Catarina Mello – Influencer MasterCourse

Module 1: Establishing a Personal Brand

Be excited about who you are – and the unique value only you can provide:

 Get laser focused about your niche and your Zone of Genius (AKA what your audience will constantly DM you about)

 Establish a strong personal brand online (you’ve def got one!)

 How to write a bio that attracts your DREAM following – and how to communicate with them!

 The 3 different IG accounts that exist – and which one your biz needs

 Develop the foundations of your personal strategic content creation plan

Module 2: Decoding the Algorithm

Learn how to make the algorithm your best friend and ally – make it help you:

 How the algorithm ACTUALLY works – and why there’s so much confusion about it

 The 3 algorithm phases that will take your posts to the Explore page

 3 crucial factors of high-ranking photos and videos

Module 3: Mastering Photography

Design visual content that’s inspiring, personable and genuine:

 How to take incredible photos and videos without having to buy a fancy camera

 How to plan a successful photoshoot

 The secret to my most-liked photos (hint: it’s all about the set-up)

 Cut down your editing time by using my editing process and presets

 Stand out with advanced editing techniques using Lightroom

Module 4: Creating Quality Content

Create a cohesive, authentic feed that keeps your followers coming back for more:

 How to write captions so readers feel like you’re personally speaking to them

 Batch out a month’s worth of content – in 1 weekend

 Make the content creation C3 Method your own

 Discover the strategy to long-lasting success, and how to move through trends and seasons

Plan your feed without anxiety about the layout

Module 5: Implementing Growth Strategies

Turn first impressions into long-time followers and reach the right audience (organically):

 A step-by-step guide on how to execute 9 growth strategies to reach MORE people organically in 2023 and skyrocket your followers

 How to get consistent exposure with hashtags

 4 controversial ways to gain followers (I don’t suggest them – But I want you to know what’s out there)

Module 6: Skyrocketing Growth with Reels

Tap into the fastest growing opportunity on Instagram:

 Everything you need to know about the Reels Algorithm

 Anatomy of a high-performing Reel and 10 types of videos you can try right away

 6 Strategies for creating viral Reels to jumpstart your growth – including how to master trends and transitions

 Step-by-step tutorials to make editing Reels easy

Module 7: Building an Engaged Community

Ensure your long-term success by building a community (not just followers):

 The 4 engagement strategies you’ll want to start today

 Discover what to post and when… and why it matters

 14 psychological triggers to encourage likes, saves, shares and DM’s

 4 strategies to make your Stories more interactive

 How to become an IG Story Master (and get totally comfy on camera!)

Module 8: Monetizing

Make your passion project or side hustle fund your life full-time:

 When you should say no to brands – and why

 How to create a killer media kit that labels you as a VIP (no matter the size of your following)

 Navigate press trips in a way that make brands BEG you to come back

 Learn how to diversify your income stream (and why you’ll make more $$$ this way)

 Use my best-performing email templates for pitching brands and hotels

 The 7 types of brand partnerships, and how much to charge for each

 Find out when to get a talent manager

Module 9: Understanding Data

Take control of your business, brand and future by getting ALL the information:

 Feel confident looking at numbers – and know exactly what they’re telling you

 Data-driven strategies to move your biz forward

 Why generating performance reports could help you have your biggest month yet

Catarina Mello – Influencer MasterCourse