Purposeful Marketing by Tim Kelley
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Description
Purposeful Marketing by Tim Kelley
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Description
YOUR HIGHLY SKILLED GUIDE
An internationally renowned transformative coach and change agent himself, Tim Kelly’s cutting-edge, structured teaching approach will allow you to tap into your wisdom, be empowered by higher guidance — and translate this into rock-solid marketing. In this program, Tim will be joined by several other skilled and powerful change agents and purposeful entrepreneurs, to deliver this profound transformation to you.
Tim knows the secrets of accessing and following your higher purpose and turning this into a successful business through purposeful marketing. He’s followed his own teachings to create a life traveling the world, and supporting thousands of people in accessing higher guidance and building their businesses in alignment with their souls.
In the Purposeful Marketing 6-month training program, Tim and his fellow teachers will take you step-by-step through the foundational elements of his proven system and enact crystal-clear plans and strategies for achieving your vision.
This training program builds upon the core practices taught in the introductory Higher Guidance Training, taking the marketing work to the next level of rigor, psychological depth and concrete impact in your life.
Tim and his team will show you how to integrate your purpose into every aspect of your business, so your entire offering and work can be aligned and really take off.
The end result is that your positioning is clear, impassioned and effective.
You’ll learn how to:
- Get to the essence of your purpose so that you can clarify your offer in the right language to attract your ideal clients.
- Identify your precise “divine audience” who is meant to receive your services.
- Position yourself in such a specific way that you have no competition at all.
- Gain greater confidence in sales, marketing and pricing conversations because you know you can deliver results.
- Increase your skill in generating marketing copy that speaks directly to the right audience.
- Align your business persona and marketing with your purpose and true essence.
- Save money on copywriters and outsourcing.
WHAT YOU’LL DISCOVER IN THIS 6-MONTH PROGRAM
During this 6-month program, Tim will share advanced practices of his proven system, which will help you to transform your relationship with marketing and get far greater results.
Each LIVE training session will build harmoniously upon the next, so that you’ll develop a complete, holistic understanding of the practices, tools and principles you’ll need to source your marketing from your higher purpose.
This advanced training is a rare opportunity to work with an evolutionary teacher and global leader at a much deeper level, to suffuse virtually every area of your life with the gifts of greater guidance, clarity and success.
If you are ready to experience the many benefits of creating marketing that is aligned with your true purpose, this 6-month training with Tim Kelley is the perfect next step.
The main teaching sessions will air live from 12:00pm-1:30pm Pacific on Wednesdays. Mastermind call times will be announced closer to the course start. Even if you cannot make the live calls, you can still access the recordings and get the full benefit of this training program.
MODULE 1: OVERCOMING YOUR FEARS
(NOVEMBER 11 & 18)
Putting your purpose out there clearly so that it makes a real impact can bring up a host of fears and limiting beliefs. Are you like many change agents, purposeful entrepreneurs and messengers, who hide “their light under a bushel,” trying to engage clients without being really explicit about the work they’re called to do?
Until you clear the fears and beliefs that keep you in hiding, you and your services will not have the impact you truly desire!
In these two live sessions with Tim, you’ll discover:
- Freedom from fears that block you from being bold in your marketing
- A clear vision for the life that your work will create
- A tool you can use to move past your fears — and forward
MODULE 2: CLARIFYING YOUR TRANSFORMATION (DECEMBER 2, 9 & 16; JANUARY 6, 13 & 20)
Most change agents aren’t nearly clear enough about their purpose. A vaguely written purpose statement isn’t something you can sell to a client. The result is that far too few change agents are being paid to live their purpose.
In this deeply revealing module, you will clarify exactly how to manifest your purpose in the most impactful way.
You will also learn who your purpose is meant to serve, and how it will transform them. This process, once clarified, can be used to create coaching programs, workshops, team processes and even consulting engagements. And the language that clarifies your purpose will form the basis of compelling marketing copy.
Over these six live sessions, you’ll receive:
- Complete clarity about the specific clients you are meant to serve (your niche or target market)
- A step-by-step transformative process, unique to you, that can form the basis of new coaching, workshops and consulting services
- The ability to tell exactly who is ideal for you and will be drawn to your work
MODULE 3: CREATING YOUR PURPOSEFUL MARKETING STATEMENT
(JANUARY 27 & FEBRUARY 3)
A “purposeful marketing statement” is the equivalent of an “elevator pitch,” a single sentence that clearly articulates the work that you do and the impact it has. A purposeful marketing statement is the ultimate tool for attracting those you are meant to serve.
In this module, you’ll:
- Create a single sentence that will grab the attention of your target audience.
- Receive a tool for distinguishing quickly between those who are and are not meant to work with you.
- Discover a simple practice that will bring you clients.
MODULE 4: GENERATING PURPOSEFUL COPY (FEBRUARY 10, 17 & 24; MARCH 2, 9 & 16)
Using the tools you’ve developed in previous modules, you will craft various elements of your higher purpose into compelling language that you can use in emails, talks, websites and sales conversations.
You will learn three different structures for writing copy that use your purpose to attract your ideal clients, including a skill available nowhere else: How to “download” marketing copy from your Higher Guidance. This skill alone will save you hours of struggle and thousands of dollars in copywriting services — and give you language that is incredibly compelling.
Over these six live sessions, you’ll learn:
- How to generate powerful marketing copy easily, saving yourself thousands of dollars in copywriting services
- 3 sources for compelling language that will grab the attention of your Divine audience
- 3 formats for structuring emails, web pages, brochures and other marketing pieces
- Tools for writing emotionally convincing language that will touch your clients’ deepest needs and desires
MODULE 5: ALIGNING YOUR PRICING WITH
YOUR PURPOSE (MARCH 23 & 30; APRIL 6, 13)
“What should I charge?” It’s the quintessential solopreneurs’ question, and yet, there is no right answer. The key is to find the answer within you, rather than trying to copy what others are doing.
More important, how you charge your clients may matter more than how much you charge. Many change agents are stuck in the limiting, old-paradigm, money-for-hours pricing approach, when they could be earning so much more if they just changed pricing models.
In addition to learning 7 powerful pricing models, you will identify and overcome fears and beliefs that prevent you from charging what you’re really worth. This module alone could easily pay for the entire program.
You will:
- Identify the internal limitations that keep you from earning what you’re worth.
- Free yourself from your fears of charging more.
- Learn different pricing models that create true “win-win” situations for your clients and you.
- Use 2 tools for setting the exact price that is perfect for each of your services.
- Learn what to say to your clients when it’s time to raise your prices.
MODULE 6: PUTTING IT ALL TOGETHER
(APRIL 20 & 27; MAY 4)
Now that you have your process, your clients, your purposeful marketing language and your pricing model, you will define your plan to implement your purpose in the most powerful and revenue-generating way possible. Now you are ready to meet all your financial needs, while making the difference in the world you are called to make!
In these last three classes, you will:
- Combine the language and services you’ve created into powerful products you can sell.
- Test the copy you’ve written on your divine audience.
- Take your new messaging out and into the world to get clients!
