The Freelance Copywriter Kickstarter Course – The Creative Copywriter Academy

TANGIBLE TECHNIQUES FROM A WORLD-CLASS AGENCY

Master creative and technical copywriting skills. Based on proven methodology from The Creative Copywriter.

LOCK DOWN HAPPY CLIENTS AND ONGOING REVENUE

Learn how to confidently win clients, make ’em smile, build relationships and secure ongoing income.

FEEDBACK FROM EXPERTS AND FELLOW LEARNERS

Get feedback and tips from agency pros in our online community. Plus moral support from your peers.

LEARN THE BUSINESS FROM THE GROUND UP

Copywriting skills are only half the freelancer battle. Learn how to manage the legals, financials and business too.

LEARN AT YOUR OWN SPEED. YOU DECIDE

Our quickest learners have locked down paid work in just 2 weeks. Others prefer to take their time.

GET PAID WRITING GIGS FROM US (IF YOU’RE GOOD ENOUGH)

Manage to smash through the course with a top-notch portfolio? We’ll add you to our network of trusted freelancers.

I was being undercut by copywriters in faraway countries. I had no idea how to market myself and cut through the noise.

And my processes… well, they were pretty non-existent. (And they really matter!)

In truth, I fell flat on my face. With a big, embarrassing bang. Banana skin on the floor levels.

But fast forward to today, I run a world-famous copywriting agency, with clients such as Tik Tok, Adidas, Hyundai and Thomson Reuters on our books.

It took the hard (and painful) way to get there. Multiple fallings and multiple picking myself ups.

But guess what?

YOU can hop, skip and jump past all of that.

“I’ve got 5 freelance copywriting gigs after only 2 weeks into the course. And it’s all ongoing work, which is great. I’ve taken copywriting courses before, but there’s never been anything that’s prepared me for everything it takes to be a copywriter like this.”

Lee Thomson

• Have your hand held through the many ins and outs of freelance copywriting. Starting now.
• Get real-life industry secrets spoon-fed to you by agency experts with a collective 73 years of experience in the game (that’s us).
• Get to grips with current digital marketing and branding essentials. Not the old-fashioned stuff other copywriting courses teach!

• Become a successful freelance copywriter from start to finish.
• Market yourself, win projects and make money online.
• Write like a professional, creative copywriter. With serious skills.
• Tackle all the main copywriting gigs headfirst (and smash it).
• Gain a deep understanding of branding and marketing fundamentals.
• Find out the right questions to ask clients in order to nail your project and look like a pro.
• Get to grips with freelancing, including the finances and legals of your new business.
• Build long-lasting relationships with clients to lock down ongoing revenue.
• Have simple tricks up your sleeve to remove “blank page anxiety”.
• Build a website and stand-out portfolio that attracts and seduces high-ticket clients.

• Nail your personal brand, with a Linkedin profile and content that makes a splash.
• Apply secret stylistic techniques that will differentiate you as a big contender in the market.
• Swerve the “fall-on-your-face” blunders most freelance copywriters make.
• Pitch to win work from big brands like Adidas and Tik Tok. And of course, smaller businesses too (you have to start somewhere).
• Master advanced techniques like conversion copywriting, sales psychology, SEO copywriting, storytelling and more.
• Snap up the chance to work with our world-renowned agency (if you can wow us!)
• Propel your career with a supportive community of like-minded copywriters in the same boat.
• Work at your own pace, we don’t want to rush you. Just sign up today for lifetime access.

• 86 ‘Present, Practice and Produce’ tasks that will help you quickly get to grips with concepts
• Crystal clear, step-by-step instructions and “how-to’s”
• Methodologies, formulas and recipes broken down into digestible lessons

• A mix of videos, written materials, PDFs, tasks and downloads
• 30 downloadable, ready-to-use templates and worksheets that are easy to follow
• A balanced ratio of mediums to keep you engaged and on your toes

Scarlett Flynn-Pugh, aspiring copywriter

Rickie Peak, copywriter / tech writer

Lynn Mckenzie, marketing agency director

KONRAD SANDERS
FOUNDER. CEO. CONTENT STRATEGIST.
The facts:

• 10 years in the biz forging a successful agency from the ground up
• Grew business revenue from $0 to $1.1mil in 6 years
• Has strategised for BIG brands such as Tik Tok, Thomson Reuters and Hyundai

What he’ll be doing for you: Bi-weekly office hours, insightful videos, valuable feedback.

NITZAN REGEV-SANDERS
CO-FOUNDER. MANAGING DIRECTOR.
The facts:

• Transformed a small copywriting team into a process-driven, world-famous agency (in 3 years).
• 10 years honing the Project Management craft
• Managed seamless projects, spinning plates for over 50 brands on the books at once

What she’ll be doing for you: On-hand to answer your burning questions on co-ordinating a business and navigating tricky client waters.

CHARLIE KENBER
COPYWRITER. CREATIVE CHAMPION.
The facts:

• A creative copywriter and award-winning storyteller with eight years’ freelance and in-house experience
• Has created everything from copy, content, ads, and emails to interviews, articles and theatre productions
• Has written for global brands including Mercedes-Benz and Panasonic

What he’ll be doing for you: Offering advice on all things creative, and how to use storytelling and emotion to create a powerful connection. He even trained on this very course, so he’s your go-to for how to put it all into practice.

ELLA O’DONNELL
HEAD WRITER – HEAD COPYWRITER (AND EX-FREELANCER)
The facts:

• Created powerful copy for over 150 brands, including Adidas, Superdrug and Thomson Reuters
• A freelancer for 4 years and Head Writer for The Creative Copywriter agency for 3 years
• CIM and CIPR accredited

What she’ll be doing for you: A bi-weekly office hour. Feedback in our community offering tips, tricks and advice.

• COURSE 1: AN INTRODUCTION TO COPYWRITING – The theoretical underpinnings of writing for business
• COURSE 2: SUPERSTYLIN’ – The stylistic techniques that create powerful copy
• COURSE 3: THE DISCOVERY STAGE 101 – Managing the client relationship to get the best brief
• COURSE 4: THE DISCOVERY STAGE: THE BRAND – Branding, marketing and the audience
• COURSE 5: MORE ADVANCED STRATEGIES & SEO – The skills that turn great copy into all-singing, all-dancing copy
• COURSE 6: THE MOST COMMON COPYWRITING GIGS – The hows, whys and whats of the top three copywriting jobs
• COURSE 7: SETTING UP SHOP – All you need to set yourself up as a freelance copywriter
• COURSE 8: GETTING GIGS / MARKETING YOURSELF – Mastering the art of winning jobs in the real world