODUCING:

Khalid H’s Facebook Marketing School

• Evergreen, timeless principles without cheap tricks, gimmicks, or one-off tactics.
• Choose your own journey, with lessons taking you all the way from beginner to advanced.
• Updated as Facebook introduces new features or makes any profound changes.

By the end of the course, you will:

Feel confident running FB Ads
You’ll understand how the ad ecosystem works and how to get consistent results without second-guessing yourself or relying on Youtube tutorials, shady agencies, or outdated blog posts.

Build campaign structures that win
You’ll have a clear strategy to design profitable campaigns from the ground up. You’ll know exactly who to target, what ad sets to create, and how to set up every variable to meet your business goals.

Easily create high converting ads
You’ll know what makes up a compelling ad, what best practices to follow to increase conversions, and which tools to use to build your ads fast, without needing to hire expensive designers.

Know how to increase your ROAS
You’ll be equipped with a strong, repeatable and proven system to reduce budget waste and get maximum return on your marketing dollars by leveraging each feature of Facebook’s platform.

The school is broken down into two courses
First, the Core Course covers all the fundamentals and principles behind running successful ads to grow your business. Here’s a sneak peek of what’s waiting for you inside:

Module 1: Facebook’s Ad Ecosystem
Understand how Facebook’s properties work together in the advertising landscape. Get a birds-eye view of their future plans and trends. Then, learn your way around Ads Manager, Campaign Objectives, and Structures.

• What are Facebook’s plans for each of its platforms (and how will their roadmap impact your advertising moving forward)
• Ads Manager 101: Navigate your way around FB’s daunting Ads Manager, learn how to make it work for you, and take full advantage of every critical feature
• A complete intro to campaign structures (and which variables you should focus on at each inner level)
• How to pick the right objective for your campaign (including which campaign objectives you should be ignoring altogether, if you want real return-on-investment and not just superficial engagement metrics)

Module 2: How to WIN the Facebook ad auction
Learn how Facebook’s AI decides which ad to show to each user. Discover the mechanics behind this process, plus how to make sure that your ad gets served over your competitors’.

• Understand what the auction is, the formula that runs it (yes, there is a formula, and it’s simpler than you think!), and proactive steps you can take to make sure your ad wins at it
• The most powerful (and underutilized) targeting option in FB’s inventory, why you should be leveraging it, and how to set it up step by step (hint: it has nothing to do with “Interests”)
• Everything you need to know about the Facebook Pixel (implement it following the principles in this module to unlock the full extent of FB’s optimization power)
• Insider techniques to reduce and exit the feared “learning” stage of your new ad campaigns (and do it as fast as possible to avoid a slow “burn” of your budget)
• The #1 reason why “picking and choosing” ad placements by hand is making your advertising more expensive (and less effective), and what to do about it

Module 3: What the BEST advertisers do
In this module, you’ll learn how to replicate the success of Facebook’s top advertisers in your campaigns by studying their guiding principles. Then, you’ll learn how to apply them in order to increase your ROI.

• How are top advertisers spending their ad dollars (We’ll go over 5 fundamental principles to apply on your campaigns, to achieve repeatable and consistent results)
• Why most advice on manual campaign optimization and complicated structures is wrong (And how to do it right. This change alone will provide a significant lift on your results from day one)
• How to make sure you get positive ROAS consistently, and stop overpaying for your campaign’s results (Finally! Prevent Facebook from indiscriminately spending your hard-earned dollars)
• The case against being a “budget-constrained” advertiser (regardless of your marketing budget, there is a better way to allocate your resources that results in less waste and much better performance)
• Why the largest advertisers are laser-focused on “signal volume” (And why you should be too, if you want to optimize your campaigns)
• How to leverage FB’s targeting capabilities like the pros (This is why successful advertisers seem to be reading your mind and showing you their ads almost at the exact time you’re thinking of a product. I’ll share how you can do it too)

Module 4: How to build amazing ads
People are thumbing through 300 ft. (about 100m.) of content in their feeds every single day, and that doesn’t even include stories. In this module, you’ll learn how to make your ad content stop them in their tracks and how to make it drive valuable actions.

• 3 best practices to create impactful ads that command attention, even in the era of the fleeting “mobile-attention-span.”
• The winning combination of creative assets you should include in every ad set to see the highest conversion lift (according to Facebook’s own data & rigorous experiments)
• A complete deconstruction of the best ads by sophisticated advertisers, what makes them work, the best practices they’re using, and a few extra tricks to drive action.
• 4 Highly effective tools to create eyeball-grabbing ads (even if you don’t have a big budget, a team of designers, and have never even heard of Photoshop before)
• Why the largest advertisers are laser-focused on “signal volume” (And why you should do it too if you want to optimize your campaigns)
• How to leverage FB’s targeting capabilities like the pros (This is why successful advertisers seem to be reading your mind and showing you their ads almost at the exact time you’re thinking of a product. Here’s how you can do it too)

Module 5: Advanced
Lessons
In this module, you’ll learn intermediate and advanced strategies, tools, ad units & campaign structures. Using these will allow you to increase your conversions and scale your results while keeping a positive ROI.

• The what, why, and how of Lead Ads – the best ad unit for coaches, consultants, and service business (and the step by step process to build optimized Lead Ads)
• The ultimate guide to eCommerce campaigns: a 30-min masterclass on what audiences you should be targeting and what ad sets to include (plus, a framework to decide when and who to retarget to increase your store orders)
• How to use Dynamic Creative to boost your campaign’s performance (easily the most vilified and misunderstood tool in the Ads Manager, here’s the actual way to use it like a pro)
• Everything you need to know to make your ads 100% compliant to FB’s policies (it won’t work if you’re trying to break the rules… But if your business is legitimate, these lessons will help you protect your account, prevent unexpected bans, and futureproof your advertising)
• My framework for scaling ad spend while maintaining your ROI (including how to know if you’re ready to scale, what needs to happen outside of Facebook, and my system to increase your spending and still be highly profitable)
• How to use Dynamic Ads (most businesses don’t qualify to use this ad unit, but the ones that do can see massive success with it)

Module 6: Newly added content
This open-ended module includes lessons added as Facebook rolls out updates and profound changes to its platform. Plus, new content comes straight from questions and requests from the course students. Some of the new ones so far:

• Apple’s iOS14 Update and 4 steps you can take to reduce its impact (a 33-minutes step by step tutorial on protecting your campaigns against iOS 3rd party tracking block features)
• Video Poll Ad Unit: a complete tutorial on one of the latest units added to FB’s inventory (if used correctly, you can send super targeted traffic to specific landing pages. A huge conversion booster!)
• What to do if you get the “Learning Limited” notice (learn precisely what’s going on, how to interpret this notice, and what steps you should take to exit this state and get your campaigns to complete optimization)
• How to master the cryptic “Attribution Window” (most people skip this one when setting up their ad sets, and it can have a gigantic impact on signal volume)
• And that’s only for starters… As our students ask more questions and our community grows, we’ll be adding more lessons here in the future!

And that’s not all! With the Core Course, you’ll also get:

BONUS #1
Khalid H’s Starter Campaign Templates
Get access to my “starter” campaign structure templates for ecommerce and service businesses, with a detailed “over-the-shoulder” walkthrough of how to set them up in your Ads Manager.

BONUS #2
The “Cascading Method” for starting from scratch
The biggest challenge when getting started with FB Ads? Not having data to help FB understand who to target. In this 30 minute lesson, you’ll learn step by step how to overcome this issue and unlock FB’s full machine-learning-backed optimization as fast as possible.

The Core FB Marketing Course is for you if:

• You’re looking to boost your business sales and ROI by leveraging Facebook’s massive reach and targeting capabilities…
  But you’re not sure where to start and how to make the most out of it.
• You want to actually understand how the Facebook Ads platform works…
  After trying it for yourself, you still can’t figure it out, and you’re almost ready to throw in the towel and write it off.
• You have tried the $7 courses and free youtube tutorials that waste hours of your time…
  Only to end up with conflicting tactical information, long-winded explanations, and not enough “whys” to understand what’s going on under-the-hood.
• You want to understand how to structure campaigns, how to target the right audiences, how to create effective ads…
  And how to get predictable results that help you grow your business , taking back control over your advertising.
• You’re tired of burning money with Facebook Ads only to get low-quality traffic…
  And you’re done with having multiple campaigns all producing next to no results even though you’re spending more money.
• You’re an agency owner or a consultant running ads for your clients…
  And want a repeatable, scalable framework that allows you to provide consistent results. You want a proven system to keep your clients happier, and around for longer.
• You’re a business owner or CMO currently hiring an agency to run your marketing…
  And you’d like to better understand the decisions they are making on your behalf, so you can have a more productive & collaborative relationship with them, while playing a more significant role in strategic decision making.

In the “Accelerating ROI course”, you’ll find tactics like:

• Reversing audience saturation: once your results start to slow down, here’s how to decrease your cost per purchase, increase your ROAS, and scale your revenue.
• How to overcome scaling risk with cost capping strategies: My system to control your costs while scaling in tandem with fluctuating auction competition.
• iOS 14 and Onwards – Advanced Strategies: Adapting measurement, media, creative, and more – for a post-iOS14 world, and beyond that – build resilience towards future industry privacy updates.
• Level up your creative retargeting structure: Increase ROAS by adopting a new creative structure that converts your audience better, in a post-iOS 14 world
• Conversion funnel diagnostic: Identify weak points of your conversion funnel & deploy prescriptive tactics to overcome those deficiencies.
• And that’s not even half of it!

With The Accelerating ROI Course, you’ll have access to:

10 Advanced strategies
To increase your campaigns’ performance and scalability

Video trainings and walkthroughs
You’ll learn the principles and mindset behind them, and the “step-by-step” on how to apply them.

Advanced templates
To use as a framework to build complex campaigns and retargeting models.

A PDF version of the playbook
Complete with well-defined processes for each tactic, diagrams, flowcharts, and data tables to reference when you’re executing.

The Accelerating ROI Course is for intermediate and advanced advertisers
If you’re getting started with FB advertising, there’s no need to add it to your order yet. To make the most out of it, you need to understand the foundations laid out in the Core Course. You also need to have experience executing your own campaigns and should have an advertising budget of at least $1000/mo.

• Digital marketers
• Agency owners
• Ecommerce stores
• Info-product marketers
• Businesses ready to scale

It’s time to take back control and start feeling equipped & confident running Facebook Ads
With this set of courses, you will finally cut through the noise. You will get to understand the concepts and techniques behind the world’s most powerful advertising platform. And, you’ll discover how to make it work for your unique business needs. All from the perspective of a former Facebook Employee.

FB Marketing School – Learn Facebook Ads From An Ex Facebook Employee By Khalid, what is it included (Content proof: Watch here!):

• 01-Introduction
• 02-Facebook’s Ad Ecosystem
• 03-How to WIN the Facebook ad auction
• 04-What the Best Advertisers Do
• 05-How to Build Amazing Ads
• 06-Newly Added Content!
• 07-Conclusion