Copy Hackers [Joanna Wiebe] – Email Copywriting
When people talk about businesses that are like “cash machines”…
…they’re talking about email marketing.
Drip campaigns, triggered emails, cleverly crafted automated sequences, sales emails that actually sell – they’re at the core of every single growing business. They can put your business on autopilot, and one sales email can cover payroll.
So, how are emails working for your business?
You already have a strong inkling that you could make more money – 2x… 3x… 10x? – if you dedicated more time to writing great emails. But when it comes time to sit down and actually write a new, say, drip campaign, do you have a clue where to start? Do you know what the point is? Do you feel like people will just unsubscribe… so it’s better not to email at all?
You need to write better emails. We can help.
Introducing the Email Copywriting Course, the first copywriting course by Copy Hackers that’s 100% dedicated to helping you plan and write emails you can confidently send. So you can realize that whole cash machine dream. Which doesn’t have to be a dream at all.
- Go at your own pace! Watch any video any time you need it
- Includes transcripts
- Includes closed captioning (which is like a transcript on the video)
- Includes blueprints, the secret to pulling all the pieces together
- Includes 30+ HD videos to teach you the “lesson”… plus 20+ over-the-shoulder tutorials
- Unlimited, forever online access
If You’ve Become Accustomed To A
Certain Standard Of Quality From Copy Hackers,
This Course Will Put A Smile On Your Face
Maybe you’re used to courses where the speaker is giving a voice-over only.
That’s not the case here.
Sure, we’ve got voiceovers for over-the-shoulder tutorials, where you need to see exactly what to do – not my face.
But for all the other videos, I’m right there, on camera – in HD.
So you can see the whites of my eyes and know that everything I’m telling you is legitimately how I’d write your emails if I were you.
Here’s what you can expect to see for any given lesson:
Plus, we’ve included closed captioning to help with some of the more complex subjects…
…because seeing the words on the screen can allow new thoughts to sink in better.
(You’ll click the little CC in the top of the video, like below.)
There are 34 lessons so far. More to come.
Each lesson is focused on one topic – whether planning / strategy or writing.
The shortest lesson is 2 minutes; the longest is 12.
Most lessons include an “over the shoulder” tutorial video, as well.
In these videos, I teardown and rewrite email copy using the technique discussed in the lesson.
So between the HD video lesson and the over-the-shoulder tutorial, you should have no problem implementing every single technique you learn.
Your Writing Will Get Better – And So Will
Your Entire Approach To Email Copywriting
We’ve divided the lessons into 3 categories, which you’re free to move through at your own pace.
The course isn’t dripped out to you, and you don’t have to finish one series of videos before you start the next.
It’s truly on-demand and at your own pace.
You’ll get access to intense lessons in these categories:
- Plan Better Emails
- Write Better Emails
- Optimize Your Emails
If you wanna write better and faster with sicker results, you need to start by planning.
That’s a no-brainer.
We’ll show you how to make it Extra No-Brainer – as in zombies would flee the scene.
This is the gist of what’s in Planning:
But it’s really the Write Better Emails section that I love so much – and that will totally transform how you write emails.
It’s divided into 2 sections: essentials, and “bag of tricks”.
This is the stuff great emails are made of:
But perhaps what’s most interesting – and the real game-changer in the world of online courses – is this: the blueprints.
Y’know how sometimes you watch a bunch of videos… but then you’re still not quite sure WTF to do?
Blueprints take care of that.
Let’s say you’ve blocked off 2 hours one afternoon to write a sales campaign.
Where do you start?
What’s the first thing you should do?
…Blueprints have you covered:
Click the blueprint that matches what you’re trying to do.
And then do what I tell you to on the next page.
So writing your next campaign actually becomes as simple as:
- clicking on a blueprint and
- watching the videos we recommend in the order we recommend them.
It doesn’t have to be harder than that.
This Course Is Brand Spankin’ New –
Here’s Early Feedback From Beta Testers
BEST OF ALL: SEQUENCES TO PLOT YOUR SALES CAMPAIGNS
“I really enjoy the course and was pleasantly surprised by the quality and the amount of information that I have received. Joanna has a really great way of breaking it all down. The course changed the way I view copywriting and the importance of email marketing. I feel like I’ve been leaving money on the table for years! I was also pleasantly surprised by the amount of information taught in the course. Not only Joanna covered copywriting skills and email marketing, she also gave great tips and tricks on sales, A/B testing and optimizing. I especially love the sequences for sales campaigns. I’ve taken expensive product launch programs that did not cover half of this course had covered. I’ve taken many many many online courses (including copywriting), this one is by far the best value.”
– Cindy Lin, Staged 4 More
GREAT FOR ANYONE WHO WRITES EMAILS
“If you are like me, a single person self funded startup who is going to start out writing most of your own email & sales copy, and your sisters name is not Joanna Wiebe then its time to budget some money & time to work your way through this email copywriting course.”
– Vincent Green
NOT SOME HYPE-BASED EMAIL COURSE
“Joanna’s style of teaching is inspiring and effective. I am wowed by what a Copyhackingmeister she is but at the same time due to the clarity of information and teaching she delivers I believe I can improve my own skills too. That’s quite a rare thing to pull off, to be such an expert as to be on a pedestal but to actually make students feel (and see with evidence) that they can achieve impressive results too. To top it all off she is actually very funny and talks complete sense! This course has increased my knowledge, and probably more importantly, my confidence. I am now able to write emails that do our products justice and will not go straight into people’s trash folder. Being able to see that these are also ethical sales techniques rather than sales hype has made this course a delight. I feel tooled up and ready to write the kind of emails that I would personally like to receive and read. Fantastic course. <3″
– Rebecca Bradley
MAKE INSTANT IMPROVEMENTS TO YOUR EMAIL COPY
“Joanna’s style of video delivery is impactful and engaging. I have learnt all of the essential copy skills to make instant changes to my writing and begin to see the results within a very short time. Having access to the transcript has meant I can easily review the tips to check back what I have learnt as I go when implementing changes. I would highly recommend this course, and the Copy Hackers blog because you can see her advice in action by your own engagement with her work!”
– Stacey Brown
FOR NEW AND EXPERIENCED MARKETERS
“It was so easy to learn new ways of implementing campaigns and improving emails that you send. I would definitely recommend this program to the new entrepreneur and the experienced.”
– Lori English
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