Brand Strategy Fundamentals By Anneli Hansson

Understand the fundamentals of brand strategy and offer strategy workshops as a client service.

Your instructor

Anneli Hansson

Anneli is a Brand strategist, educator and coach. With 20+ years of experience of building brands, she has worked with numerous agencies, enterprises, organizations and freelancers. She is an agency owner but also has experience from the client perspective being a Chief Brand Officer and Chief Marketing Officer at Lantmännen, an International multibillion dollar company with focus on agriculture, food, machines and energy, which was awarded the most sustainable brand in Sweden in 2014 and 2019. Her experience comes from working with international brands like Coca-Cola, Polaroid and Levis, but also start-ups within the food and foodtech industry.

She describes herself as the bridge between the creatives and business people. She is dedicated to helping creatives shine and get paid to solve business problems.

What’s Inside:

Introduction

• Welcome & Downloads
• Live Q&A Recording
• Join the Community

Brand Strategy Without Buzzwords

• The Basics
• The Role Of A Brand Strategist
• Outro

Step One: Mission, Vision, and Goals

• Purpose, Mission, Vision, and Goals
• Outro

Step Two: Defining The Brand Personality

• The Brand as a Person
• Exercises & Tools
• Outro

Step Three: Target Audience and Research

• Defining the Target
• Research
• Summarizing the Data
• Exercise: Research
• Outro

Step Four: Gap Analysis

• Identify the Gap
• Competitor Analysis
• Positioning
• Outro

Step Five: The Roadmap

• The Roadmap
• What To Cover
• Exercise: Scenario Planning

Next Step

• Selling Brand Execution
• Start Offering Brand Strategy
• Further Resources

Outro

• Wrap Up
• Change Log

Brand Strategy Fundamentals By Anneli Hansson, what is it included (Content proof: Watch here!):

• Introduction
• Brand Strategy Without Buzzwords
• Step One: Mission, Vision, and Goals
• Step Two: Defining The Brand Personality
• Step Three: Target Audience and Research
• Step Four: Gap Analysis
• Step Five: The Roadmap
• Next Step
• Outro
• Proof.png