Create And Implement Your Own Media Campaign Like A Pro by Christina Daves

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Create And Implement Your Own Media Campaign Like A Pro by Christina Daves

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This will save you thousands, even tens of thousands of dollars, it costs each month to hire and retain an advertiser …

Hello and welcome. My name is Christina Daves: businesswoman, best-selling author, speaker, and business coach. I am passionate about business and have been told it is contagious.
If there is one idea I want to leave you with today while you are on this page, it is the fact that you can do public relations yourself and have great success.
My story is not uncommon. I had invented a product, I was full of excitement thinking about my We present the Training Program of the University of PR … The last D.I.Y. Public Relations Training Program – Find out what’s going on to get a FREE media exposure for you, your product / service or business Module 1: Brand I will show you how to effectively rate your business, why branding is so important, and why it is the cornerstone of your public relations efforts. Video run time: 12 minutes + supplemental PR for Anyone ™ branding worksheet Module 2: Becoming an Expert This is where we build your foundation for success. You will learn what their experience is and how to take advantage of it to gain media exposure. Video runtime: 10 minutes + complimentary PR for anyone who becomes an expert worksheet Module 3: Blogging I share all the essentials of blogging and guest blogging, how to do it and why it is so vital to your business and your public relations efforts. Video run time: 14 minutes + add-on PR for Anyone ™ blogging worksheet Module 4: Exposure Gain I will show you 11 ways to gain exposure, how to validate exposure, and what to do when you have exposure. Video Runtime: 19 minutes + Supplemental PR for Anyone ™ Gain Exposure Worksheet Module 5: Free Media and How to Respond I will show you how to effectively use and respond to free media consultation sites to get into the media and start building relationships with journalists, producers, and writers. Video Runtime: 17 minutes + Supplemental PR for Anyone ™ Free Media Worksheet Module 6: Press Release / Directed Story Step I explain the difference between a press release and a specific story, how to write a great hook to “attract” the media to read more, and how to create newsworthy content. Video run time: 17 minutes + add-on PR for Anyone ™ Press Pitch Worksheet Module 7: magazines, newspapers, trade publications I show you how to get media exposure in magazines, newspapers, and trade publications, how to find the right contact, and then how to contact them. Video Length: 16 minutes + Supplemental PR for Anyone ™ Print Publishing Worksheet Module 8: Find the Means How do you know who to contact in a communication medium? I will show you how to find out who is the producer of a show, who is the appropriate magazine editor, and who writes about it. Video Length: 9 minutes + Supplemental PR for Anyone ™ Find the Media Worksheet Module 9: When to send to the media Did you know that it really matters when you send your ideas to the media? I show you when the time is right and then how to set up an annual calendar to be effective when launching the media. Video run time: 8 minutes + Supplemental PR for Anyone ™ When to submit worksheet Module 10: Outsourcing PR You don’t have to do it yourself. I show you how to find an affordable virtual assistant and what they can do to assist you in your public relations efforts so that you can deal with customers and make sales. Video runtime: 7 minutes + companion PR for Anyone ™ Press Pitch Worksheet Module 11: Social networks and public relations In this module, I show you how to set up all the social media, how to connect with journalists, and how to effectively deal with the media using social media. Video length: 21 minutes + complementary PR for Anyone ™ Social Media and PR Worksheet Module 12: Celebrity Sales There is no argument that the celebrity sells. If a celebrity uses your product, endorses your business, or talks about your service, it’s a tremendous endorsement that will turn into sales. I show you how to reach celebrities and use their star power. Video Duration Time: 10 minutes + Supplemental PR for Anyone ™ Celebrity Sells Worksheet Module 13: Radio Radio is a great way to gain exposure in the luxury of your own home. I show you how to find radio shows, then who and what to pitch to be a guest on a show, and how to have a great interview and receive an invitation. Video length: 8 minutes + supplemental PR for Anyone ™ radio worksheet new company and I knew deep down that I would achieve it big. I just had to tell the world that my product existed. I had no money for advertising or money to hire an advertiser, so I had to figure it out on my own.
I started making reservations in the media on a regular basis. When I was starting to move forward, and now I had a marketing budget, I thought, “Better to hire an advertiser now because if I can do all of this, imagine what they can do!” So I hired a publicist and even though he promised me the world, guess what? Big disappointment.
And would you believe that in my first month on a contract with them, I booked with Dr. Oz, FOX, and got articles in Parenting Magazine and the Washington Post?
They gave me absolutely nothing. So … I fired them.
Realizing what I could do for myself, and not wanting to write them a big check once a month for potentially nothing, I followed it up on my own: working, tweaking, and discovering what worked and what didn’t.
It turns out that I made the right choice because I then went on the Steve Harvey show three times and several news broadcasts in the United States. I have also appeared in national, regional and local magazines and newspapers.
Here is the truth about advertisers and it is very important that you understand this …

They don’t care as much about your business as you do.
They cannot duplicate the passion or energy you bring to the table.
They don’t spend the same amount of time as every day.

Chances are they have multiple clients that they represent, so you’re not the only person they’re targeting.
So, not only do you have to compete with your competition, you also have to compete for the time and attention of your advertiser.
There is a better way to do things that will save you thousands, even tens of thousands of dollars, that it costs each month to hire and retain an advertiser.
I teach people how to generate a lot of exposure for themselves.
And as you can see from all the testimonials on this page, I am very good at it.
I have helped countless small business owners and entrepreneurs like you take their business to the next level.
If watching your competition with inferior products on TV shows, magazines, and newspapers makes your stomach churn, then it’s time to take full control of your business.
Stop depending on other people to do the job. It will be much cheaper and much more effective to do it yourself. You can present the media better than anyone because you know your business inside and out.
You will develop relationships along the way with key people and decision makers. There are no intermediaries, they are dealing directly with you.
So you can “meet the people” who “know the people” and that’s one of the fastest ways to scale your business quickly.
These relationships will not only affect your current project, but also future projects.

I’m doing amazing things and meeting new people all the time …
A few days ago, I was invited to attend Sage Summit 2015.
After winning the Business Rules Breaker Award in 2014, I presented the award to this year’s winner.
While there, I spoke on two panels: Business Rule Breakers and Women in Business.
I was interviewed on 3 radio shows including Bloomberg and even had my picture taken with Chad Hurley, founder of YouTube (since I talk a lot about YouTube).
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When you know how to manage your own PR, it opens a lot of doors for you.
The most difficult part is at the beginning.
It’s those few weeks when you really don’t know where to start and it all feels overwhelming.
Most advertisers hide certain information and contacts from you when they represent you
They don’t want you to meet people or try to do it yourself. Because if you do that, you would no longer need their services.
They are not paid and you can put all the money in YOUR pocket or reinvest it in your business.
If I can do this, you can do it. When I started, I had zero connections.
I want to make things 100 times easier for you.
I want to trim the learning curve so I can start doing things on day 1.
I’m quickly following your path to success …

 

Module 14: Entering television
Is it your dream to appear on television? I show you foolproof ways to gain exposure to local television and how to analyze that for an appearance on national television.
Video Runtime: 13 minutes + Add-on PR for Anyone ™ Getting On Television Worksheet

Module 15: your television appearance
You’ve done it! You got your first television appearance. In this module, I show you all the details of television, how to watch, what to wear and how to be fully prepared for the interview.
Video Length: 13 minutes + Complimentary PR for Anyone ™ Your TV Worksheet

My Proven Formula: PR to PROFIT ™ and 3 Pillars for PR Success System ™
Screen-Shot-2014-12-03-at-2.09.44-PM-300×197 In addition to the previous 16 modules, you also have instant access to my PR to Profit ™ training course.
PR to Profit ™ will make you the next media favorite in your industry. YOU will be the one to receive the exhibition. New clients will come to YOU. And YOU will be able to charge more to be seen as an expert in your industry.

MODULE 1 – Be of journalistic interest
In this module, I teach you step by step how to think outside the box to create angles of newsworthy stories.

MODULE 2 – Create big hooks
This is the key for a journalist to read your email. You must have something compelling in the subject line. I show you how to stand out from the crowd and open your speech.

MODULE 3 – Find the right journalist
Your commercial presentation will not be read if it is sent to the food editor. Learn how to find the right person in the media and how to get all their contact information.
This course only sells for $ 997 …

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.